Assistant Director - Enrollment Communications and CRM

Assistant Director - Enrollment Communications & CRM

Department: VC for Enrollment Management - 240000

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• Understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment
• Effective communication skills in person and in writing
• Ability to perform work that is highly technical and an understanding of relational databases
• Must have a team mentality and be able to operate effectively in an ever-changing environment
• Ability to keep confidentiality and maintain the highest levels of compliance with university, state, and federal rules and laws
• Experience leveraging CRM to achieve enrollment successes

License/Certification Required
N/A

Preferred Qualifications

• Strong organizational, planning, and project management skill. Experience with project management systems (trello, hive, etc.) is a plus
• Ability to compile and analyze data, assess and make subsequent recommendations and decisions
• Ability to multitask and think critically
• Knowledge of customer relationship management (CRM) systems, preferably Slate, as well as basic knowledge of html
• 3 years of Marketing, Communications, Admissions, or Enrollment Management experience

Essential Duties and Responsibilities
The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access, recruitment, retention, and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals.

Reporting to the Associate Director for Enrollment Communications and CRM Solutions in the Enrollment Management Division (EM), the Communication Specialist will collaborate with each department in EM to develop, write, implement, and manage communications plans within the university’s customer relationship management (CRM) system with the goal of helping the university achieve its enrollment targets. This includes email, SMS, and other outward facing recruitment channels that are targeted at graduate and undergraduate prospective students, both in-person and online, in various levels of the recruitment funnel. The position will assist in capturing data analytics and surveys to monitor the effectiveness of messages, inform strategy and tactics, and measure customer satisfaction.
Key Responsibilities:

• Content creation for enrollment communication campaigns with a focus on writing compelling and effective recruitment messages.
• Assist in managing CRM communication campaigns, plans, workflows, and related CRM tasks in order to achieve enrollment goals.
• Work with Enrollment Management to identify and address communication needs in a timely and efficient manner.
• Assist in documentation and communication flow mappings of all campaigns.
• Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.
• Use data and surveys to measure and enhance message effectiveness and user satisfaction.
• Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals.
• This position will provide support for university wide online initiatives.
• Perform other duties as assigned

Work Schedule/Hours:Monday - Friday, 8:00 am - 5:00 pm (occasional weekends for Admissions events)
Suggested Salary Range: 45,000-50,000
Closing Date:
Open Until Filled: Yes
Evaluation of Applications Begins: 06/13/2024
Proposed Date of Hire: 07/01/2024

To apply, visit https://appstate.peopleadmin.com/postings/46584

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.


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