Marketing Manager

Marketing Manager

Job Summary

Reporting to the Senior Director of Marketing and Communications for the David Eccles School of Business - develop marketing and communications strategies and execute tactics for the school and selected departments and programs in the Eccles School of Business to increase awareness, elevate reputation, lead generation, and student engagement. Use strategic thinking to develop comprehensive strategic marketing and communications plans. Perform a variety of writing, design, and project management tasks while using good judgment and strong interpersonal skills to plan and execute marketing and communications tactics. Must understand all marketing and communications channels including traditional, digital, advertising, social media, newsletters, data analytics and reporting against KPIs. Must have strong interpersonal, communication, organizational, relationship-building, writing, presentation, and problem-solving skills. Agency or inhouse marketing experience preferred.

Responsibilities
1. Serves as a direct line of contact between the Branding, Marketing, and Communications (BMC) team and department and program leaders
2. Develops marketing and communications strategies
3. Designs, coordinates, and executes a wide range of marketing and communications tactics
4. Writes content and copy for marketing and communications channels including website, advertising, email, newsletters, social media, presentations, and internal communications
5. Maintains robust relationships and ensures client satisfaction
6. Develops and communicates department information and accomplishments on various projects to its stakeholders, both internal and external
7. Responsible for monitoring the effectiveness of marketing and communication tactics, adjusting plans as necessary, and reporting on performance against set KPIs
8. Serve as marketing and communications leader to collaborate with faculty members to further promote research to the public
9. Serve as leader and editor of monthly internal newsletter - curating and writing content
10. Coordinate paid advertising with external agency
11. Develops and adheres to project timelines
12. Manages budgets for each department and program
13. May perform other duties as assigned



Minimum Qualifications
Bachelor's degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department's area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master's degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences
• Agency or inhouse marketing experience
• Excellent writing skills - strategic marketing and communications plans and content

Special Instructions


Requisition Number: PRN40884B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday through Friday 8:30 - 5:00
Department: 02160 - School of Business M + C
Location: Campus
Pay Rate Range: $69,000 - $78,300
Close Date: 4/3/2025
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/177174


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