Social Media Coordinator
The Thomas W. and Robin W. Edwards College of Humanities and
Fine Arts is seeking to fill the position of Social Media
Coordinator (Public Information Coordinator).
Reporting to the Dean of the Edwards College, this position
plays a critical role by leading the creation, development,
maintenance, and execution of the social media accounts of the
university’s most diverse colleges. The social media coordinator
will manage all aspects of the college’s social media, including
the oversight of the departmental and program-related accounts and
their social media coordinators. They will create, schedule, and
manage content for a diversity of initiatives centrally at the
college level and in coordination with program accounts. They will
be responsible to promoting and increasing the brand awareness of
the university and college initiatives through engagement and
traffic generation. As part of the college Publication and
Production Group, the social media coordinator will collaborate
with our college portfolio of departments, programs, and centers by
assisting with the development and implementation of online
marketing, advertising, and communication plans and campaigns.
Duties will include, but are not limited to: manage all aspects
of the college’s social media; oversee the department and
program-based social media coordinators; promote and increase the
brand awareness and dissemination of information about initiatives
at the university, the Edwards College, and the Cultural Arts;
collaborate with the other members of the group, the Deans, and the
leadership in the departments, programs, and centers by assisting
with the development and implementation of online marketing,
advertising, and communication plans and campaigns; attend college
events, including Cultural Arts programming; follow College
community initiatives and outreach; coordinate content generation
and social media outreach closely with the College leadership team;
create, schedule, and manage content for a wide array of
initiatives; post and interact with users on a daily basis
following the University’s social media policy and best practices.
Implement effective social media marketing, promotions, and
communication plans and campaigns across the college; develop,
schedule, and post engaging content related to the college; closely
coordinate all social media campaigns with other platforms and
media, including print, digital, and web channels; engage with
college and university leadership and stakeholders on brand
communication; and perform other duties as assigned.
Qualifications: A bachelor’s degree in Marketing,
Communication, social media, business or a related field and
related experience in social media management and analytics are
required. A valid driver’s license is also
required. Previous experience working with social media
platforms, policies, and a variety of accounts is preferred.
Previous experience inclusive of time management, decision making
and public relations is also preferred.
Coastal Carolina University is a public comprehensive liberal
arts institution located in Conway, South Carolina, minutes from
the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina
University enrolls over 10,000 students from 46 states and 53
nations. The University is accredited by the Southern Association
of Colleges and Schools to award the baccalaureate and selective
master’s degrees of national and/or regional significance in the
arts and sciences, business, humanities, education, and health and
human services, a specialist degree in educational leadership, and
Ph.D. degrees in Marine Science and Education.
Coastal Carolina University is committed to fostering an
environment that embraces diversity, equity and inclusion, and we
seek candidates who will contribute to a climate that supports the
growth and development of a diverse campus community. The
University provides equal opportunity without regard to race,
color, gender, gender identity, gender expression, sexual
orientation, age, religion, national or ethnic origin, veteran
status or disability in admissions, employment and in all of its
educational programs and activities. We encourage individuals from
historically underrepresented groups to apply.
Interested applicants may apply online at http://jobs.coastal.edu or online in
the Office of Human Resources and Equal Opportunity, Coastal
Carolina University, between the hours of 8:00 a.m. and 5:00 p.m.,
Monday through Friday. Applicants should include an application,
cover letter, resume, and the names and telephone numbers of three
(3) professional references. Please submit five examples of
successful social media campaigns under the "portfolio" tab of the
document upload section. Priority will be given to
applications submitted by September 24, 2021 and
the review will continue until position is filled.
Coastal Carolina University is an EO/AA employer.
Public Information Coordinator (BC20/141019), full-time position
with benefits. SC State Pay Band: 05. Normal work hours are
Monday through Friday, 8:30 a.m. to 5:00 p.m. Must be flexible to
meet the special scheduling needs of the university.