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Program Director, Content Marketing

Employer
University of Maryland at College Park
Location
College Park, Maryland
Salary
$95,164 – $110,000
Date posted
Sep 20, 2024
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Job Details

Reporting to the Managing Director of Strategic Initiatives, the Program Director, Content Marketing is responsible for producing original content for the University of Maryland Alumni Association. The Program Director will supervise the Alumni Marketing Coordinator and serve as a liaison with the Office of Marketing and Communications, working collaboratively to develop effective messaging strategies for the Association.

The Program Director will create, manage and oversee original Alumni Association content. They will serve as the primary writer for the Association, producing high quality materials that support our marketing efforts, including but not limited to: event promotions, website copy, membership and philanthropic campaigns, remarks for senior staff, talking points for communications and feature stories highlighting noteworthy alumni and alumni programs. The Program Director will strategize ways to develop and implement new content and channels as a means of communicating the Alumni Association’s programs and services for alumni and the general university community.

The ideal candidate is self-­motivated and creative, enjoys working collaboratively and independently, and can execute multiple projects simultaneously with minimal supervision and a high level of attention to detail.

This position will require occasional evening and weekend work, as needed.

Company

Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

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