Copywriter and Content Manager

Job Summary

The Copywriter and Content Manager is a member of the SJSU Online marketing team and reports to the Senior Director of Enrollment Marketing. This individual conceives and writes compelling, influential content that connects with and converts users across digital and traditional media. The Copywriter and Content Manager works to ensure all content and copy embodies the university brand, voice, and tone.

The Copywriter and Content Manager must be passionate about writing and be a creative storyteller who can connect with prospective students, staff and faculty, and external audiences. The Copywriter and Content Manager works closely with a team of creative professionals who thrive when faced with new challenges and who use an organized workflow to deliver results in a fast-paced environment. Working for the SJSU Online marketing team requires a keen interest in the life of a Spartan, a persistent curiosity in developing effective ways to connect with prospective, non-traditional students, and a high degree of organizational skill.

Key Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, editorials, press releases, and other channels targeting various SJSU Online market segments.
• Create and test innovative social media content and concepts across all SJSU Online social channels.
• Write and edit advertising, promotional, and marketing content across digital and print channels to effectively describe and promote SJSU Online services and programs.
• Develop scripts for video and radio.
• Leverage search engine optimization (SEO) best practices and use available analytics to develop creative concepts rooted in user behavior and interests.
• Measure and evaluate content to find content gaps and optimization opportunities.
• Clarify a high volume of information into simple, intuitive, influential call to action (CTA) content that connects with targeted audiences and leads them through a sales life cycle funnel including nurturing campaigns with the goal of converting them from prospective to enrolled students.
• Contribute to the development of content strategy.
• Work with project managers, creative, and technical teams to ensure concepts and copy tones are on brand and strategically sound.
• Aid in the development of the SJSU brand and the SJSU Online brand extension; maintain, elevate, and serve as the voice of the University to target audiences.
• Understand the University’s various marketing audiences and how they find, consume, and digest content.
• Proofread and edit content to ensure consistent voice, style, and quality.
• Maintain accurate, current statuses for all projects in the project management system.
• Communicate effectively to institutional stakeholders, University alumni, and potential donors.

Knowledge, Skills & Abilities

• Expert writing, editorial, interpersonal communication, active listening, analytical skills
• Ability to effectively use all communication methods and formats and to use expertise, as well as persuasion and negotiation skills, to build consensus to achieve short- and long-term goals and objectives
• Ability to effectively use applicable information systems and applications in analysis, research, and reporting activities and projects
• Strong knowledge of English grammar, punctuation and spelling
• Comprehensive knowledge of web communications with the ability to develop and execute communications in evolving media to effectively promote and position the university
• Expert in web content standards, blogging, email marketing, and social media marketing
• Knowledge in marketing automation software platforms (e.g. Marketo) to develop but not limited to newsletters, drip campaigns, and landing pages
• Knowledge in social media platforms/tools (e.g. Hootsuite, SocialSprout, Oktopost), and an understanding of audience demographics and how they use these platforms to guide content and technology (e.g., Twitter, LinkedIn, YouTube, Instagram, Facebook, Google, Reddit, Snapchat, Pinterest, Periscope, blogs, wikis, RSS, etc.)
• Extensive and in-depth knowledge in project management including research and analytical methodologies
• Ability to understand and analyze complex problems from a future-oriented and broad interactive perspective and readily develop proactive solutions that integrate strategic goals into tactical operations
• Extensive knowledge in data and analytics to measure impact, create metrics reports and refine strategies (e.g., Google Analytics, Facebook Insights, Twitter Analytics, various social tools.)
• Skills and ability with photo and video editing software (online and native applications) is necessary
• Knowledge of web usability, accessibility, browser compatibility, design, prototyping and deploying mobile-friendly, responsive websites.
• Knowledge of all aspects of digital communications, including the technical aspects of various media
• Ability to work in relevant applications; including but not limited to, browser tools, content management systems, source code editors, photography editing software, blogging platforms, social media management tools and email marketing tools

Required Qualifications

• A bachelor's degree and/or equivalent training
• Six years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs

Preferred Qualifications

• Bachelor's degree in communication, English, creative writing, journalism, marketing, advertising, or a related field
• Three years of writing, content strategy, and editing experience
• Knowledge and experience in project management (i.e. Asana), marketing automation platforms (.e.g Marketo), and creative process workflow, content management systems (e.g., Omni CMS, Wordpress, Adobe Experience), and scoping of projects
• Strong understanding of web, social, and digital content best practices relating to specific audience segments
• Experience in researching, interviewing, other intelligence-gathering techniques
• Demonstrated ability to work with high emotional intelligence, prolific attention to detail, and a preference for iterative problem solving to find the best solution

Compensation

Classification: Administrative Analyst/Specialist Exempt III
Anticipated Hiring Range: $7,000/month - $7,500/month
Salary Range: $5,908/month - $11,481/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

**The application period has been EXTENDED to October 11, 2021 **

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• Resume
• Letter of Interest

All applicants must apply within the specified application period: September 16, 2021 through September 30, 2021 . This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.



Contact Information

University Personnel
jobs@sjsu.edu
408-924-2252

CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu .



Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).



Advertised: September 16, 2021 (9:00 AM) Pacific Daylight Time
Applications close: