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Associate Director, Communications and Marketing - Tepper School of Business

Employer
Carnegie Mellon University
Location
Pittsburgh, Pennsylvania, United States
Salary
Competitive Salary
Date posted
Aug 14, 2024

Job Details

Reporting to the Director of Content, the Associate Director of Communications and Marketing position requires a dynamic and creative individual with excellent writing, communication, and organizational skills. This person will play a crucial role in developing and executing strategic communication and marketing initiatives to enhance the brand presence and reputation of the Tepper School of Business. The role necessitates an outstanding storyteller who can write compelling stories, news releases, speeches, feature articles, newsletters, magazine articles, presentations, and other written materials to promote and elevate the Tepper School. This individual will help strengthen connections through internal and external communications with faculty, staff, students, alumni, the dean's office, and the broader Tepper School community. Additionally, the person in this role should possess the ability to effectively utilize opportunities to showcase the Tepper School's research, programs, and initiatives in the news media and other communication channels.

Core responsibilities include:
  • Exceptional Writing Skills : Demonstrated ability to produce clear, compelling, and persuasive written content across various formats and platforms. This includes creating compelling stories, proficient in editing and writing press releases, speeches, feature articles, scripts, newsletters, magazine articles, and presentations, with exceptional proofreading and editing skills aligned with AP style guidelines.
  • Content Creation : Proactively create high-quality content for various platforms, such as websites, social media, press releases, newsletters, and marketing materials. Responsible for developing content for E-newsletter (Tepper Times), The Piper, and Tepperspectives, etc.
  • Versatile Writing: Skilled in creating customized content for both internal and external audiences, ensuring clear and engaging communication across all channels.
  • Executive Communications: Proficient in crafting high-level communications for the dean, including drafting and contextualizing speeches, email messages, social media content, presentations, and reports to accurately represent the voice of the Tepper School dean’s office.
  • Media Relations: Experienced in building and maintaining relationships with the media, handling press inquiries, pitching stories to local, state, and national news outlets, and coordinating coverage to increase visibility. Serves as a liaison with campus relations officers.
  • Public Relations Guidance: Develop content and provide guidance to highlight faculty, staff, alumni, and students in developing and crafting stories to promote the Tepper School.
  • Strategic Planning: Collaborate with the Director of Content to develop and implement comprehensive communication and marketing strategies aligned with the Tepper School’s goals and objectives.
  • Brand Management: Work with the Director of Content to develop and maintain the school’s brand identity, ensuring consistency across all communication channels
  • Digital Marketing: Develop and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising.
  • Research Simplification: Ability to simplify complex research material into clear, concise, and engaging content for faculty and diverse audiences.
  • Digital Analytics: Collaborate with the digital analytics team to gather and analyze data related to internal communications, evaluate their effectiveness, identify areas for improvement, report findings, and implement data-driven strategies.
  • Crisis Communications: Serve as a backup to the Director of Content in crisis communication situations.
  • Event Management: Plan and execute company events, conferences, and promotional activities to engage stakeholders and promote the brand.
Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:
  • Ability to manage multiple, time-sensitive projects and adapt to changing deadlines with integrity.
  • Strong writing and editorial skills, including experience with AP Style.
  • Knowledge and understanding of digital marketing strategies and tools.
  • Strong interpersonal and communication skills.
  • Proficiency in marketing analytics and reporting.
  • Proven editorial responsibilities for magazines and newsletters.
  • Thorough knowledge of best practices and successful social media campaigns.
  • Ability to provide photography support, conduct video shoots, and organize press events.
Qualifications :
  • Education: Bachelor’s degree in communications, journalism, marketing, public relations, or a related field.
  • Experience: Minimum of 5-10 years of experience in communications and marketing, with experience developing and implementing exceptional communication programs that engage, align, and inspire. At least 3 years in a leadership role.
  • Excellent written and verbal communication skills.
  • Experience in media relations, public relations, and crisis communication.
  • Experience in scripting and writing communications for C-level executives.
Requirements:
  • Successful background check
Joining the CMU team opens the door to an array of exceptional benefits available to eligible employees.

