Communications & Marketing Specialist

Position Details

Position Information

Requisition Number
S4250P

Home Org Name
Liberal Arts Administration

Division Name
College of Liberal Arts

Position Title
Communications & Marketing Specialist

Job Class Code
OC22B/C

Appointment Status
Full-time

Part-time FTE

Limited Term
No

Limited Term Length

Job Summary

The College of Liberal Arts Office of Communications and Marketing is seeking candidates for the position of Communications and Marketing Specialist II/ III . This person will be responsible for developing and implementing marketing and communication plans to promote the vision, mission, goals and achievements of the College of Liberal Arts.

This position is a key member of the College of Liberal Arts communications and marketing team and will work collaboratively on multiple projects with team members, including print and digital materials, video projects, websites, and more.

The College of Liberal Arts is the intellectual heart of Auburn University. With over 4,700 students and 800 faculty and staff, CLA is a diverse college offering degrees in the fine and performing arts, communication, humanities, social sciences and aviation.

Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond.

Life-Changing Impact : At Auburn, our work changes lives. Whether it’s groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We’re not just clocking in; we’re making a lasting difference in the lives of others.

How We Support You : Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we’ve got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn

Come and Stay : The median length of employment for an Auburn employee is 10 years . That’s because Auburn invests in its people. We’re not a revolving door; we’re a family. The Auburn Family. We grow together, learn together, and build lasting relationships.
A Place for Everyone: We are committed to fostering an environment where everyone feels valued and respected, and we celebrate our unique perspectives, backgrounds, and experiences. When you work at Auburn, you’re a part of a rich tapestry of individuals who bring their authentic selves to the table to create a welcoming and engaging university community.

Essential Functions

• Research and compose content for dissemination through a variety of mediums such as websites, press packages, newsletters, magazines and social media
• Write media pitches for CLA faculty research and creative scholarship and submit to appropriate external media outlets
• Develop, implement and manage CLA’s social media content, including overall strategy
• Create, implement and track social media campaigns and ads to support engagement, recruitment and alumni relations efforts
• Define and track social media KPIs
• Implement SEO and content optimization strategies
• Collaborate with news, web and creative directors to ensure content is informative and appealing
• Keep abreast of the latest industry best practices and technologies

Minimum Qualifications

Minimum Qualifications

Level II : Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, Digital Media, English, Creative Writing or related field and 2 years of experience in marketing and communications services to include print journalism.

Level III : Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, Digital Media, English, Creative Writing or related field and 4 years of experience in marketing and communications services to include print journalism.

Substitution allowed for Experience : When a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Knows and applies fundamental concepts, practices, and procedures of particular field of specialization, with awareness of related fields.

Minimum Technology Skills

Minimum License and Certifications

None Required.

Desired Qualifications

Desired Qualifications

• Knowledge of best journalistic practices
• Experience with social media content creation, including video production and editing
• Experience with earned media platforms such as Cision
• Understanding of SEO and Google Analytics
• Experience with Adobe Creative Cloud
• Good understanding of accessibility and plain language standards
• Critical thinking and problem-solving skills
• Team player and multitasker

Posting Detail Information

Salary Range
$46,720 - $84,100

Job Category
Other

Working Hours if Non-Traditional

City position is located in:
Auburn

State position is located:
AL

List any hazardous conditions or physical demands required by this position

Posting Date
02/13/2025

Closing Date

EEO Statement

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Affirmative Action/Equal Employment Opportunity (AA/ EEO ) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings
https://www.auemployment.com/postings/51147
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional Documents

1. Other

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please tell us how you first heard about this opportunity.
   
   (Open Ended Question)
   
   
2. * Please select the answer that best describes your current employment relationship with Auburn University:
   • Current full-time Auburn or AUM employee within probationary period
   • Current full-time Auburn or AUM employee outside of probationary period
   • Current part-time Auburn or AUM employee
   • Not an Auburn or AUM employee
3. * Do you have a Bachelor's degree in Journalism, Communications, Marketing, Public Relations, Digital Media, English, Creative Writing or related field?
   • Yes
   • No
4. * Do you have and 2 years of experience in marketing and communications services to include print journalism OR a higher degree to use in lieu of experience?
   • Yes
   • No