Assistant Director - Enrollment Communications & CRM

Position Title
Assistant Director - Enrollment Communications & CRM

Position Number
099801

Department
VC for Enrollment Management - 240000

Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• Understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment
• Effective communication skills in person and in writing
• Ability to perform work that is highly technical and an understanding of relational databases
• Must have a team mentality and be able to operate effectively in an ever-changing environment
• Ability to keep confidentiality and maintain the highest levels of compliance with university, state, and federal rules and laws
• Experience leveraging CRM to achieve enrollment successes

License/Certification Required

N/A

Essential Duties and Responsibilities

The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access, recruitment, retention, and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals.

Reporting to the Associate Director for Enrollment Communications and CRM Solutions in the Enrollment Management Division (EM), the Communication Specialist will collaborate with each department in EM to develop, write, implement, and manage communications plans within the university’s customer relationship management ( CRM ) system with the goal of helping the university achieve its enrollment targets. This includes email, SMS, and other outward facing recruitment channels that are targeted at graduate and undergraduate prospective students, both in-person and online, in various levels of the recruitment funnel. The position will assist in capturing data analytics and surveys to monitor the effectiveness of messages, inform strategy and tactics, and measure customer satisfaction.

Key Responsibilities:

• Content creation for enrollment communication campaigns with a focus on writing compelling and effective recruitment messages.
• Assist in managing CRM communication campaigns, plans, workflows, and related CRM tasks in order to achieve enrollment goals.
• Work with Enrollment Management to identify and address communication needs in a timely and efficient manner.
• Assist in documentation and communication flow mappings of all campaigns.
• Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.
• Use data and surveys to measure and enhance message effectiveness and user satisfaction.
• Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals.
• This position will provide support for university wide online initiatives.
• Perform other duties as assigned

Suggested Salary Range
45,000-50,000

Physical Demands of Position

The physical requirements of this position include the ability to be ambulatory, stay sedentary for periods of time, the ability to perform activities under close visual acuity, and use of hands and fingers to operate a computer, telephone, keyboard, etc. This position also requires some light lifting up to 20 pounds.

All duties are to be performed with or without reasonable accommodation.

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University’s Job Board:

• Cover Letter
• Resume
• List of three professional references with contact information

The review of applications will begin immediately and continue until the position is filled.

Quick Link
https://appstate.peopleadmin.com/postings/46583

099801