Assistant Vice President, Marketing

Welcome to Career Opportunities at Lindenwood University. PLEASE READ: For all applications, please include your resume and cover letter. You may skip the “Quick Apply” page by simply clicking “Next” at the bottom of the page. When you arrive at the “Experience” page, you may upload all desired documents using the upload box labeled “Resume/CV.” This is the appropriate box to upload all documents.

Benefits of Being a Lindenwood Employee:

• Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
• Tuition discounts for doctoral programs (employee only).
• Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
• Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
• Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
• Professional development opportunities through the Lindenwood Learning Academy .

JOB TITLE SUMMARY

Job Title: Assistant Vice President, Marketing

Division: Enrollment and Marketing

Evaluation Group: Staff Administrator

FLSA Status: Exempt

Reports To: Vice President, Enrollment and Marketing

Positions Supervised: Director, Creative Content; Director, Integrated Marketing; Manager, Web Strategy and Development

Job Summary

The assistant vice president (AVP), marketing is responsible for directing and overseeing operations within the University marketing function. The AVP, marketing collaborates with other departments, such as Enrollment Management, to promote the University and monitors the success of the University’s marketing efforts.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

• Supervises the Marketing team’s efforts, including brand strategy and management; digital/print/audio advertising; web strategy; video production and strategy; licensing/trademark management; creative project management; and marketing data analytics in collaboration with Strategic Enrollment Management
• Builds a shared vision for University marketing through inspirational leadership and exceptional management skills; guides the team’s decision-making processes
• Collaborates with Enrollment Management to implement marketing plans that promote the University, enhance student interest, and result in lead generation
• Recognizes industry and competitive trends; identifies and targets specific, new, or underserved markets
• Oversees production of print and online ads; collaborates with Communications on special events, promotions, and media outreach; directs all aspects of publications, including graphic design, website communications, and digital marketing strategies
• Researches, negotiates, and purchases strategic media buys to increase enrollment, champion academic quality, and enhance national prominence of the University
• Develops, manages, and communicates complex annual marketing budget, integrating budget decisions with strategic planning and institutional efficiency
• Encourages an innovative environment that promotes teamwork, collaboration, trust, and accountability
• Fosters diverse ideas, autonomy of work, and excellence in attention to detail/accuracy
• Implements a data-driven, decision-making culture to guide University marketing efforts
• Supports executive leadership with research, writing, editing, and dissemination of communiqus and marketing initiatives, including presentations, talking points, speeches, event briefings, and other communications

Leadership and Strategic Thinking

• Establishes long- and short-term strategic goals based on assessment data and ensures standards for the department and its field are met or exceeded
• Adapts and modifies leadership based on new information and/or data; works to set and unite people on the new direction
• Utilizes effective strategies to build collaboration for maximum execution
• Aligns division/department purpose and actions with relevant University initiatives and higher education trends
• Identifies professional development opportunities for Marketing team
• Seeks out opportunities to exchange and integrate innovative ideas into existing service delivery
• Measures and reports on performance, assessing against pre-established marketing goals

Employee Management and Development

• Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
• Models, supports, and holds others accountable to the University’s values
• Recruits, interviews, recommends, welcomes, observes, and monitors performance of department staff
• Sets clear performance expectations and holds employees accountable
• Conducts annual employee evaluations based on evidence, observation, and feedback
• Provides autonomy to enable staff to meet job expectations

Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.

• Bachelor’s degree in communications, public relations, business, management, marketing, or related field
• Minimum of 7 years’ experience in marketing strategy and execution
• Master’s degree preferred

Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities commonly associated with this position.

• Demonstrated ability to work effectively with individuals from diverse communities and cultures
• Experience with paid, earned, and owned marketing strategies
• Strong leadership skills with an ability to foster teamwork
• Excellent written and interpersonal communication skills
• Proven project management skills in marketing and strategic communications
• Ability to exercise good judgment and maintain strict confidentiality
• Ability to manage competing priorities and shift focus as determined by the changing needs of the organization

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions. Please click here to view Lindenwood University’s flexible work designation descriptions.

• General office setting
• Occasional night and weekend work
• Non-Standard Flex

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work effectively at a computer for extended time daily
• Adequate mobility to provide campus tours for visiting community partners
• Regular attendance is a necessary and essential function

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.