Digital Content Strategist – Enrollment Communications

Hiring Department

Executive Communication & Marketing

Job Description

Our student communications team is looking for a knowledgeable go-getter to support our strategies by organizing our digital tactics, coordinating the user journey, and aligning content.

You will know the goals of each campaign inside and out, study the strategies, ask the right questions, and organize the digital tactics. You will plan the user journey for each campaign and be able to articulate it. Then you’ll make sure it all comes together online for our audience when campaigns are executed. You’ll also monitor the results of digital tactics to be included in our wrap reports and make recommendations for improvement.

When departments from across campus need to know how the digital tactics are meant to be coordinated and function together, you’ll have the answer.
In between campaigns, you’ll bring the team info on current digital trends and practices. By researching new ideas you’ll help keep our digital footprint modern and fresh.

Our team aims to produce the best and most efficient marketing and communications campaigns to support Enrollment Management, including university-wide recruitment, recruitment travel, prospective student campus visits, and transactional communications to current students. We specialize in the design and production of targeted print materials (publications, postcards, letters, event invitations, posters, envelopes). Our work also includes mailings, emails, digital content and text messages. Our team is highly efficient, collaborative, kind, and energetic. We are a team where all ideas warrant discussion, no viewpoint is discouraged, and everyone gets a seat at the table.

Job Responsibilities:

• Guiding comprehensive digital strategy, including organic social media, campaign landing pages, and integrating print and digital.
• Ensuring digital content aligns with communication strategy, as well as best practices for information architecture, user experience and analytics.
• Bringing well-informed, strategic input to the team with respect to digital presence for various tactics and platforms.
• Writing, providing content and making edits to various Enrollment Management websites including Admissions.
• Monitoring analytics for email, social media, websites and campaign landing pages to ensure goals are being reached.

Skills and Traits:

• Pays great attention to detail to align the content among all digital tactics -- within campaigns and across all platforms.
• Works openly and collaboratively with other team members to streamline and simplify messages, within each campaign and across campaigns.
• Keeps track of many tasks at once and works quickly while maintaining accuracy.
• Works easily within software systems and navigates between several seamlessly.
• Communicates clearly and articulates professionally in person, virtual meetings, and in writing via email, Teams chat, inside the project management system, etc.

Shift

M-F 8am-5pm

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Experience developing digital campaigns.
• Proven track record of staying organized and focused at the strategy level.
• Highly proficient in Microsoft O365, including Sharepoint, OneDrive and Teams.
  

Anticipated Hiring Range

Salary Range: $51,875-$60,000

Grade: GGS-9E

University Title: Strategic Communications Consultant

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits .

Values Commitment

We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

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