Copywriter, Marketing & Communications

Job Description

Wentworth Institute of Technology is looking for a Copywriter to interact regularly with stakeholders across campus and beyond to promote exciting student projects, cutting-edge labs, faculty research, infrastructure growth, and more to a wide-ranging audience. You will be responsible for creating and editing dynamic content that will generate interest in and raise the profile of our vibrant university. This role is a rare opportunity to make your mark—literally—on the university’s future.

Position Overview:

Marketing and Communications is seeking a copywriter to produce written content that tells the story of Wentworth Institute of Technology. Reporting to the Senior Content Specialist, the copywriter will produce compelling content for a range of internal and external audiences, including prospective students, current students, alumni, donors, faculty and staff. The position will also be responsible for editing written content produced by other members of Marketing and Communications and key partners at the university, such as Enrollment and Institutional Advancement and External Relations.

Successful candidates will have experience writing and editing content for multiple platforms, content areas, and audiences and enjoy collaborating with design, marketing, communications, and advancement experts to create distinctive and memorable content for the university. The ideal candidate is a versatile writer who can easily switch between projects and voices in a fast-paced, hybrid work environment.

Primary Responsibilities:

Marketing

Copywriting for all key undergraduate, graduate, and other enrollment materials. Drafting key e-mail and other communications that educate prospective students about Wentworth and help them take different actions at different stages of the customer/student journey. The ideal candidate brings experience writing to high school aged audiences and understands the nuances of connecting in short but impactful ways, in line with Wentworth’s brand standards.

University Communications

Drafting press releases for university achievements, headlines for digital marketing ads, university-wide communications, and copy to bring new degrees or programs to life across different media, such as websites, news articles, and brochures. The ideal candidate can quickly interview (virtually or in person) students, faculty, staff, and alumni and create interesting storylines, in the form of news articles, content features, or copy that might be used across multiple media/touchpoints to bring accurate and engaging content to build on the reputation of the university.

Advancement

Copywriting for advancement materials, including annual stewardship reports and appeals, that effectively and succinctly “makes the case” for supporting Wentworth and communicates the value and impact of supporting the university. The ideal candidate brings experience writing for alumni, families, industry partners, and donors and can easily edit copy to appeal to these different segments.

Required Qualifications:

• Bachelor’s Degree.
• Candidates should have a minimum of three years of experience as a staff or freelance copywriter, or in a communications, journalism, or other role where written communications was the primary function.
• Familiarity with the Adobe Creative Cloud suite of programs is preferred, but not required.
• Experience with development-based materials, preferably in a higher education setting.
• Ability to think critically and develop strategies to promote Wentworth stories and ideas to various audiences.
• Demonstrated ability to build and maintain relationships with campus partners and external constituents.
• Ability to interact and effectively communicate with students, faculty, staff, and external partners such as alumni and industry partners.
• Ability to exercise initiative and think creatively and independently.
• Exceptional editing and proofreading skills.
• Exceptional writing skills with an appreciation for the power of words.

This position is a hybrid position, typically with 1-2 days per week required on campus.

About Wentworth:

Founded in 1904, Wentworth Institute of Technology provides a comprehensive, interdisciplinary, project-based education in architecture and design, computing and data science, engineering, management, and sciences and humanities that integrates classroom, laboratory, studio, cooperative and experiential learning to develop career-ready, skilled professionals, and engaged citizens.

“The University of Opportunity,” Wentworth aims to be a student-centered institution of inclusive excellence that offers high-quality undergraduate, graduate, and life-long learning programs; embraces a culture of innovation and creativity; serves society through urban engagement; and fosters growth for local, regional, and national economies. www.wit.edu .

Inclusive Excellence at Wentworth
Wentworth Institute of Technology is committed to diversity, equity, and inclusion in all University programs and activities. The University does not discriminate based on race, color, national origin, sex, sexual orientation, religion, disability, age, genetic information, gender identity, veteran status or any other category protected by law. All qualified applicants will receive consideration.

To find out more about the Wentworth’s commitment to Diversity, Equity and Inclusion, please visit the website https://wit.edu/about/diversity .

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at wellsc1@wit.edu .