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Director, Digital Experience

Employer
Dallas College
Location
Dallas, Texas, United States
Salary
Competitive Salary
Date posted
Oct 4, 2024
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Weekly Work Hours

40

Compensation Range

Administrator Range E06

Salary Minimum

$95,000.00 Annually

FLSA

United States of America (Exempt)

Position Type

Administrator

Job Summary

This position will oversee High-quality content, crucial in meeting the increasing demands of our organization, enhancing our relationships with future students, current students, the community, and our employees, and ultimately, driving meaningful engagement and interactions. The ideal candidate will possess exceptional leadership skills, a deep understanding of marketing principles and trends, and a track record of success in strategic marketing management.

Required Knowledge, Skills, and Abilities
  • Deep understanding and proficiency in HTML and CSS with at least a basic understanding of JavaScript and front-end frameworks.

  • Proven experience managing large-scale content management systems in complex organizations with multiple stakeholders, authors, and editors.

  • Proven experience in marketing, with a focus on strategic marketing leadership and management within the digital space.

  • Strong leadership and team management skills, with a track record of leading and developing high-performing teams. Deep understanding of user-centered web design techniques and strategies, online accessibility and current standards, principles of visual design, especially as it relates to web design and digital content, as well as information architecture and crafting user journeys.

  • Experience in market research, including customer segmentation, competitive analysis, and market trends.

  • Ability to take initiative, solve problems and resolve issues.

  • Ability to see problems from a variety of angles and viewpoints.

  • Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.

  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

  • Proven ability to drive results, meet deadlines, and manage multiple priorities in a fast-paced environment.

  • Strong business acumen and strategic thinking abilities.

  • Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment.

Physical Requirements

Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made for individuals with physical challenges to perform the essential duties and responsibilities.

Minimum Requirements
  • Bachelor’s degree or higher in marketing, digital media, user experience design, business, or related field. Master’s degree preferred. Official transcripts will be required.

  • Five (5) years of experience in web design principles and best practices, including responsive design, user interface (UI) and user experience (UX) design, accessibility standards, and modern web technologies, with a proven track record of overseeing the creation and optimization of engaging, user-centric digital experiences.

  • Three to Five (3 - 5) years of experience in marketing, communications or related field or equivalent related work experience

  • Demonstrated experience in strategic planning, resource allocation, timeline management, project management and personnel supervision.

  • Working knowledge of all traditional and non-traditional marketing media, including broadcast, radio, digital, paid, and social media campaigns and how the college website supports the broader marketing initiatives.

  • Has managed team of five or more employees.

  • Preference for candidates with experience in higher education or similar complex, multi-stakeholder environments.

  • Bilingual or multilingual preferred.

***Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***

Key Responsibilities
  • Content Generation: Develop and execute content strategies that drive engagement, conversion, and brand awareness.

  • Digital Experience Strategy - Create seamless, engaging, and user-centric websites that strengthen our brand, drive customer satisfaction, and maximize digital performance.

  • Website Management – Develops processes and guidelines for the management of the college websites. Responsible for effectively communicating the district’s messaging through the district website, which is the primary marketing tool for the college. Oversee the design, functionality, and user experience of our primary website to enhance engagement, drive conversions, and support our business objectives. Routinely reviews and recommends improvements to the layout and flow of the college’s websites, based on user behavior and analytics.

  • Brand Alignment - Establishes and improves the visual style of the college’s website and digital content and ensures compliance with accessibility guidelines, web design parameters, branding guidelines, style guides, policies and procedures. Develops the patterns and guidelines of the online digital style guide in alignment with the college brand.

  • User-Centered Design - Create innovative solutions with a strong focus on understanding and meeting the needs of our end users. Lead and conduct user research efforts and use empathy and data-driven insights to inform design decisions. Plays a pivotal role in crafting products and experiences that deliver exceptional usability and customer satisfaction.

Exceptional understanding of and ability to apply:
  • User-centered design techniques and strategies

  • Online accessibility and current standards

  • Principles of visual design, especially as it relates to web design and digital content.

  • Information architecture and user journey mapping

  • SEO – Manages the online visibility and organic search ranking of our website. Implement strategies to optimize website content, structure, and technical elements, aligning them with search engine algorithms and user intent. Play a key role in driving increased organic traffic and ensuring our digital presence effectively reaches our target audiences.

  • Collaboration - Collaborate with cross-functional teams, including marketing activation, creative services, and communications to ensure the website reflects the brand's messaging, values, and offerings. Collaborate with developers and IT teams to ensure the website is technically sound, responsive, and secure, and address any technical issues promptly.

  • Compliance – Works with stakeholders across the college to ensure the website and marketing platforms meet all federal, state, local and college guidelines, including accessibility of the college’s website.

  • Strategic Planning - Develop long-term vision and goals for the organization, in alignment with its mission and values. By formulating actionable plans and initiatives for the department, you will play a key role in guiding the College’s growth and success.

  • Strategy and Analytics - Utilize data-driven insights and analytical methodologies to inform and guide key decision-making processes within the organization.

  • Project Management - Plan, execute and oversee the successful completion of various projects within the organization. Defining project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.

  • Process Management - Through data analysis, collaboration with cross-functional teams and the implementation of best practices, drive continuous improvement initiatives that lead to sustained organizational growth and success. Streamline marketing operations, enhance efficiency, and eliminate inefficiencies to achieve increased productivity, increased employee satisfaction and increased client satisfaction.

  • Budget Management – Monitor budgets for various areas and projects, ensuring adherence to college guidelines and targets.

  • Client Relations - Build and maintain strong, positive relationships with internal clients. Responsibilities include being the primary point of contact for clients, addressing their inquiries and concerns promptly, and always ensuring exceptional customer service.

  • Team Development & Management – Build and lead a world class digital web and marketing team. Instill best practices, ensure the right people are in the right roles, and inspire teams (both internal and external agency partners) to achieve what they never thought possible. Nurture and empower employees to reach their full potential within the organization. Identify individual strengths and areas for growth, create personalized development plans and provide coaching and mentorship to foster professional growth with the goal of contributing to the overall success and retention of top talent.

  • Agency Management - This position will be responsible for enhancing the Marketing and program execution, and organizational Marketing capabilities, as a critical driver of enhanced, more tightly integrated Marketing & Communication, across the entire organization. This includes assessing the collection of agencies, suppliers, and consultants who are engaged with Dallas College, to ensure the Company is getting the expertise it needs to maximize Marketing impact.

  • Completes required Dallas College Professional Development training hours per academic year.

  • Performs other duties as assigned.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

About Us

Since 1965, Dallas College, formerly Dallas County Community College District, has served more than three (3) million students. Comprising seven campuses located around the Dallas/Fort Worth area, we are one of the largest community college systems in the state of Texas. We strive to be a leader in the community college space, placing students at the center of everything we do.

Dallas College is committed to cultivating an environment of opportunity and belonging for all students and employees. We recognize that the Dallas College workforce, and the diverse talent that stems from it, is directly linked to our success. We are part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of any protected attribute, including race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression,

veteran status, pregnancy or any other basis protected under applicable law. In accordance with applicable law, Dallas College will make reasonable accommodations for applicants and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

Applications DeadlineOctober 19, 2024

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