Marketing Manager, MFF-TWR

Employer
Miami Dade College
Location
Florida, United States
Salary
$56,047.00 - $70,059.00
Posted date
Sep 17, 2021

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Position Type
Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time

All applications must be submitted online at http://www.mdc.edu/jobs/
Job Opening ID:1001990

Job Description:

The Marketing Manager creatively leverages numerous Marketing, Outreach and Promotion (M.O.P.) strands to plan and implement cohesive and effective strategies designed to drive attendance, revenue and brand evolution for Miami Film Festival (MFF).

Duties & Responsibilities:

•Develops, plans and executes general and niche Marketing, Outreach and Promotion (M.O.P.) plans for Miami Film Festival
•Analyzes, researches and tests market to provide recommendations for dynamic pricing based on evolving industry willingness-to-pay factors and trends
•Contributes to short- and long-term brand evolution planning, and shapes day-to-day strategies and messaging to successfully reach those goals
•Participates in setting over-all attendance and sales metrics, as well as event-specific attendance and sales metrics, and aligning day-to-day strategies and messaging to successfully reach those goals
•Prospects, pitches, secures and fulfills media partnerships; incorporates renewal request strategies and aims to build long-term relationships
•Oversees design, functionality and content of MFF’s digital assets (websites, general public and industry email subscription groups, social media channels), including generating, editing and publishing creative, up-to-date, accurate and timely content
•Manages project timelines, ensuring production of content to deadlines, and manages M.O.P. expenditures to achieve annual budget targets
•Manages annual budget for marketing placements purchases, and for external vendors as may be necessary to be engaged to meet area workload

Minimum Requirements:

•Master’s degree from an accredited institution and two (2) years’ work experience; or Bachelor’s degree from an accredited institution and six (6) years of related experience
•Strong knowledge of contemporary and historical world cinema art and industry, as well as domestic art cinema market
•Knowledge of best practices in current marketing and theater operation trends
•Possess strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
•Ability to adapt to demanding environments and maintain a high level of poise and professionalism in all circumstances
•Demonstrated experience and strong working knowledge in event logistics, event management, advertising and marketing

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