Digital Marketing Manager

Digital Marketing Manager

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Digital Marketing Manager

Job Profile Title
Manager, Marketing

Job Description Summary
The Digital Marketing Manager at Penn Nursing plays a critical role in advancing the School's mission by developing and implementing comprehensive digital marketing strategies. This position is responsible for managing the School's website, social media platforms, and digital campaigns to enhance visibility, engagement, and reputation as a global leader in nursing education, research, and healthcare innovation.

Collaborating with the Dean's Office, Admissions, Development, and faculty, the Digital Marketing Manager ensures that all content aligns with Penn Nursing's brand and strategic goals. Using a combination of data-driven insights, creative storytelling, and emerging trends, this role drives measurable outcomes, such as increased online engagement, audience growth, and conversions across key target groups, including prospective students, alumni, and donors.

Job Description

REPONSIBILITIES/DUTIES:

1. Marketing

• Collaborate with the Admissions team to develop and implement digital campaigns, web content, and social media strategies that drive enrollment for Penn Nursing's graduate programs, highlighting key differentiators such as advanced clinical training, research opportunities, and leadership development. Ensure all digital content aligns with Penn Nursing's brand guidelines and communication strategy.
• Provide strategic recommendations for improving the School's online presence to strengthen its position as a leader in nursing education and research.
• Develop integrated marketing initiatives that showcase the School's innovative programs, transformative research, and community impact.

2. Web Management and Development

• Oversee and manage the Penn Nursing website, ensuring content is up-to-date, user-friendly, and aligned with branding guidelines.
• Collaborate with internal teams to design and implement web pages that support recruitment, fundraising, events, and other initiatives.
• Monitor website performance using analytics tools; recommend and implement improvements to optimize content, functionality, and user engagement.
• Ensure the website is mobile-friendly, SEO-optimized, and compliant with accessibility standards.
• Showcase Penn Nursing's distinct strengths, such as cutting-edge research and impactful community programs, through dynamic and engaging web content.

3. Social Media Strategy and Execution

• Partner, develop and execute comprehensive social media strategies to elevate Penn Nursing's digital presence and engage key audiences.
• Create, schedule, and curate engaging content for platforms like Facebook, X, LinkedIn, Instagram, and others that align with Penn Nursing's messaging and priorities.
• Manage the social media calendar to highlight major events, achievements, and initiatives, including recruitment campaigns and fundraising efforts.
• Analyze social media performance metrics; provide regular reports on engagement, reach, and audience growth, with actionable insights to enhance strategy.
• Stay informed on emerging trends to integrate innovative tactics that strengthen audience connections and engagement.

4. Content Creation and Coordination

• Write, edit, and publish high-quality content for digital platforms, including news updates, event promotions, feature stories, and research highlights.
• Partner with faculty, staff, students, and alumni to gather and produce content that aligns with Penn Nursing's mission and brand.
• Collaborate with marketing team members to ensure cohesive messaging across digital and print channels, strengthening Penn Nursing's overall brand presence.​

5. Collaboration and Cross-Functional Support

• Work with the Admissions team to create engaging content that drives prospective student interest and application rates.
• Partner with the Development and Alumni Relations (DAR) team to develop content that supports donor engagement and alumni outreach.
• Highlight faculty research and achievements through digital campaigns, underscoring Penn Nursing's contributions to healthcare innovation and education.

6. Additional Responsibilities

• Stay informed of industry trends, digital marketing tools, and best practices for web management and social media.
• Support online advertising and paid social media campaigns as needed.
• Perform other duties as assigned by the Executive Director of Marketing, Communications & Events.

Job Location - City, State
Philadelphia, Pennsylvania
QUALIFICATIONS:

• Bachelor's degree with 3-5 years previous marketing campaign experience, preferably at an agency or in higher education.
  
• Must possess the ability to initiate and implement projects with deadlines, and work both independently and as part of a team.
  
• High skill level and experience with SEO/SEM, website funnel design, Slate or other CRM, Google Tag Manager, Google Analytics and Data Studio desired.
  
• Superior interpersonal skills with the ability to build and maintain effective professional relationships.
  
• Creative thinker and team player, possessing integrity, discretion, and excellent judgment.
  
• Brings a positive attitude and willingness to help other team members.
  

Work Environment:

This position offers a hybrid work schedule, requiring three days in the office and occasional evening and weekend event coverage as needed.

Targeted Pay Range: $65,000 - $78,000

This Targeted Pay Range is only applicable to this job posting. All salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Department / School
School of Nursing

Pay Range
$51,824.00 - $78,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
  

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay


To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Claire-M-Fagin-Hall---4th-Floor/Digital-Marketing-Manager_JR00100502-1





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