Associate Director of College Enrollment Strategy

Associate Director of College Enrollment Strategy

Eastern Kentucky University

Title: Associate Director of College Enrollment Strategy

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success,Opportunity&Engage

Position Location: Richmond Campus

Driver Classification: Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week:

Additional Schedule Details:

Posted Salary Grade: Exempt - 47

Retirement: KTRS

Contact Person: Kara Allison Bullins

Job Summary/Basic Functions

The Associate Director of College Enrollment Strategy will lead and mentor a team of 6 College Enrollment Counselors, focusing on recruiting exploratory and general studies students. This role is responsible for developing and executing data-informed recruitment strategies, managing key relationships, and representing Eastern Kentucky University (EKU) at various recruitment events. The Associate Director will be pivotal in promoting EKU's academic offerings, maintaining the integrity of recruitment processes, and ensuring a high standard of outreach and engagement with prospective students.

Minimum Qualifications

Education: Bachelor's degree required.
Master's preferred.

Experience: Three years of related work experience is required.

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 40% - The Associate Director will provide leadership, mentorship, and direction to a team of six College Enrollment Counselors, ensuring they are well-equipped to meet recruitment goals. Serving as a key representative for Eastern Kentucky University (EKU) at college fairs, recruitment events, and high school visits, the Associate Director will actively promote EKU's programs, mission, and values. Additionally, they will represent EKU at regional and national recruitment conferences, building partnerships and expanding the university's recruitment network. A significant part of this role involves developing and implementing strategies to enhance EKU's presence at recruitment events, explicitly focusing on exploratory and general studies students. The Associate Director will also collaborate with faculty, staff, and administrators to create compelling recruitment messaging and outreach campaigns, ensuring consistency across all communications channels. - (Essential)
• 30% - This role will oversee the use of Slate CRM to manage, track, and analyze recruitment activities for exploratory and general studies students. The Associate Director will use data and metrics to identify trends, challenges, and opportunities, refining recruitment strategies to ensure optimal performance. Various digital platforms will be leveraged to connect with prospective students, highlight EKU's academic programs, and ensure seamless communication throughout admissions. The Associate Director will maintain accurate and up-to-date documentation in the CRM system for all student interactions, ensuring data integrity. - (Essential)
• 20% - A key responsibility of this role is to build and maintain strong relationships with high schools, community colleges, and other educational institutions, focusing on recruiting exploratory and general studies students. The Associate Director will lead initiatives to create and refine college-specific pathways and recruitment practices, particularly for dual credit and early college programs. The role also includes hosting engaging virtual and in-person recruitment events, such as workshops, information sessions, and open houses, to inspire prospective students and showcase EKU's academic opportunities. Additionally, the Associate Director will collaborate with faculty, staff, and current students to develop personalized recruitment messaging tailored to students' academic and career aspirations. - (Essential)
• 5% - Works in cooperation and collaboration with other university departments and completes all other duties as assigned. - (Essential)

Sponsorship: Visa sponsorship will be considered on a case-by-case basis, depending upon the needs of the unit, available sponsorship budget, and the qualifications of the candidate.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions:

AA/EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon satisfactory background check.


To apply, please visit: https://careers.eku.edu/jobs/associate-director-of-college-enrollment-strategy-richmond-campus-kentucky-united-states



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