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Assistant Director of Alumni Outreach and Communications



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Working Title Assistant Director of Alumni Outreach and Communications Department Alumni Engagement & Annual Giving Compensation Title Position Number 30001896 Position Status Regular Work Schedule
8:15 am to 4:30 pm. Nights and weekends are required. Some travel. Hours per Week 37.5 Months per Year 12 Commitment to Inclusive Excellence

Northern Kentucky University ( NKU ) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence.

Purpose of Position
The Assistant Director of Alumni Outreach and Communications creates and edits content for external audiences, including alumni, donors, prospects, internal stakeholders and key community partners. This position works within specific web-based systems such as Blackbaud NetCommunity, Raiser’s Edge and Adobe Experience Manager to initiate and track engagement and fundraising efforts. This position also works closely with faculty, staff, students and administrators to highlight the NKU experience and update constituents.

Significant responsibilities include creating and editing content and developing, distributing electronic communications (i.e., solicitations, College/Unit newsletters, event invitations) and assisting with social media outreach as needed. They will also develop and edit copy for University Advancement programs and webpages and serve as the primary content manager for the division.

As required, this role will assist in the creation and production of professional-quality images and video to accompany copy. This role is also responsible for quality testing email communication to ensure optimal send times, subject lines, content, etc. using Google Analytics and Litmus. They will be directly responsible for tracking and improving open, click-through and spam rates for each send. Primary Responsibilities
Responsible for building email communication and campaigns for University
Advancement and other areas of the university. Work with colleges and units to
identify relevant content for external audiences and managing a cohesive
communication calendar that promotes engagement. Using HTML, these emails will be
built within NetCommunity to be mobile-responsive and appear correctly on multiple
email clients and screen ratios. Emails will also be quality tested for spam triggers and
ADA compliance. Write social media content and work closely with Associate
Director to maintain communications calendar and develop the communication
strategies for external audience.

Responsible for writing and editing content sent to external audiences promoting the
NKU experience and priorities. This includes content for the University Advancement
website, electronic newsletters, departmental updates, social media, and some
marketing and digital advertising efforts. Write and develop alumni stories, create and
edit videos for donor stewardship and alumni engagement. Good understnading with
digital marketing tools, including the Adobe Creative Suite, social media channels,
writing for Search Engine Optimization and web editing tools is a plus. Proofread
created and submitted content for brevity, clarity and AP style.

Create and test donation pages, registration pages, alumni surveys and forms within
Blackbaud NetCommunity.

Develop and manage a process for assessment, tracking and reporting engagement with
all electronic communications to measure participation, effectiveness and relevancy.

Supports the mission, goals and objectives of the University Advancement Division. Qualifications
Minimum bachelor’s degree in computer science, visual communication design, communications, journalism, digital media and 2 to 3 years of related professional experience or equivalent combination of education and experience.

Proficiency in email design platforms, HTML, CSS and related technologies and have MS Office and Adobe Products proficiency.

Knowledge of AP style and be interested in tracking and improving metrics.

Proven ability to learn quickly and an understanding and appreciation for email and social media marketing strategy.

Must be a collaborator and able to manage multiple projects and conflicting deadlines.

Any candidate who is offered this position will be required to go through a pre-employment criminal background check as mandated by state law. Minimum Education Bachelor's Degree Preferred Education Bachelor's Degree Minimum Experience 2 years Salary Pay Grade S69
Requisition Number 2021S1455 Job Open Date 09/09/2021 Job Close Date Open Until Filled Yes Quick Link https://jobs.nku.edu/postings/10831 Is this an internal only posting? Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
  3. References
Optional Documents

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