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Assistant Athletics Director - 2424

University of North Carolina at Pembroke
28372, Pembroke (US)
Commensurate with Education and Experience
Date posted
Jun 21, 2024

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Position Type
Administrative, Student Affairs, Athletics
Employment Type
Full Time

Job Description: Assistant/Assoc Athletics Director for Marketing, Promotions, and Corporate Sponsorships

The person in this position will create and execute strategies to expand Intercollegiate Athletics Sponsorship revenue opportunities by identifying, assessing, and developing new business opportunities. Leading the integration of community & corporate partnerships to the development of an outstanding gameday environment. Develop, coordinate, and implement plans designed to increase business and capture new prospects including the sale of sponsorships locally, regionally and nationally. Responsible for sales/revenue goals related to these markets. Assist in motivation of staff to reach program goals and follow through with fulfilment of contracts. Establish and implement strong communication strategies to support solicitation of new business partners.

- Responsible for pursuing, packaging, and cultivating corporate partnerships.
- Develop all in-game scripting, marketing & promotions for all sports.
- Hire and manage marketing assistant positions and intern program
- Represent the department on University, community, conference and national committees
- Work with communications to create department creative for sales, tickets, & branding.
- Identify corporate partner opportunities and establish relationships with key marketing and advertising decisions-makers.
• Assist in ensuring all corporate sponsors are compliant with NCAA, CC, & UNCP rules regarding corporate partnerships and use of student-athlete likeness.
• Develop robust sponsor packages to include inventory across a number of medium. Set appropriate value for inventory and ensure that fair market value is received.
• Ensure sponsor fulfillment for signage, in-game inventory, and other web related signage.
• Consult Director of Athletics for all co-branded content.
• Utilize Director of Athletics in sales process on an as needed basis.
• Determine appropriate sponsor saturation in all medium with consultation from the Director of Athletics.
- Work with external operations team to create department creative for sales, tickets, & branding.

- Work with Braves Club Executive Director on annual fundraiser initiatives (ex: Back The Braves, Cash Bash) and distribution of season tickets

- Serve as the primary point of contact for Affinity Licensing and merchandise revenue in partnership with the UNCP Bookstore (Follett)
- Lead a brand awareness campaign to extend into the local community.
- Other duties commensurate with experience and as assigned by Director of Athletics

Minimum Training and Experience: Master’s Degree with a preference in Business, Public relations or Sports Administration or a closely related field. Work experience or internships should include two years or more experience in higher education, an association with nonprofit organizations, professional sports, or in a corporate business setting. Position requires someone with strong interpersonal communication skills. Work experience preferred in sales, fund raising, graphic design, advertising, marketing, promotions, and/or coaching.

Management Preference: Quantitative results

Special Instructions to Applicants: This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable). In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process. UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.

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