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Assistant Vice President for Strategic Marketing and Communications

Employer
St. John's University
Location
New York, United States
Salary
Salary Not specified
Date posted
Jun 12, 2024

View more

Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Executive
Employment Type
Full Time


Assistant Vice President for Strategic Marketing and Communications

St. John's established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.

A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.

Department: Office of Marketing and Communication

Job Title: Assistant Vice President for Strategic Marketing and Communications

Reports to: Senior Vice President and Chief Operating Officer

Job Summary:

The Assistant Vice President for Strategic Marketing and Communications oversees the development and implementation of marketing strategies to support St. John's enrollment goals, advancement goals, strategic priorities, and brand awareness. Reporting to the Senior Vice President and Chief Operating Officer, the person in this role will leverage insights and trends to build an innovative approach to messaging, campaign ideas, and tactics targeting prospective undergraduate and graduate students at key moments in their interaction with St. John's. In addition, this person will maintain the University's brand and visual identity across internal audiences.

Essential Functions:

This role is equal parts strategic, creative, and execution-oriented and includes the following responsibilities:
  • Develop and oversee the implementation of an integrated strategic marketing and communications plan, including the University's core values, mission, vision, and strategic priorities across a range of platforms. Oversee the implementation of plan integration across recruitment materials, social media, video content, media campaigns, and special projects. Leverage organic, earned, and paid opportunities to maximize impact and cultivate engagement.
  • Create and lead the development of the organization's overall brand strategy, including defining brand positioning, messaging, and value proposition.
  • Identifying and initiating partnerships, collaborations, or sponsorships that can enhance the brand's visibility and reputation.
  • Collaborate with the marketing and communications leaders of St. John's schools and colleges and athletic department to ensure consistency in branding, messaging, and identity. Work with school and campus leaders to find common ground and identify synergies between University and school/college efforts. Build a strong understanding of each school's and college's unique position(s), value proposition(s), and audience(s) so that these factors inform and enhance our overall marketing and communications.
  • Work closely with University leadership and key stakeholder groups on campus to establish a cohesive and efficient internal and external communications program that supports strategic priorities and revenue generation via enrollment and non-tuition revenue. Identify and research the necessary tools and technology needed to implement all initiatives.
  • Work with the Director of Enrollment and Student Success Marketing and colleagues in Enrollment Management to develop, implement, and analyze content marketing strategies that complement the recruitment cycle and amplify the impact of the Enrollment Management communications and outreach plans.
  • Work with the Director of Media and Partnerships and Director of Digital Communications to analyze relevant data and analytics to inform decisions, understand impact, identify audience growth opportunities and trends, and ensure streamlined reporting that enhances a data-driven marketing strategy.
  • Work collaboratively with the Creative Director and Director of Account Management to ensure that all schools, colleges, and departments adhere to brand guidelines to maintain institutional brand consistency and image. Serve as a point of escalation for key issues, evaluate policies and processes as needed, and prioritize initiatives with the Director of Account Management, Director of Editorial, and Associate Vice President of University Communications and Public Relations.
  • Support strategic Institutional Advancement goals, including annual giving, capital campaigns, donor engagement, and alumni relations. Collaborate with colleagues to develop and oversee the implementation of a content development strategy to supplement the advancement communications funnel, taking into full consideration student recruitment for undergraduate and graduate programs, donor and development initiatives, alumni outreach, and university-wide targeted efforts.
  • Lead efforts to ensure that all marketing and communications support St. John's commitment to antiracism and inclusion. Establish the Office of Marketing & Communications as a resource and thought leader in creating diverse and inclusive marketing materials and assets.
  • Identify growth opportunities across all media, including increased website functionality that integrates and leverages personalization, Artificial Intelligence, and Machine Learning. Oversee the development and implementation of the University's digital strategy, including all electronic media efforts, website, electronic communications, social media, and audio-visual productions.
  • Work with internal partners on crisis communications needs that the University and its schools/colleges may face, providing guidance on immediate response (both to the internal community and the outside world) and long-range reputation and relationship rebuilding/repair.
  • Oversee digital governance at the University to ensure the quality and impact of the St. John's University website. Guide internal communications protocols and procedures for collaboration between academia and all University divisions.
  • Cultivate and champion accessibility across all marketing and communications deliverables. Work with the VP of Equity and Inclusion to identify resources and training to create accessibility governance that builds cross-departmental coalition, articulates standards, and ensures integration with all other inclusivity work.
  • Collaborate with Information Technology, Student Affairs, and other key departments to ensure continuity of the digital experience for the University community. Ensure open and frequent communication with the School of Law and Athletics partners.
  • Serve on interdepartmental committees to support institutional priorities and progress.
  • Manage the University-wide marketing and communications budget and make informed choices to maximize the impact and effectiveness of expenditures. Conduct competitor and market research as needed to provide recommendations on calibrating spending to match strategic objectives.
  • Forecast hiring needs for the Marketing department and prioritize marketing projects and allocate resources accordingly.
  • Creating a content marketing strategy that educates and engages readers and establishes the University as an authoritative subject matter source
  • Work with various University departments to develop and implement a marketing compliance plan.


Competencies
  • Proven work experience building, leading, and growing teams.
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics, and Google Adwords
  • Experience with CRM software and digital marketing tools and techniques
  • Strong understanding of design process and strategic use of design to achieve marketing goals.
  • Strong leadership skills
  • Respect for adherence to timelines
  • Ability to nurture an innovative environment that promotes collaboration, transparency, fairness, and trust, and which values diverse ideas and attention to detail.
  • Excellent communication and interpersonal skills
  • Strong analytical and project management skills
  • Strategic mindset, with the ability to make difficult decisions
  • Commitment to the mission and values of St. John's University


  • Supervisory Responsibility

    This position manages employees and is responsible for the hiring and performance management of the employees from the following teams:
  • Director of Digital Communications
  • Director of Enrollment and Student Success Marketing
  • Director of Media Planning and Partnerships
  • Director of Account Management
  • Creative Director


  • Work Environment: This position operates in a professional office environment on our Queens, NY campus. This position is required to use standard office equipment such as personal computers, printers, etc.

    Physical Demands: Specific vision abilities required by the employee include close vision, distance vision, color vision, peripheral vision, depth perception, the ability to adjust focus, etc.

    Position Type/Expected Hours of Work: In person/On Campus is required - Days and hours of work are Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours and weekend work may be required.

    Travel: Travel is primarily local and may include visits to the other NY campuses. Limited travel may be required.

    Required Education and Experience: Bachelor's degree and 10+ years related experience or training, or equivalent combination of education and experience.

    Preferred Education and Experience: A Master's degree is preferred.

    Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

    In compliance with NYC's Pay Transparency Act, the annual salary range for this position is $180,000 - $195,000. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

    This position may be relocated to any of St. John's University's physical locations at any time.

    St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events

    Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

    St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.


    To apply, visit https://jobs.silkroad.com/StJohnsEdu/Careers/jobs/219560



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