Director, Communications and Digital Engagement, MDC Foundation

Employer
Miami Dade College
Location
Florida, United States
Salary
$72,588.00 - $90,735.00
Posted date
Sep 16, 2021

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time

All applications must be submitted online at http://www.mdc.edu/jobs/
Job Opening ID: 1001973

Job Description:

The Director of Communications and Digital Engagement will lead the development and execution of an integrated plan to communicate Miami Dade College Foundations vision, mission and impact, raise the Foundations profile, and increase contributed revenue. The Director of Communications and Digital Engagement is responsible for defining and developing MDC Foundations multi-platform digital and social media strategy, driving execution, and using data-driven insights to improve all aspects of our online presence, directing the strategic development of our digital and social assets, and bringing best practices to the organization to increase alumni / donor engagement and fundraising. This position serves as a member of the senior management team.

Duties & Responsibilities:

•Works with Executive Director and senior management team, develops and leads execution of institutional communication strategy and messaging in order to produce visibility and presence among alumni and donor constituencies
•Oversees the development of a comprehensive social media strategy and communications plan to increase visibility, fans, traffic and engagement to grow the MDC Foundation community across digital channels, including leading the brands presence on Facebook, Twitter, LinkedIn and other relevant social media
•Leads the development of an engaged digital community
•Prepares and implements a comprehensive media relations and marketing plan for the MDC Foundation
•Oversees implementation of publications and printed materials for the MDC Foundation
•Creates and maintains standards, policies and procedures for MDC Foundation and Alumni websites
•Prepares and manages MDC Foundations communications budget

Minimum Requirements:

•Masters degree in marketing, communications, computer science or related field of study and four (4) years of experience in content and digital marketing; or Bachelors degree in marketing, communications, computer science or related field of study and eight (8) years of experience in content and digital marketing
•Strong analytical skills: ability to understand and report metrics, help establish engagement measurement methodology, and analyze results. Demonstrated ability to use metrics to shape strategy, tactics and editorial decisions
•Strong knowledge of SEO, SEM, re-targeted and programmatic advertising and other key digital trends and tools, including Google Analytics, Adwords and experience managing conversion and lead scoring using these platforms
•Knowledge of HTML/CSS/JavaScript and web analytic platforms
•Experience driving acquisition and contributing to the growth of existing constituents

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