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DIRECTOR, CONTENT STRATEGY

Job Details



Job Summary:

The Director of Content Strategy plays key leadership and sole-contributor roles within a newly reorganized communications team dedicated to a strategy of proactive, comprehensive, and continuous storytelling that serves to enhance the college’s visibility, strengthen its reputation, and inspire its many constituencies. Among its many responsibilities, this role serves as the editor-in-chief of ICView, the college’s magazine, in its print (2x/year) and digital formats.

Supervision:

The position reports to the senior director of communications and works closely with divisional leadership and peers on the marketing and the design/multimedia teams. The position also interacts frequently with campus leaders, faculty, staff, and students. The position does not have direct supervisory responsibilities.

Job Responsibilities:
  • Serve as editor-in-chief of ICView in its print and digital formats.
    • Establish a strategy and goals for the magazine.
    • Plan all content.
    • Elevate the product in its print and digital formats, ensuring it serves and resonates with its audiences, inspiring action as well as informing.
    • Oversee implementation and production, in collaboration with marketing, design and multimedia, and the project management team.
    • Collaborate with campus leaders in Philanthropy and Engagement, Alumni Relations, and the president’s office.
  • Help lead and inspire a communications team engaged in an enthusiastic, continuous, and strategic storytelling effort that conveys the essence of the Ithaca College educational experience.
  • Participate actively in writing and editing, including but not limited to:
    • Covering an assigned beat (specifics to be determined), finding and writing compelling stories that advance the college’s strategic messages and that can be multipurposed across audiences and delivery formats.
    • Providing editorial direction, advice, or services, as appropriate, to other publications and digital communications efforts produced by the division for student recruitment, alumni engagement, campus pride, or other purposes.
    • Preparing remarks for campus leadership.
  • Work creatively and collaboratively with divisional and campus colleagues responsible for social media.
  • Work creatively and collaboratively with divisional and campus colleagues who provide photo and videographic storytelling.
  • Assist the director of public relations in proactive media pitching.
  • Interact with a broad range of campus clients, including but not limited to the president, provost, vice presidents, deans, and others.
  • Take part in certain activities on the college’s Core Emergency Response Team, as requested.
  • A demonstrated a commitment to diversity and inclusion as a college priority, including behavior that is civil and inclusive when interacting with all staff, faculty, students, and visitors; and value for a flexible, collaborative and inclusive work environment.
Qualifications:
  • A bachelor’s degree.
  • Minimum 6 years in journalism or marketing communications, including magazine experience.
  • Experience working collaboratively across multiple formats and distribution channels, including photo, video, and digital and social media, in addition to writing and editing.
  • Experience using metrics and analytics to help guide decision making.
  • Strong project management skills and a respect for deadlines, with ability to adhere to multiple deadlines.
  • Project management software experience such as ClickUp, Asana, Wrike, or similar preferred.
  • Higher education experience preferred.
  • A superb writer and editor, a strategic thinker who understands and embraces the contributions of storytelling to marketing efforts intended to inspire action among specific, segmented audiences and a seeker of opportunities more than an avoider of risks.
This is a hybrid position based on the Ithaca College campus in Ithaca, N.Y.

This position is 37.5 hours per week, 52 weeks per year.

Application Instructions:

Interested applicants must apply online and attach a resume, cover letter, and list of three professional references. Questions about online applications should be directed to the Office of Human Resources at (607) 274-8000 or humanresources@ithaca.edu.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.

Visa sponsorship is not provided for this position.

Hiring Range:

$80,000 to $85,000, commensurate with qualifications and experience.

We pride ourselves on providing our benefit-eligible employees with comprehensive benefits, including:
• Healthcare including vision and dental
• Generous Paid Time Off Policies
• 403B Retirement Savings Plan with Matching Employer Contribution
• EAP
• Flexible Work Plans
• Educational Benefits
• Career-Enhancing Trainings
• For an overview of our benefit offerings, please visit https://www.ithaca.edu/human-resources/employee-benefits-wellness

About Us
At Ithaca College, a comprehensive residential campus community of approximately 5,000 students, we strive to be at the forefront of the higher education landscape. We offer a distinct integrative learning experience that makes students ready for the personal, professional, and global challenges of our age.

We seek candidates who embrace integrative learning and want to be a part of this exciting time in Ithaca College history. We encourage creative collaboration and innovation in our faculty and staff, providing support and resources for them to grow in their fields and lead students to their own innovative ideas and achievements.

We welcome different ways of thinking and look for candidates with unique points of view and life experiences. We are inclusive of individuals with a wide range of cultural, personal, and professional backgrounds, talents, and skills. Our campus is a vibrant and rewarding community where diverse minds can learn, succeed, and excel.

When reviewing candidates, we are looking for indicators of a number of core competencies. Prospective candidates must be adaptable, collaborative, inclusive, respectful, responsive, results driven, and sustainable. They must communicate effectively, demonstrate leadership, exhibit professional integrity and ethics, take initiative, value personal and professional development, and show that they will engage in the college.

Nestled in the heart of New York State’s scenic Finger Lakes region, Ithaca College sits atop South Hill overlooking picturesque Cayuga Lake and is just minutes away from the city center. Combining small town warmth and charm with the vibrancy of a college community, the thriving and culturally diverse city of Ithaca has been rated by Kiplinger’s as one of the top 10 places to live in the United States.

To learn more about Ithaca College, visit us at http://ithaca.edu

Company

 Ithaca College

Ithaca College is a private residential campus where students find life-changing academic pathways, powerful career networks, and lifelong community.

Founded by a homesick violinist with a big vision, Ithaca College started out as the Ithaca Conservatory of Music — combining theory, practice, and performance from its inception. By the 1920s, academic programs expanded to include business, speech therapy, physical education, and the dramatic arts. IC was originally located in downtown Ithaca and moved to the present campus on South Hill overlooking Cayuga Lake in the 1960s.

Situated near 150 majestic waterfalls in the Finger Lakes region of New York State, the city of Ithaca, New York, has been ranked as the best college town in the United States — hosting tech startups, a “killer music scene,” Broadway-caliber theatre, and world-class restaurants as well as alumni-owned ice cream shops.  

Ithaca College offers more than 140 majors and minors through its five schools. Whether our alumni are winning Pulitzers, launching nonprofits, anchoring broadcast news, leading multibillion-dollar companies, or revolutionizing patient care (among many other pursuits and accomplishments), students at Ithaca College learn different and leave different. 

Join an innovative educational community, where faculty and staff learn, thrive, and collaborate. IC will make you ready to take your career to new heights, giving you the chance to create your own path to success while you contribute to growing the minds of future generations.

As an employee at Ithaca College, you’ll get much more than a competitive salary and the traditional advantages. We pride ourselves on providing our employees with the most comprehensive benefits possible.

Beyond benefits, you’ll enjoy the kind of uniquely rewarding work environment that can only be found in a vibrant college community. We encourage and contribute to the personal and professional development of our faculty and staff. We understand that it’s the people who work here that make Ithaca College special, and we strive to be an employer of choice in our region.

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