Director, EM Marketing & Communications (PRN27636B)

The Director of Enrollment Management Marketing and Communications is a key member of the Enrollment Planning and Analysis (EPA) team within the Division of Enrollment Management (EM). The director is responsible for the development and implementation of an integrated marketing strategy for the division designed to promote the comprehensive student experience resulting in optimum enrollment outcomes. The director, in conjunction with leadership of individual units, oversees the execution of the marketing strategy. The director must be a skilled communicator and storyteller who understands the essence of the University of Utah brand, and more importantly the unique narrative of our Admissions offering, and how to articulate its value to move prospective students successfully through the enrollment funnel. The ideal candidate will be an accountable relationship-builder, with strong abilities related to listening and understanding cross-campus partners’ needs and interests. The position has direct supervision of a team of marketing/communications professionals and works collaboratively with EM directors, the University Office of Marketing and Communications (UMC) team, as well as colleagues throughout the University, to lead innovative and effective enrollment marketing strategies.

University of Utah Job ID# PRN27636B    02118 - EM: Planning & Analysis

COMPENSATION:             $100,000 to $110,000

WORK SCHEDULE:           FULL TIME [Monday-Fri day, 8 hours per day, 8am-Spm]

RESPONSIBILITIES:

1.  Provides leadership in the planning, development, and delivery of prospective student and family strategic marketing and communication efforts including its core differentiators, brand pillars, and value propositions to key audiences.
2. Promotes the most contemporary and effective approaches to reach key stakeholders and coordinates innovative communications initiatives utilizing a variety of platforms and mediums. This includes knowledge of best practice in social media, web design/development/integration, email, demand generation and others.
3. Possesses the technological acumen to leverage CRM tools, content management tools, and digital platforms effectively in integrated marketing and communications plans.
4. Establishes metrics for success in integrated strategic communications and marketing action plans and regularly assesses the success of efforts. Creates plan for ongoing evaluation.
5. Ensures consistent and thoughtful messaging across all audiences to enhance communication to key audiences.
6. Develops a deep understanding of the voice of the student and identifies key opportunities/leverage points for improving their experience, and building advocacy and loyalty. Understands segmentation and provides expertise in differentiating tactics/messaging for various personas.
7. Designs, implements, and maintains communication plans in collaboration with division directors to manage short-term and long-term goals.
8. Evaluates develops and coordinates with the Admissions Leadership on the design and production of all communications related to admissions/recruitment lifecycle.
9. Produces internal communications to market the division to the university community.
10. Ensures timely and accurate production and execution of all communication.
11. Stays current with higher education marketing trends and developments and issues pertaining to best practices, examine strategies of peer, competitor and aspirant institutions.
12. Demonstrated experience with customer relationship management systems (CRM) for use in marketing campaigns.
13. Demonstrated experience collator
14. Demonstrated ability to successfully coordinate multiple ongoing tasks and responsibilities of varying degrees of complexity simultaneously
15. Demonstrated ability to meet strict deadlines and respond effectively to changing priorities in a fast-paced environment.
16. Confidentiality with sensitive data and information is requisite for the role.
17. Build a culture of collaboration with internal partners and across the campus
18. Determines marketing campaign budgets and ensures that all staff adheres to them.
19. Ability to recruit, hire, train, supervise and evaluate staff.

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking. 

Seldom: Bending, reaching overhead.

QUALIFICATIONS:

Bachelor’s degree in Business Administration, Health Care Administration or related area, or equivalency; eight years of progressively more responsible management experience; and demonstrated leadership, human relations and effective communications skills required.

Master’s degree in Business Administration, Health Care Administration or related area preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

PREFERENCES:

Enrollment marketing and communication experience; Prior experience with Slate CRM a strong plus; Developer of talent; Energetic, resourceful, and self-directed team contributor, with the ability to both collaborate effectively and work independently to manage multiple campaigns in a fast-paced, fluid environment; Positive, can-do attitude, hands-on approach to management and supervision; Proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

TO APPLY, VISIT:                              https://utah.peopleadmin.com/postings/122335

EQUAL EMPLOYMENT OPPORTUNITY

The University of Utah is an Affirmative Action/Equal Opportunity employer. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. Please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/TDD), for further information or to request an accommodation. The University of Utah is committed to diversity in its workforce. Women and minorities are encouraged to apply.