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Student Recruitment & Marketing Manager

Employer
Dartmouth College
Location
Hanover, New Hampshire, United States
Salary
Competitive Salary
Date posted
Oct 10, 2024

Job Details


Position Details

Position Information

Posting date

09/18/2024

Closing date

Open Until Filled

Yes

Position Number

1129013

Position Title

Student Recruitment & Marketing Manager

Department this Position Reports to

Associate Dean for Academic and Student Affairs

Hiring Range Minimum

$56,300

Hiring Range Maximum

$70,400

Union Type

Not a Union Position

SEIU Level

Not an SEIU Position

FLSA Status

Exempt

Employment Category

Regular Full Time

Scheduled Months per Year

12

Scheduled Hours per Week

40

Schedule

Location of Position

Hanover, NH

Remote Work Eligibility?

Hybrid

Is this a term position?

No

If yes, length of term in months.

N/A

Is this a grant funded position?

No

Position Purpose

Leads marketing, recruitment, and yield strategies in support of growing student enrollment across Thayer School of Engineering’s portfolio of degree and non-degree offerings. With an emphasis on enhancing diversity recruitment, works to increase the quality and quantity of the applicant pool for graduate programs through marketing and direct contact with potential applicants, and supports undergraduate engineering recruitment initiatives.

Description

Required Qualifications - Education and Yrs Exp

Bachelors plus 3-5 years' experience or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities

Minimum Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3-5 years’ experience in marketing, admissions, and/or recruitment.
  • Strong understanding of the graduate degree and undergraduate marketplace, and best-practice recruitment strategies.
  • Proven project management and event planning skills, with the ability to manage multiple priorities and meet deadlines.
  • Experience leading and executing well-run events.
  • Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
  • Ability to work independently and as part of a team, remains calm under pressure, and responds positively to change.
  • Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals.
  • Ability to anticipate, deliver on, and exceed expectations.
  • Significant experience with the Slate platform or other similar CRM systems.
  • Evidence of a collaborative style in a project-based setting.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Preferred Qualifications

Preferred Qualifications
  • Prior experience meeting enrollment targets and/or a demonstrated capacity to convert prospective students into applicants and enrolled students
  • Familiarity with engineering and/or STEM -related curriculum and programs
Department Contact for Recruitment Inquiries

Holly Wilkinson

Department Contact Phone Number

Holly.Wilkinson@dartmouth.edu

Department Contact for Cover Letter and Title

Holly Wilkinson, Associate Dean for Academic & Student Affairs

Department Contact's Phone Number

603-646-3483

Equal Opportunity Employer

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?

Not an essential function

Special Instructions to Applicants

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy


Additional Instructions

Quick Link

https://searchjobs.dartmouth.edu/postings/75756

Key Accountabilities

Description

Develops goals and implements recruitment and marketing strategies
  • In collaboration with the admissions team, program area leads, and program directors, evaluates recruiting needs and goals and develops plans to implement for the next recruiting cycle
  • Develops annual outreach targets
  • Partners with the communications team to design and execute comprehensive marketing plans and outreach efforts to increase awareness and drive enrollment
  • Evaluates results of current initiatives, identifies opportunities to improve efforts, and implements change
Percentage Of Time

15

Description

Leads recruitment events for graduate programs and supports undergraduate recruitment efforts
  • Implements recruitment strategies to meet targets
  • Develops recruitment and yield event content in collaboration with Program staff/directors and Communications
  • Plans and drives in-person and virtual graduate student recruitment and admissions events, including collaborations with the Guarini School of Graduate and Advanced Studies
  • Builds and implements communications to drive sign ups and post event follow-up
  • Provides and supports the event management for undergraduate recruiting initiatives
  • Evaluates and reports on results of recruitment efforts on student yield to Program Directors
Percentage Of Time

40

Description

Manages marketing, recruitment, and yield communications
  • Monitors the status of new inquiries, new applicants, and new admits, and implements personalized nurturing initiatives where relevant
  • Implements innovative strategies to convert inquires to applicants, and admitted students to enrolled students
  • Creates, implements, and continually improves recruiting-focused and yield-focused email campaigns in Slate
  • Develops new marketing content for all stages of the enrollment funnel
  • Implements targeted, personalized communications that foster strong connections to Thayer and Dartmouth throughout the full enrollment cycle from inquiry to enrolled student
  • Provides communications/marketing support via Slate for undergraduate recruiting initiatives
Percentage Of Time

40

Description

Stays apprised of recruiting trends and evolves knowledge of the most innovative methods
  • Stays current on Slate training and related professional development
  • Collaborates with recruiting colleagues across Dartmouth to share knowledge and insights
Percentage Of Time

5

-

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Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

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Performs other duties as assigned.
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this employment opportunity?
    • Current Dartmouth employee (Please specify full name below)
    • Word of mouth
    • Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)
    • jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)
    • Recruiter (Please specify full name or event below)
    • abilityJOBS
    • Chronicle of Higher Education
    • Glassdoor
    • Handshake
    • HigherEdJobs
    • Indeed
    • Inside Higher Ed
    • LinkedIn’s Job Board
    • RecruitMilitary
    • Dartmouth’s Job Board (searchjobs.dartmouth.edu)
    • Other (Please specify below)
  2. If you would like to add more information to your answer, please specify here:

    (Open Ended Question)

Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents

Company

 Dartmouth College

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Join a welcoming environment that fosters exploration and promotes teamwork. Here, you'll discover inclusive spaces, open opportunities, and a culture that values diverse identities and perspectives.

Dartmouth College

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