Communications Generalist

Communications Generalist

Benefits of working at VCU

All full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU’s benefits here .

Job Code 13231
Recruitment Pool All Applicants
Posting Number req5858
Unit VP Enterprise Mktg and Comm MBU
Department VP Enterprise Marketing and Communications
Department Website Link
Location VCU
Address 912 West Grace Street, Richmond, VA 23284 USA
Duties & Responsibilities

Summary

Enterprise Marketing and Communications is seeking to hire a Communications Generalist.

As VCU’s integrated communications and marketing office, the Division of Enterprise Marketing and Communications is energized by diversity and inclusion and thrives on collaboration and innovation. In our work, we reflect the culture of the university and health system community. We leverage the power of our institutional knowledge to deliver results, foster an equitable and supportive work environment to empower our talent and work hard to tell impactful stories about VCU and VCU Health.

This position will translate organizational goals into strategic communications and content deliverables while demonstrating an in-depth knowledge of one or more communication specialties. Responsibilities include providing a combination of services such as communications project management; graphic design; original writing; and web and Intranet maintenance. The position works both independently and as part of a team, exercising independent judgment for routine-to-moderately-complex issues while referring unprecedented issues to a higher level. The position’s decision making has a measurable impact on the department’s operational performance and service delivery.

Position Responsibilities Include:

• Drive enhancements to team member communications, physician communications, programs and platforms.
• Develop timelines to ensure publishing of media to internal platforms is completed as required and the content and delivery is appropriately planned for target audience.
• Provide assistance on editing and placing written content related to enterprise-wide initiatives, including human resources, benefits, and recognition for VCU Health System units, services and team members.
• Assist with finding and developing story ideas and writing feature articles for VCU Health platforms to highlight outstanding work and contribute to positive team member experiences.
• Develop and organize content centered on local, regional and national healthcare industry recognition campaigns.
• Create and edit content for internal channels related to team member and physician communications, including newsletters, fact sheets, FAQs, meeting materials, talking points and PowerPoint presentations.
• Represent communications team on enterprise-wide projects and initiatives.
• Support up to four enterprise-level events annually with communications and logistical planning to enhance team member engagement.
• Collaborate with marketing and social media professionals to produce copy for content campaigns related to, specific to and/or supportive of the team member experience.
• Display judgment, resourcefulness, and ability to identify issues or areas that should be addressed differently.
• Attend department meetings and help set goals and evaluation techniques to assess effectiveness.

Qualifications

Minimum Requirements:

• Bachelor's degree in public relations, communications or a relevant field.
• One to three years of public relations or communications experience and education .
• Understanding of the importance of clearly defined writing .
• Proficiency with digital communications .
• Experience managing content management system (CMS) .
• Proficiency with graphic design software .
• Strong interpersonal skills and the ability to interact across the VCU Health enterprise with all levels of management and team members .
• Ability to demonstrate discretion and confidentiality when necessary.
• Strong ability to self-manage and proactively handle multiple task.
• De monstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU .

Preferred Requirements:

• Understanding of the importance of clearly-defined writing and evidence of professional writing techniques and skills.

FLSA University Employee
Job FTE 1
Exemption Status Exempt
Restricted Position
E-Class UF - University Employee FT
Job Category University Employee
ORP Eligible No
Salary Range $60,000 - $66,500
Compensation Type Salaried
Target Hire Date 8/25/2024
Contact Information for Candidates

Documents Needed to Apply Resume, Cover Letter, Diversity Statement, and Portfolio and/or work samples