Digital Strategist
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Sep 9, 2021
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Job Details
Posting Details
Position Title
Digital Strategist
Additional Information
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Digital Strategist manages the day-to-day activities associated with Ball
State digital marketing. As a member of the Marketing and Communications digital marketing team, the Digital Strategist will assist with the creation, delivery, and maintenance of digital content to its various channels. This role will also provide consultation to campus partners in order to meet business goals and optimize Ball State’s digital presence for its various audiences.
Minimum Education
Bachelor’s degree from an accredited institution.
Minimum Experience
At least two years of experience with production and management on digital marketing channels and platforms.
Minimum Other
Strong interest and aptitude in developing and/or maintaining websites; ability to learn new skills quickly; meet deadlines, adhere to project production schedules, and prioritize a large number of tasks; must be detail-oriented; and have strong communication skills.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in marketing, journalism, public relations, telecommunications, graphic design, or related field from an accredited institution.
Preferred Experience
At least three years of professional experience in maintaining and developing websites; experience working with a web content management system; web graphic design experience using multimedia programs such as Photoshop and Dreamweaver; basic knowledge of HTML ; experience managing multiple projects, meeting deadlines, experience with CRM Management Systems, and working as part of an integrated marketing team in a professional setting.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None.
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
Digital Marketing:140190
Department Information
Department Email or Phone Number
gmfallon@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Under the leadership of the Chief Digital Marketing Officer, serve as a member of the Marketing and Communications digital team to meet clients’ needs and fulfill the digital strategy of our division.
Ranking
2
Job Duty
Design and implement all digital marketing services for the University and its colleges and divisions, including but not limited to, web content management, email marketing, internal communications, university calendar and events, short/vanity URLs, social media, online video, digital campaigns, and analytics and reporting.
Ranking
3
Job Duty
Collaborate with cross-functional members of Marketing and Communications to conduct project intake, develop strategies, execute deliverables, perform quality control (QC), report on marketing metrics and evaluation of digital projects and campaigns; adhere to production schedules, communicate routinely about work progress, and provide consistent feedback to the designated Project Manager using project management tools to meet project deadlines.
Ranking
4
Job Duty
Collaborate with cross-functional members of Marketing and Communications to develop and implement annual marketing plans for colleges and divisions; plan and conduct appropriate content and branding audit schedules to ensure the integrity of digital content and communicate with team members and campus partners about needed changes.
Ranking
5
Job Duty
As assigned by the Chief Digital Marketing Officer, oversee the function and execution of digital platforms or channels, including, but not limited to, University calendar, campus map, online directories, online forms, content management systems ( CMS ), and email marketing tools.
Ranking
6
Job Duty
Collaborate with the Senior Digital Strategist to develop materials and provide professional development to University communicators on topics including content management systems ( CMS ) content management, brand and style guidelines, university calendar, and employee profiles.
Ranking
7
Job Duty
Collaborate with the Senior Digital Strategist by contributing to information architecture models, content strategy, search engine optimization ( SEO ), and Google Analytics implementation, measurement, and reporting.
Ranking
8
Job Duty
Support University constituent digital marketing requests through HelpDesk ticket requests and provide communication to Marketing and Communications’ leadership and campus partners.
Ranking
9
Job Duty
Serve a role on the University Crisis Management Team that might include content publishing, website updates, social media monitoring, and/or other digital assignments as determined; may be needed after normal business hours and may require responding to issues identified on critical digital platforms in coordination with University Technology Services.
Ranking
10
Job Duty
Research and maintain a level of working knowledge on University marketing platforms, marketing automation, constituent relationship management ( CRM ), internal communications, email marketing, social media, digital signage, and current marketing best practices.
Ranking
11
Job Duty
Support Digital Marketing team with web content rewrites during site redesign processes and/or create new, original content to fulfill client needs during site development Utilize best practices for web writing, and work closely with Social Media Strategist to ensure proper promotion of new content and/or websites.
Ranking
12
Job Duty
In collaboration with Marketing and Communications writers and producers, develop and maintain editorial style guidelines for digital content.
Ranking
13
Job Duty
Perform other related duties as assigned.
