Vice President for Communications & Marketing

COMPANY DESCRIPTION

Thank you for your interest in the University of Indianapolis! The University is a private, liberal arts university located on 65 acres, just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close-knit campus community that emphasizes the importance of community partnerships in the future growth of the University.

UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve, and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far.

As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic-minded and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application!

The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX.



JOB DESCRIPTION

The Vice President for Communications & Marketing provides vision and leadership for the University's integrated marketing and communication operation. The role leads an integrated team focused on the development, implementation and assessment of marketing and brand strategies to enhance the admissions funnel and institutional brand. This position engages with departments and business units throughout the campus community. The role oversees creative services and marketing strategy across multiple media channels.

Working closely with the University President, members of the President's Cabinet, and other members of the University Communications and Marketing leadership team, the Vice President for Communications & Marketing maintains a progressive, unified, metrics-driven organization dedicated to serving the institution's interests, including those of the students, faculty, staff, alumni, influencers and partners. Demonstrates and inspires a team-building work environment, motivates staff and cultivates productive relationships across the University to innovate, collaborate, and reach and exceed goals.

Oversees all team efforts for print and digital marketing, design and production, alumni publications, media and public relations, internal communications, and interactive and social media. The role evaluates strategic planning needs within the department and monitors whether or not team and individual progress is on target.

Please note - remote work from the state of Colorado will not be permitted.

RESPONSIBILITIES

• Identifies, develops, and executes strategies to advance the University brand and reputation to support enrollment and program goals
• Provides direct supervision, oversight, and direction to teams responsible for marketing, design, video, photography, licensing, analytics, and the University's primary Web site
• Plays a central role in achieving the University's goal of ensuring effective engagement with the institution's many core constituents and helping the University retain and improve on its position as an innovative and leading private university
• Oversees the institution's paid advertising efforts, leading the team through concept, messaging, and development of campaigns that reinforce the University's goals and build brand awareness and affinity with key audiences
• Collaborates with Admissions, Enrollment, Information Technology, and other University departments to ensure consistent and high availability of infrastructure supporting essential web-based communications applications
• Coordinates project teams and external resources to ensure clarity of overall University positioning and branding, consistency of messaging, and effective production of multi-platform content

QUALIFICATIONS

• Eight (8) to ten (10) years of supervisory experience in a communications or marketing environment
• Bachelor's degree in appropriate area of specialization required; Master's degree or other industry-specific certifications preferred
• Demonstrated ability to provide effective counsel to an organization relating to its marketing and communications strategies

BENEFITS

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Tuition Discount
• Free Parking