Assistant Director, Graduate Enrollment Management

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Department:

College of Arts & Sciences

Time Type:

Full time

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Assistant Director of Graduate Enrollment Management reports directly to the Director of Graduate Enrollment Management of the College of Arts and Sciences (CAS) and supports the recruitment efforts of all graduate programs for the College. The incumbent executes initiatives developed by CAS leaders to achieve graduate enrollment goals of the College. This position organizes and manages CAS open houses and other recruitment events, and engages with prospective students and advises applicants with the application process.

The incumbent provides informational support to the Dean’s office for the purposes of budgeting and resource management, and tracks expenses. The incumbent is responsible for particular CAS territories, developing strong relations with departments in those territories and contributing to the recruitment activities for those departments. The incumbent will stay current in the field of enrollment management based on research and experiences, and work with the Office of Graduate and Professional Studies (OGPS) to ensure best practices and compliance thereto. The incumbent has strong facility with Customer Relationship Management (CRM) platforms used in Recruitment (such as Salesforce, Recruit, Datatel, or Hubspot) and is capable of efficiently learning and mastering any new platforms adopted by CAS.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1.) Graduate Recruitment and Lead Nurturing

• Create and manage annual recruitment and events calendars to enable the CAS Graduate Enrollment Management (GEM) team to achieve enrollment goals.
  
  
• Events include open houses, on-campus events, virtual events/webinars, etc.
  
  
• Responsible for the planning and execution of events: securing venues, coordinating with university representatives and faculty, updating or creating presentations, sending promotional invite emails, and other duties as necessary.
  
  
• Use web-based and technology tools, including Salesforce Marketing Cloud (SFMC), to track inquiry and fulfillment activities.
  
  
• Oversee development of brochures, presentation slides, videos, and other engagement/marketing tools.
  
  
• Represent CAS at any external recruitment functions, when needed.
  
  
• Host visiting groups to main campus.
  
  
• Plan and provide campus visit days upon request.
  
  
• Assist the Director of GEM to create and carry out state-of-the-art methods of student outreach and coordinate current student presence at virtual and in-person events.
  
  
• Train current students to conduct campus tours.
  
  
• Upload leads from vendors such as Niche.com, Keystone.
  
  
• Engage with applicants and admitted students via appointments, visits, contacts, outreach, focusing on conversion success.
  
  
• Oversee email marketing automation in SFMC for CAS graduate enrollment.
  
  
• Work with the CAS communications and marketing team and lead the development and maintenance of automated email campaigns in SFMC for prospective students.
  
  
• Maintain editorial calendar for one-off email communications.
  
  
• Stay current with industry best practices, emerging technologies, and trends for reaching targeted audiences.
  
  
• In collaboration with the communications team, review and revise all promotional material on an ongoing basis including brochures, presentation slides, videos, and other engagement tools.
  
  
• Oversee the revisions of the admission web pages to verify content accuracy.
  
  

2.) Application Processing

• Responsible for the application process for particular CAS Territories, developing strong relations with program directors in those territories.
  
  
• Act as first contact for individual applicants, offering one-on-one advising sessions, process applications in CRM (SFMC), and troubleshoot any issues regarding the application process for both internal and external stakeholders.
  
  

3.) Resource Management Support

• Provide input to Director and Associate Dean of Graduate Studies for purposes of setting recruitment budget.
  
  
• Monitor expenses for graduate recruitment events.
  
  
• Support data analysis by utilizing prospect, application, and enrollment data in CRM and other university reports.
  
  
• In collaboration with members of the graduate enrollment management team, analyze data to assess the ROI of recruitment strategies and events and determine the impact on each stage of the recruitment funnel.
  
  
• Produce metrics of digital and non-digital recruitment, marketing, and communications. Propose appropriate adjustments.
  
  

4.) Other duties as assigned.

Supervisory Responsibility:

• Graduate Ambassadors.
  
  

Competencies:

• Serving Customers.
  
  
• Building and Supporting Teams.
  
  
• Acting Strategically.
  
  
• Driving Continuous Improvement.
  
  
• Making Accurate Judgments and Decisions.
  
  
• Acquiring and Analyzing Information.
  
  
• Evaluating and Implementing Ideas.
  
  

Position Type/Expected Hours of Work:

• Full-time.
  
  
• 35 hours per week.
  
  

Salary Range:

• $60,000 - $76,500 annually.
  
  

Required Education and Experience:

• Bachelor's degree or the equivalent in education, training, and experience.
  
  
• 3-5 years of relevant experience in Higher Education.
  
  
• Excellent oral and written communication skills.
  
  
• Expert knowledge of academic regulations and university policies required.
  
  
• Excellent attention to detail with strong ability to prioritize and multi-task in a dynamic and high-pressure environment.
  
  
• Proven ability to use technology to analyze data, manage projects, and facilitate decision-making.
  
  
• Familiarity and experience with, or ability to be trained in, a CRM such as Salesforce, Recruit, Datatel, Hubspot.
  
  

Preferred Education and Experience:

• Master's degree.
  
  
• Budget administration experience highly desirable.
  
  
• Initiative, flexibility, and teamwork approach desirable.
  
  

Travel Required:

• Must be able to travel locally, regionally, and nationally, if needed.
  
  

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options .

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.
  
  
• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
  
  
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
  
  
• American University is an E-Verify employer.
  
  

Current American University Employees

American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.