Posting Number
202100803P
Number of Vacancies
1
Desired Start Date
12/13/2021
Position End Date (if temporary)
Open Date
09/09/2021
Applications Accepted Through Date
11/23/2021
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Position Title
Digital Strategist
Additional Information
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Digital Strategist manages the day-to-day activities associated with Ball
State digital marketing. As a member of the Marketing and Communications digital marketing team, the Digital Strategist will assist with the creation, delivery, and maintenance of digital content to its various channels. This role will also provide consultation to campus partners in order to meet business goals and optimize Ball State’s digital presence for its various audiences.
Minimum Education
Bachelor’s degree from an accredited institution.
Minimum Experience
At least two years of experience with production and management on digital marketing channels and platforms.
Minimum Other
Strong interest and aptitude in developing and/or maintaining websites; ability to learn new skills quickly; meet deadlines, adhere to project production schedules, and prioritize a large number of tasks; must be detail-oriented; and have strong communication skills.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in marketing, journalism, public relations, telecommunications, graphic design, or related field from an accredited institution.
Preferred Experience
At least three years of professional experience in maintaining and developing websites; experience working with a web content management system; web graphic design experience using multimedia programs such as Photoshop and Dreamweaver; basic knowledge of HTML ; experience managing multiple projects, meeting deadlines, experience with CRM Management Systems, and working as part of an integrated marketing team in a professional setting.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None.
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
Digital Marketing:140190
Department Information
Department Email or Phone Number
gmfallon@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Under the leadership of the Chief Digital Marketing Officer, serve as a member of the Marketing and Communications digital team to meet clients’ needs and fulfill the digital strategy of our division.
Ranking
2
Job Duty
Design and implement all digital marketing services for the University and its colleges and divisions, including but not limited to, web content management, email marketing, internal communications, university calendar and events, short/vanity URLs, social media, online video, digital campaigns, and analytics and reporting.
Ranking
3
Job Duty
Collaborate with cross-functional members of Marketing and Communications to conduct project intake, develop strategies, execute deliverables, perform quality control (QC), report on marketing metrics and evaluation of digital projects and campaigns; adhere to production schedules, communicate routinely about work progress, and provide consistent feedback to the designated Project Manager using project management tools to meet project deadlines.
Ranking
4
Job Duty
Collaborate with cross-functional members of Marketing and Communications to develop and implement annual marketing plans for colleges and divisions; plan and conduct appropriate content and branding audit schedules to ensure the integrity of digital content and communicate with team members and campus partners about needed changes.
Ranking
5
Job Duty
As assigned by the Chief Digital Marketing Officer, oversee the function and execution of digital platforms or channels, including, but not limited to, University calendar, campus map, online directories, online forms, content management systems ( CMS ), and email marketing tools.
Ranking
6
Job Duty
Collaborate with the Senior Digital Strategist to develop materials and provide professional development to University communicators on topics including content management systems ( CMS ) content management, brand and style guidelines, university calendar, and employee profiles.
Ranking
7
Job Duty
Collaborate with the Senior Digital Strategist by contributing to information architecture models, content strategy, search engine optimization ( SEO ), and Google Analytics implementation, measurement, and reporting.
Ranking
8
Job Duty
Support University constituent digital marketing requests through HelpDesk ticket requests and provide communication to Marketing and Communications’ leadership and campus partners.
Ranking
9
Job Duty
Serve a role on the University Crisis Management Team that might include content publishing, website updates, social media monitoring, and/or other digital assignments as determined; may be needed after normal business hours and may require responding to issues identified on critical digital platforms in coordination with University Technology Services.
Ranking
10
Job Duty
Research and maintain a level of working knowledge on University marketing platforms, marketing automation, constituent relationship management ( CRM ), internal communications, email marketing, social media, digital signage, and current marketing best practices.
Ranking
11
Job Duty
Support Digital Marketing team with web content rewrites during site redesign processes and/or create new, original content to fulfill client needs during site development Utilize best practices for web writing, and work closely with Social Media Strategist to ensure proper promotion of new content and/or websites.
Ranking
12
Job Duty
In collaboration with Marketing and Communications writers and producers, develop and maintain editorial style guidelines for digital content.
Ranking
13
Job Duty
Perform other related duties as assigned.
Posting Number
202100803P
Number of Vacancies
1
Desired Start Date
12/13/2021
Position End Date (if temporary)
Open Date
09/09/2021
Applications Accepted Through Date
11/23/2021
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Cover Letter
- Resume
- Undergraduate Transcripts
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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