Social Media Manager

Employer
Johns Hopkins University
Location
Maryland, United States
Salary
Salary Not Specified
Posted date
Sep 15, 2021

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Position Type
Faculty Positions, Communications, Other Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time

The Johns Hopkins Center for a Livable Future (CLF) is an interdisciplinary academic center whose mission is to be aglobal leader in the application of science and systems thinking to build a healthy, just, equitable, and sustainable food system. CLF seeks an experienced Social Media Manager to oversee strategy and content development across multiple social media platforms in support of its strategic goals.

We are seeking aSocial Media Manager (Communications Associate) who will work under the supervision of the contributing writer and work closely with the Center’s communications and public affairs teams to design, manage, and implement social media activities that communicate the Center’s research and other programs; advance, steward, and safeguard the Center’s social media properties; build virtual communities around the Center’s areas of expertise; promote events hosted by the Center; and amplify messages and activities of our strategic partners. The Social Media Manager conducts ongoing evaluation and analysis regarding the effectiveness of the Center’s social media strategy and activity, and proposes and designs new activities in keeping with developments in technology and trends.

Specific Duties & Responsibilities:

Strategically Communicate the Center’s Research, Education and Practice Contributions.

  • Identify opportunities to promote the Center’s research, education and practice products, and messaging, via social media
  • Develop, maintain, and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, with the aim of advancing the Center’s strategic goals, enhancing its brand and increasing social media market presence and share.
  • Collaborate with communications and public affairs teams on designing campaigns that align with the Center’s desire to promote products and communicate messages that advance its strategic goals.
  • Create social media calendars
  • Create social media toolkits for larger campaigns
  • Use products such as Monday.com to collaborate with team members
  • Establish metrics and use social media analytics to monitor the effectiveness of social media strategy, tactics and media channels.

Build Virtual Communities that Support CLF’s Strategic Goals and Objectives.

  • Engage and target journalists through their social media channels.
  • Share daily content that builds meaningful connections and encourages CLF community members to share stories and content.
  • Research and design plans to use social media ad buys strategically.
  • Develop systematic approaches to establishing and growing communities of distinct audiences with strategic value across a variety of interactive and interconnected social media networks.

Promote Events Hosted by the Center, and Events by Strategic Partners.

  • Design promotion plans for large events, which may include the creation of Facebook events pages, as well as events pages on other platforms.
  • Coordinate with JHSPH to create synergy in events promotion.
  • Coordinate with the design team to create quote cards and other materials as needed for promotion.

Amplify and Complement Messaging and Activities of Strategic Partners.

  • Work with team members to determine and re-evaluate which messages and partners should be amplified, in alignment with the Center’s strategic goals and mission.
  • Monitor the social media presence of our strategic partners and other influential organizations in order to be familiar with their voice, stance, and activities—and to discern where the Center can overlap and amplify with their messages.

Evaluate and Analyze the Successes and Challenges of Social Media Activities.

  • Establish measurement parameters (metrics).
  • Provide analysis of engagement.
  • Revise / refine strategy activities as needed.

Propose and Design New Activities and Approaches in Keeping with Developments in Technology and Emerging Trends.

  • Identify new and innovative opportunities to advance social media strategies that incorporate new technology and trends.
  • Recommend strategies and tactics to increase our presence.
  • Network with University and School social media teams to stay informed of School social media strategy and learn about trends and analysis.

Safeguard and Steward the Center’s Social Media Properties.

  • Practice and ensure best practices for security hygiene.
  • Maintain the Center’s voice and stance in all posts.
  • Advise Center team members on best practices, opportunities, and risks involving social media properties.

Additional Responsibilities Include:

  • Represent CLF in various settings, including working with a range of external partners.
  • Continue to learn in order to gain expertise and professional experience in food systems, communication, and public health.
  • Develop internal approval and processing documents related to implementation of social media activities and other administrative duties.

Minimum Qualifications (Mandatory):

  • Bachelor's Degree in Journalism, Communications, English, Marketing, or related field.
  • Four years of related experience in developing strategy and managing social media in a professional setting.
  • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
  • Experience with developing strategy and managing social media in a professional setting.
  • Ability to respond rapidly and shift focus quickly as needed.
  • Possess a high degree of awareness regarding social media trends and strategies.
  • Possess excellent writing and verbal communication skills.
  • Possess an aptitude for visual communication and the ability to translate complex ideas into digestible social media content.
  • Demonstrated ability to work effectively independently and collegially in a fast-paced, deadline-driven environment.
  • Demonstrated ability to perform work in a flexible and adaptable manner with superb professional judgment and discretion.
  • Possess excellent organizational, interpersonal and networking skills.
  • Proficiency in Microsoft Word, Excel, and PowerPoint, as well as intra-office networking programs such as Monday.com and Slack.
  • Proficiency with Google Analytics

Preferred Qualifications:

  • Experience in social media strategies that include a global component.
  • Experience in digital journalism or marketing is desirable.
  • Background /experience working in public health and food systems.
  • Experience working in an academic institution.
  • Demonstrated experience in project management and evaluation, and translational research and the communication of science to non-scientific audiences.
  • Demonstrated skills and experience in project management and the interpretation of scientific literature and analyses.

Special Knowledge, Skills & Abilities:

  • Willingness and ability to use personal devices for multi-factor authentication schemes.

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience.  Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Classified Title: Communications Associate
Working Title: Social Media Manager
Role/Level/Range: ATP/04/PD
Starting Salary Range: $59,873 - $82,244 annually (commensurate with experience)
Employee group: Full Time
Schedule: Monday - Friday, 37.5hr
Exempt Status: Exempt
Location: ​​​​​​​JH at 111 Market Place

Department name: ​​​​​​​Center for a Livable Future
Personnel area: School of Public Health

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office atjhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons or because the individual is pregnant or attempting to become pregnant. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.

EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

JH at 111 Market Place


The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.

EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm

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