Associate Director of Digital Engagement
- Employer
- Montclair State University
- Location
- Montclair, New Jersey, United States
- Salary
- Competitive Salary
- Date posted
- Sep 12, 2024
View more categoriesView less categories
- Position Type
- Administrative, Business & Administrative Affairs, Development & Advancement, Public Relations & Marketing (Campus), Alumni Affairs
- Employment Type
- Full Time
Job Details
IMPORTANT APPLICATION INSTRUCTIONS:
- Upload Resume or Curriculum Vitae for automatic population of information to the application.
- The contact information, work experience, and education listed on your Resume/CV will be parsed and input into your Montclair application.
- Review information and double-check all fields containing information that the system parsed – the software is intelligent, but you need to verify that the data is accurate.
- In the “My Experience” section, you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents.
Job Description
SUMMARY :
Reporting to the Assistant Vice President for Annual Giving and Alumni Engagement, the Associate Director of Digital Engagement is responsible for building and strengthening the alumni network by planning and implementing engagement opportunities which foster lifelong mutually enriching connections, support University priorities and initiatives, create an inclusive community among alumni, current and prospective students and the University, and cultivate a culture of philanthropy. The Associate Director works closely with Annual Giving to increase individual giving and pipeline development through the identification, engagement, cultivation and solicitation of annual gifts as well as through the development and support of targeted constituent giving programs. This role also sets strategies, and manages the implementation of, broad-based digital engagement/solicitation initiatives for the Office of Annual Giving and Alumni Engagement, ensuring that all digital channels support and integrate the overall strategic objectives and operational goals of these critical functional areas. The position is responsible for the execution of the strategy for digital programming, communications and engagement/giving technology platforms.
PRINCIPAL DUTIES AND RESPONSIBILITIES :
- Develop and facilitate high impact alumni engagement
opportunities through digital initiatives, including video
lectures/TED-type talks (live and recorded), benefits/services and
the online alumni platform; incorporate the use of technology into
events and activities to enhance the engagement program.
- Create and deliver engaging content for alumni communications,
e-solicitation appeals and online giving opportunities; maintain
existing web content on alumni/annual giving sites and online
communities.
- Design and implement a comprehensive social media strategy for
engagement/giving, including identifying and managing a core group
of social media ambassadors / volunteers focused on the goal of
encouraging peer-to-peer engagement and solicitation.
- Responsible for the overall usability, analytics, marketing and
promotion of the online community, enhancing functionality and
building identity as the portal for all alumni access.
- Support the planning and implementation of the alumni
engagement program, including events and activities, benefits and
services, communications, volunteer opportunities and
campus/community partnerships.
- Lead alumni and student volunteer committees/groups; manage
time, activity and expectations to achieve goals in support of
institutional priorities.
- Market and support fundraising initiatives through
crowdfunding/mini campaigns, social media, giving days (Giving
Tuesday, Day of Giving); incorporate philanthropic messaging into
existing constituent-based events and communications.
- Manage a portfolio of annual giving prospects with the
responsibility for the cultivation, solicitation and stewardship of
prospects/donors annually. Work to generate major gift leads
through new and existing annual giving donors.
- Develop and conduct market research (surveys, roundtable
discussions, interviews) as needed.
- Set goals and objectives for assigned segments, and develop
strategies and action plans to achieve outcomes; continuously
review and evaluate programs; develop and implement improved
methods as required.
- Establish and maintain communication and cooperative working
relationships with fellow administrators, faculty, staff, students
and student organizations, government and private agencies and/or
the community in order to accomplish the objectives of the
engagement and giving program.
- Oversee online services provided to alumni (e.g., online
directory, email for life, event calendar, etc.) and manage
relationships with vendors and in-house IT partners to deliver
these services.
- Develop, recommend, monitor and revise budgets for assigned
program segments.
- Compile, summarize and analyze statistical and other data and
reports containing findings, conclusions and recommendations.
- Serve on standing and ad hoc committees as required.
- Provide outstanding customer service to all constituents
including alumni, faculty, staff, students, parents and the
community; field phone calls, e-mails and walk-in visits.
- Maintain integrity and appropriate confidentiality in
alumni/donor engagement program operations.
- Perform other duties as assigned.
- Management retains the right to add or change job duties at any
time.
REQUIRED:
- Bachelor's degree from an accredited college or
university.
- Minimum 3 years of professional experience in an institution of
higher education, or other field that is directly related to the
functions of the position to be filled.
