Director of Marketing and Public Relations

Position Details

Position Information

Position Title
Director of Marketing and Public Relations

Pay Grade Level
E-13

FLSA
Exempt

Benefits

Health, dental, vision, life, short-term and long-term disability insurance, flexible spending and dependent care accounts, health savings accounts, Michigan Public School Employees Retirement Systems or TIAA 401(a) 12% employer contribution, TIAA 403(b), generous sick and vacation time, paid holidays, modified summer schedule, YMCA membership, Wellness Program, tuition reimbursement and professional development support.

Department
President's Office

Campus Location
Escanaba

Min Salary
$69,296

Max Salary
$86,620

FTE

1.0

Full-time/Part-time
Full-Time

Position Type
Administration

Job Summary/Basic Function

The Director of Marketing and Public Relations will drive the voice and vision of Bay College, bringing its mission to life through strategic, innovative, and impactful communications. This position shapes and champions the college’s identity, reaching and resonating with audiences from prospective students to community stakeholders.

Minimum Qualifications

• Bachelor’s degree in public relations, marketing, or related field.
• Minimum of 3 years of experience in marketing, public relations, or related field.
• Minimum of 3 years of supervisory experience.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Ability to effectively communicate, orally and in writing, with diverse audiences, in a professional manner.
• Proficiency in standard office software applications and ability to learn new software as need arises.
• Working knowledge of graphic design and digital imaging software.
• Demonstrated effectiveness in organization and project management.
• Ability to prioritize marketing and communications requests accordingly.
• Ability to work independently with close attention to detail.
• Ability to effectively schedule time on task and maintain effective communications with college staff while operating with a high degree of autonomy.

Preferred Qualifications

• Master’s degree in public relations, marketing, or related field.
• Minimum of 5 years of relevant experience.
• Minimum of 5 years of supervisory experience.
• Strong organizational and leadership abilities, experience managing a diverse team, and excellent problem-solving skills for navigating complex public-facing situations.

Months Per Year
12

Hours Worked Per Week
40

Work Schedule
Typical hours are Monday through Friday, 8:00 a.m. - 5:00 p.m.

Supervision Exercised

Supervises Creative Services Specialist, Web Services & Design Manager, Events, Communications and Alumni Coordinator, and Campus Events Technician.

Supervision Received

Reports directly to the College President.

Work Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate, but may be loud in areas of equipment operation.

The above statements are intended to describe the general nature and level of work being performed by personnel assigned into this classification. They are not to be construed as an exhaustive list of all job duties performed by personnel so classified. Job related functions may be performed with or without accommodations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Travel requirement

This position will occasionally travel to the Iron Mountain Campus.

Job Duties

Job Duty

Supervisory:

• Hiring, scheduling, supervising and evaluating direct reports.
• Setting goals and objectives.
• Delegating.
• Providing assistance and support.
• Creating a supportive working relationship.

Job Duty

Digital Communication & Campaign Management:

• Plans, develops, schedules, executes, and evaluates targeted, cross-channel digital communication and advertising campaigns to achieve recruitment and communication goals.
• Develops and executes digital strategy across social media, the website, and other platforms by creating and managing content, optimizing for user engagement, analyzing performance metrics, and overseeing digital campaigns, and collaborating with cross-functional teams to enhance brand presence and audience connection.
• Continually evaluates marketing and advertising results, implementing strategies to drive consistent improvement.
• Tracks and analyzes campaign performance, continuously optimizing strategies to amplify reach, engagement, and results.

Job Duty

Social Media & Digital Platform Oversight:

• Oversees Bay College’s presence on social media, other relevant digital platforms, as well as traditional advertising and communication channels such as radio, newspaper, and television.
• Investigates and understands the various digital platforms used by each of the college’s key target audiences, provides recommendations for integration into college communication practices, and ensures messages are customized, formatted, and delivered optimally.
• Provides expertise on digital trends, best practices, and emerging technologies.

Job Duty

Content Creation & Brand Voice:

• Writes and edits college publications, promotional materials, and press releases, consistently embodying Bay College’s voice.
• Maintains high-quality content standards and brand equity across all digital and traditional channels.
• Supports employees who represent the College to the public by assisting with presentation development and related written materials.

Job Duty

Website Management:

• Oversees the Bay College website, analyzing search engine optimization ( SEO )to enhance performance and refine strategies to maximize reach, engagement, and results.
• Assists with maintaining portions of the college website as needed.

Job Duty

Marketing Coordination and Analytics:

• Coordinates Bay College’s marketing efforts with external vendors and consultants.
• Works with employees to use data analytics for fund allocation across market segments, combining digital and traditional methods for a cohesive strategy.
• Works with employees/departments and uses data analytics to guide fund allocation across various market segments, integrating digital and traditional methods for a cohesive strategy across both campuses and the community.
• Provides support for divisional and college-wide events and activities as needed.
• Develops project timelines, effectively communicates with stakeholders, and manages project elements to meet deadlines.

Job Duty

Financial Oversight:

• Monitors departmental budgets to ensure effective use of funds.
• Tracks all college sponsorships and allocates funds to agencies requesting sponsorships based on added value.

Job Duty

Community Communication:

• Serves as the press point of contact during emergencies, guiding clear, accurate, and timely communications.
• Acts as the secondary liaison with the Strategic Partnership and Workforce Innovations team to strengthen Bay College’s role as a valued community partner.

Job Duty

College Collaboration and Committees:

• Provides support for divisional and college-wide events and activities as needed.
• Serves on college leadership teams and/or committees, contributing to decision-making and strategic initiatives.

Job Duty

Other duties as assigned

Department Information

Contact(s)

Beth Berube, Director of Human Resources
Shena Meffer, Human Resources Specialist

Contact Phone/Extension
906-217-4016

Contact Email
hr@baycollege.edu

Contact Fax
906-217-1625

Posting Detail Information

Posting Number
S204P

Posting Date
11/06/2024

Close Date
12/13/2024

Open Until Filled
No

Special Instructions to Applicants

Quick Link for Internal Postings
https://careers.baycollege.edu/postings/2234
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * What is the highest level of education attained?
   • GED
   • High School Diploma
   • Associates Degree
   • Bachelors Degree
   • Masters Degree
   • PHD
2. * How many years of experience do you have in this type of position?
   • 0-1
   • 1-3
   • 3-5
   • 5-7
   • 7+
3. * How many years of experience do you have working in a management/supervisory role?
   • No experience
   • 1-3 years
   • 3-5 years
   • 5+ years
4. * How proficient would you rank your knowledge with different software applications, including graphic design and digital imaging software?
   • Not proficient
   • Somewhat proficient
   • Proficient
   • Very proficient