The National Academy of Engineering (NAE) is seeking a marketing
and communications leader to advance its new strategic plan and
enhance public awareness of the NAE and appreciation of the
engineering profession. In this new position, the successful
candidate will create and implement a NAE marketing and
communications plan, developing and guiding the marketing
communications team to achieve organizational goals. The Director
will define and direct all internal and external communications
activities, provide strategic communications advice for senior
leadership, plan, implement, and oversee special initiatives and
campaigns, establish and maintain a strong institutional brand,
increase the NAE’s digital presence, and develop clear metrics for
The Director will develop policies to ensure communications
consistency and coordination across the NAE and in collaboration
across the National Academies of Sciences, Engineering, and
Medicine (NASEM). Working closely with colleagues from NAE
programs, membership, and development, the Director will provide
recommendations and solutions with full understanding of their
marketing needs and communications impact.
Required Knowledge, Skills, and Abilities:
- Knowledge of engineering communication with ten+ years of
related experience developing and implementing successful and
comprehensive marketing and communication plans, and public affairs
programs for private sector or nonprofit organizations.
- Ability to work successfully in a team environment; and to
build, develop, and manage effective teams. Ability to develop
strong relationships with executives, colleagues, team members,
committee members, external constituents, and the media.
- Supervisory experience with direct reports and demonstrated
ability to build virtual teams with peers for specific
- Extensive understanding of today's media environment, including
the effective use of digital and social platforms.
- Proven track record of developing and delivering communications
programs that produce operating results based on established
metrics and benchmarks.
- Experience working in complex environments with a high degree
of organizational effectiveness.
- Ability to manage and maintain privileged, sensitive, and
confidential information and matters appropriately.
- Experience managing P&L or budget responsibility for
communications and marketing teams and programs.
- Excellent personal written and presentation communication
skills with a proven ability to effectively interact with all
levels of employees and a diverse range of sponsors, partners, and
Minimum Education/Training Requirements:
Bachelor’s degree in Marketing, Communications, Public or Media
Relations or equivalent knowledge. Master’s degree preferred.
Minimum Experience: Eight years of related
professional experience, four of which were in a supervisory