- Ability to think strategically and creatively in developing
program goals, policies and procedures for assigned segments of the
engagement program.
- Basic knowledge of program planning.
- Strong project management and organizational skills; ability to
set priorities and meet deadlines, while balancing multiple
projects and performing assignments accurately.
- Basic knowledge of the principles of budget planning,
development and administration.
- Ability to work evening and weekend events as required.
- Must have a valid driver’s license and vehicle/access to
transportation.
- Master’s degree from an accredited university.
- Experience in alumni engagement and/or annual giving in higher
education.
- Knowledge of digital platforms and the ability to maximize
technology to achieve goals.
- Excellent written and verbal communication skills.
- Knowledge of an alumni engagement program purpose, goals and
objectives.
- Broad knowledge of the principles of fundraising and the
ability to participate in all aspects of the gift cycle.
- Experience managing and evaluating staff performance and
objectives.
- Familiarity with and use of Raiser’s Edge and other engagement
/ giving platforms.
- High comfort level with learning/use of technology
platforms.
Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.
Department
Annual Giving and Alumni Engagement
Position Type
Professional - Non-Faculty
Contact Information:
For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent @montclair.edu .
EEO/AA Statement
Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.
Additional information can be found on the website at
www.montclair.edu/human-resources/about-us/eo-aa-and-diversity/
Title IX and 34 C.F.R. 106 Policy
Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit: https://www.montclair.edu/human-resources/job-seekers/
Company
Montclair State University defines what it means to be a university with a public purpose — one that not only creates transformational opportunities for students, but also partners with communities to make a difference in the lives of others.
Montclair invites students to imagine the world they want to live in and empowers them to develop the skills and knowledge to create it. As a solutions engine, we ask: How can we harness the power of 21,000 students and 1,800 professors to be a force for good in the world?
This distinctive approach continues to attract students, propelling Montclair to become New Jersey’s second largest institution of higher learning, and one of its most diverse. Under President Jonathan Koppell, the University enrolled the largest entering class in the University’s history two years in a row.
Founded in 1908, Montclair has grown big enough to offer more than 300 programs across 13 colleges and schools at all degree levels – and yet, with a student-to-faculty ratio of 17 to 1, is still small enough for students to receive personalized attention from professors and staff who truly care. Students have numerous opportunities to conduct research with professors who are respected leaders in their fields.
More than 50% of Montclair’s students identify as underrepresented minorities. It is New Jersey’s largest Hispanic-Serving Institution, serving more Latinx students than any other university in the state.
Montclair’s highly diverse students thrive in the University’s supportive, welcoming environment. Their graduation rates outperform state and national benchmarks and predictions with U.S. News & World Report ranking Montclair as seventh among national universities in graduation rate performance in 2022. It is consistently recognized as one of the most inclusive and best value universities and ranked No. 21 in the country in social mobility.
Many of Montclair’s students are working and raising families, and the University offers flexible programs that give them the opportunity to learn in ways that work best for them, on campus or online, in real time or asynchronously.
Faculty include winners of a MacArthur fellowship, Fulbright grants and Emmy awards, and NSF, NEH and NIH grants, among many other distinctions. These highly respected researchers, scholars and creators are dedicated to student success, and they are always innovating to meet the needs of learners and of the state. Montclair has launched dozens of new degree and certificate programs, and offers more combined bachelor’s and master’s degree programs than any other university in New Jersey – empowering students to enter the workforce faster, with stronger skills and for less cost.
Montclair’s mission is to elevate its students and partners, and in so doing, help make the world a better place.
At Montclair State, our employees are among our most valuable assets.
When you work at Montclair State, you join a talented, diverse and inclusive community of employees who work together to support the educational mission of the University.
You are part of a leading institution of higher education in New Jersey. Our 11 colleges and schools serve 21,000 students on a beautiful 252-acrea, vibrant suburban campus just 12 miles from New York City.
Dedicated to providing employees with opportunities for professional achievement and development, we take pride in a dynamic workplace environment that respects all employees and encourages excellence.
As a Montclair State University employee, you enjoy access to:
- Comprehensive health, dental and retirement benefits to discounted membership to the campus recreation center and tuition reimbursement
- Policies, programs and services that support our commitment to affirmative action, equal opportunity employment, multicultural diversity and inclusion
- A dynamic, sophisticated and diverse environment
- Website
- http://www.montclair.edu/
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