Senior Director of Enrollment Management, Admissions

Position Title
Senior Director of Enrollment Management, Admissions

Position Number
022651

Department
Admissions - 240300

Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications

• Master’s degree
• Significant and appropriate experience in college admissions, including increasingly complex responsibility in a leadership position
• Experience with recruitment and a proven track record of success with strategic recruitment of targeted markets

License/Certification Required

Valid driver’s license and ability to rent vehicle.

Essential Duties and Responsibilities

Primary Purpose:

Appalachian State University’s division of Enrollment Management seeks a talented, energetic and innovative professional to join its team as Senior Director of Enrollment Management . The Sr. Director will further App State’s excellent record of innovation, student enrollment success and high graduation rates. The ideal candidate will be a team player who contributes broadly to the university’s enrollment success while focusing sharply on enrollment growth for Boone, Online programs and the Hickory campus. This role provides inspiring and forward-looking leadership to support the university’s strategic mission. The Sr. Director will be asked to provide service excellence to the many stakeholders who care about and support App State’s enrollment success and especially for the communities and partners committed to Hickory which is one of the newest university campuses in America. Success of the position will come through leading cross-functional teams, paying attention to enrollment driving details and data, building mutually beneficial partnerships with community based organizations, government offices, schools, non-profit partners and others. Reporting to the Associate Vice Chancellor for Enrollment Management, the Sr. Director will work very closely with the Vice Chancellor for Enrollment Management, the Enrollment Management Leadership Team and with various faculty and staff in both Boone and Hickory to ensure enrollment partnerships remain strong.

The ideal candidate will be a team player who can thrive in a matrix management environment. That environment is one where talented leaders within the enrollment division and beyond collaborate to optimize enrollment in Boone, Hickory and Online. This professional will join a team that demonstrates daily dedication to the success of App State.

The Sr. Director will enjoy the opportunity to make substantial impact on students, communities and the state. The Sr. Director will lead new student enrollment efforts particularly related to first-year and graduate students and it will lead the professional team of student recruitment staff. The Sr. Director will make positive impact on App State’s strategic will implement new student recruitment plans, will develop new external partnerships and will broadly incorporate faculty and staff into the flows of recruitment and retention work. The Sr. Director will coordinate with staff who plan recruitment events such as open houses, action oriented visits across the region, virtual financial aid and admissions sessions, etc. The Sr. Director will work in data-informed ways that increase access to App State and lowers hurdles and removes barriers for students and families. In collaboration with others the Sr. Director will help develop tactics and strategies for gaining new markets and for maintaining enrollment strength in existing markets. The Sr. Director will be a positive leader who is able to bring people together in order to achieve goals.



Services Provided

Enrollment Management is committed to leading the university to enrollment success. The Sr. Director will be a highly visible leader. Working in collaboration with others, the services provided by the Sr. Director include:

• Advancing the mission of Appalachian State University by serving as a campus leader and resource to the faculty, administration and staff while guiding the creation and implementation of effective enrollment policies and practices.
• Developing external partnerships that lead to increased college going rates in North Carolina and emerging out of state markets.
• Working in collaborative spirit with campus partners and demonstrating a team attitude at all times.
• Promoting student-focused processes and procedures. Lowering hurdles and removing barriers to access, admission and business operations.
• Collaborating with Boone, Hickory and Online faculty, staff and leadership.
• Enhancing App State’s reputation and market presence.
• Demonstrating the highest commitment to outstanding customer service.
• Producing data, analyses, reports and presentations that optimize decision-making and success.
• Sharing market information regularly with the Vice Chancellor and the Enrollment Management leadership team.
• Operating effectively within budgetary and human resource allocations while making cogent suggestions for difference-making investment options.
• Maintaining and developing programming for student interest generation, lead generation, application generation and enrollment yield.
• Leveraging and building a talented admissions staff. Utilize the strengths of the current admissions recruitment team while recruiting and developing new talent to create a high-performing group that meets strategic enrollment goals.
• Fostering a positive and supportive workplace culture for the admissions staff by implementing initiatives that boost morale and engagement, while providing continuous professional development opportunities to help staff grow and enhance their skills.
• Regularly exhibiting positivity and encouragement.

Organizational and Principle Work Relationships

• Service leadership in the Division of Enrollment Management will be alongside a group of highly talented and committed staff working in Boone and Hickory.
• The Sr. Director will regularly interact with a supportive and committed group of leaders on the Vice Chancellor’s leadership team.
• Provide professional development opportunities and encourage teamwork.
• The role has many functional relationships in which advisory and collaborative working relationships are required, such as with student affairs, advisors, academic affairs, facilities, chancellor’s staff, library, and other offices represented in Boone and Hickory.
• The Sr. Director will work in a way that demonstrates the understanding that this role is not narrowly tailored, that the role will be asked to assist in various ways, at various times and days. This is a consummate team player role.
  
  

Suggested Salary Range
Competitive and commensurate with qualifications

Physical Demands of Position

The physical requirements of this position include the ability to stay sedentary for periods of time, the ability to perform activities under close visual acuity, the use of hands and fingers to operate a computer, telephone, keyboard, etc., the ability to communicate and receive information, the ability to move from one place to another, and the ability to perform activities such as stooping, kneeling, crouching, crawling, reaching, balancing, and climbing to set up and participate in events.

This position also requires lifting and moving up to 40 pounds.

All duties are to be performed with or without reasonable accommodation.

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University’s Job Board:

• Cover Letter
• Resume
• List of three professional references with contact information

Evaluation of applications will begin immediately and continue until the position is filled.

Quick Link
https://appstate.peopleadmin.com/postings/47016

022651