Digital Marketing Specialist

Position Details

Position Information

Requisition Number
S4259P

Home Org Name
ACES Comm, St Mktg, and Client Rel

Division Name
AL Cooperative Extension System

Position Title
Digital Marketing Specialist

Job Class Code
OC53

Appointment Status
Full-time

Part-time FTE

Limited Term
No

Limited Term Length

Job Summary

* INTERNAL POSTING – Only current non-temporary Auburn University and AUM employees are eligible to apply.

The Alabama Cooperative Extension System is seeking a Digital Marketing Specialist, this position is located on the campus of Auburn University.

The Alabama Cooperative Extension System is seeking Digital Marketing Specialist to play a key role in advancing the mission of Alabama Cooperative Extension System ( ACES ) by creating and managing digital marketing strategies that increase awareness, engagement, and impact. This individual will develop innovative campaigns, manage social media, analyze performance metrics, and collaborate with internal teams to promote ACES programs, resources, and initiatives across the state of Alabama.

EXTENSION : The Alabama Cooperative Extension System is the outreach organization for the land grant mission of Alabama A&M University and Auburn University. Its educational programs grow from these two land grant university campuses to serve the people of Alabama. Science-based educational programs are delivered that enable people to improve their quality of life and economic well-being. Information and programs are available online or in person through all 67 County Extension Offices and at teaching sites throughout Alabama communities. For more information, please see https://www.aces.edu/ .

Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond.

Life-Changing Impact : At Auburn, our work changes lives. Whether it’s groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We’re not just clocking in; we’re making a lasting difference in the lives of others.

How We Support You : Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we’ve got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn

Come and Stay : The median length of employment for an Auburn employee is 10 years . That’s because Auburn invests in its people. We’re not a revolving door; we’re a family. The Auburn Family. We grow together, learn together, and build lasting relationships.

A Place for Everyone: We are committed to fostering an environment where everyone feels valued and respected, and we celebrate our unique perspectives, backgrounds, and experiences. When you work at Auburn, you’re a part of a rich tapestry of individuals who bring their authentic selves to the table to create a welcoming and engaging university community.

Essential Functions

• Lead, develop, and implement digital marketing campaigns to promote ACES programs and initiatives, ensuring alignment with organizational mission and goals, as well as organizational brand cohesiveness.
• Manage digital advertising efforts and paid media campaigns, including display ads, digital billboards, Google AdWords, YouTube, and more.
• Manage content creation for social media platforms and email marketing.
• Optimize ACES digital presence through SEO, paid advertising, and strategic use of analytics tools.
• Track, analyze, and report on key performance metrics to evaluate the effectiveness of digital marketing efforts and inform decision-making.
• Leverage Salesforce tools to support distributed marketing efforts, enabling program teams and county offices to execute localized campaigns.
• Collaborate with program teams and county offices to provide tailored marketing support and ensure consistent messaging.
• Train staff on digital marketing tools, platforms, and best practices to enhance overall capacity.
• Stay informed on emerging digital trends and tools to continuously improve marketing strategies and outreach.

Minimum Qualifications

Minimum Qualifications

Bachelor’s degree in Communication, Marketing, Data Management, or related field and 5 years of experience in marketing and communications services.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

• Experience effectively managing social media platforms such as Facebook, X, Instagram, and LinkedIn.
• Proficiency in digital marketing tools, such as Sprout Social and Google Analytics.
• Strong written and verbal communication skills.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite) is a plus.
• Knowledge of SEO, SEM, and digital advertising strategies.

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

• Proficiency/certification in Salesforce Marketing Cloud
• Master’s degree in a related field
• Familiarity with the mission and programs of the Alabama Cooperative Extension System

Posting Detail Information

Salary Range
$56,940-$96,800

Job Category
Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:
Auburn

State position is located:
AL

List any hazardous conditions or physical demands required by this position

Posting Date
02/17/2025

Closing Date
02/21/2025

EEO Statement

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Affirmative Action/Equal Employment Opportunity (AA/ EEO ) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings
https://www.auemployment.com/postings/51053
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional Documents

1. Other

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please tell us how you first heard about this opportunity.
   
   (Open Ended Question)
   
   
2. * Please select the answer that best describes your current employment relationship with Auburn University:
   • Current full-time Auburn or AUM employee within probationary period
   • Current full-time Auburn or AUM employee outside of probationary period
   • Current part-time Auburn or AUM employee
   • Not an Auburn or AUM employee
3. * Do you have a Bachelor's degree in Communication, Marketing, Data Management, or related field?
   • Yes
   • No
4. * Do you have 5 years of experience in marketing and communications services?
   • Yes
   • No