Those employees who are benefits eligible have the opportunity to experience the full spectrum of advantages from comprehensive medical, prescription, dental, and vision insurance to an enticing retirement savings program offering a generous employer contribution. You can also unlock your potential with tuition benefits and take well-deserved breaks with ample paid time off and observed holidays . Finally, rest easy knowing you are covered by life and accidental death and disability insurance.

Other perks include a free Pittsburgh Regional Transit bus pass, our Family Concierge Team to help navigate childcare needs, fitness center access , and so much more!

For a comprehensive overview of the benefits that may be awaiting you, explore our Benefits page .

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond just credentials, we consider the role and responsibilities, your invaluable work experience, and the knowledge gained through education and training. We acknowledge and appreciate your unique skills and the diverse perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location

Pittsburgh, PA

Job Function

Communications

Position Type

Staff – Regular

Full Time/Part time

Full time

Pay Basis

Salary

More Information:
  • Please visit Why Carnegie Mellon to learn more about becoming part of an institution inspiring innovations that change the world.

  • Click here to view a listing of employee benefits

  • Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran .

  • Statement of Assurance

Company

Carnegie Mellon University

 

Carnegie Mellon University challenges the curious and passionate to imagine and deliver work that matters.

A private, global research university, Carnegie Mellon stands among the world's most renowned educational institutions, and sets its own course.

Carnegie Mellon was founded in 1900 by Andrew Carnegie under the premise that a school established to foster and develop the technical skills of its students would soon produce students and graduates whose work would astound Pittsburgh and the world. Over 120 years later, our institution continues to produce talented alumni and draws faculty and staff eager to be a part of the university's creative, passionate and close-knit community. We place emphasis on practical problem solving, interdisciplinary learning, an entrepreneurial spirit, and collaboration.

Over the past 10 years, more than 400 startups linked to CMU have raised more than $7 billion in follow-on funding. Those investment numbers are especially high because of the sheer size of Pittsburgh’s growing autonomous vehicles cluster – including Uber, Aurora, Waymo and Motional – all of which are here because of their strong ties to CMU.

With cutting-edge brain science, path-breaking performances, innovative startups, driverless cars, big data, big ambitions, Nobel and Turing prizes, hands-on learning, and a whole lot of robots, CMU doesn't imagine the future, we create it. 

Pittsburgh is home to over 86,000 students from 10 colleges and universities. Pittsburgh was ranked as one of the top U.S. cities for millennials.

Some 177,000 people work in Pittsburgh's tech-related industries, and their ranks continue to grow as the city tops lists for jobs. Networking opportunities, small business accelerators, and an innovative community make the city appealing to entrepreneurs, especially recent graduates.

Pittsburgh is emerging as a tech and culture hub that The Washington Post praises for its "world-class art museums and colorful neighborhoods."

Robotics and software engineering lead the way. The city is home to GoogleUber and Apple offices and a budding ecosystem of tech startups including DuolingoModcloth and 4Moms, all of which have CMU roots.

Many seek Pittsburgh for being a hot spot for entrepreneurship and a model for future cities. Others come for the city's burgeoning food scene.

You’ll find CMU locations nationwide — and worldwide. Silicon Valley. Qatar. Africa. Washington, D.C. To name a few.

If your heart is in your work, come work with us.

Carnegie Mellon University isn't just one of the world’s most renowned educational institutions — it’s also a hotspot for some of the most talented doers, dreamers and difference-makers on the planet. When you join our staff, you’ll become an important part of our mission to create a healthier, safer and more just life for all. No matter what your role or location, you’ll connect and collaborate with dedicated, passionate colleagues — and you’ll have the satisfaction of delivering work that truly matters.

Carnegie Mellon University offers a wide range of competitive employee benefits to help you live well. Benefit eligibility varies based on the hours per week employees are scheduled to work and the employee's geographic location

We seek to cultivate diverse populations and perspectives and promote equity and inclusion. Our devotion to these ideals springs from a core belief in the power of education to be a transformative and enriching force for every person, irrespective of their background, identity or life circumstances. 

Inclusion and belonging are intricately interwoven into the very essence of our university, helping to shape our values, policies and practices. Diversity, equity, inclusion and belonging are not only central to our ethos but also indispensable to our pursuit of academic excellence and innovation.

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