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Business, Certification and Licensure Program Manager -Workforce Solutions and Continuing Education

Hagerstown Community College
21742, Hagerstown
Date posted
Jun 12, 2024

The Business, Certification and Licensure Program Manager is responsible for meeting and networking with local businesses to assess unique company training needs; developing new training programs for area businesses and public workforce agencies. In addition, this position is also responsible for non-credit Business and Certification and Licensure open enrollment courses and programs including identify new courses, recruiting and hiring instructors and monitoring enrollment, revenue and FTEs.  


Specific duties include, but are not limited to, the following:

•    Makes contact with existing and potential clients and provide information concerning training programs.


•    Conducts on-site visits to area businesses to assess training needs and identify work-based learning opportunities.


•    Assesses training needs and create assessments and surveys when appropriate


•    Analyzes the training needs of an organization and develop a customized contract training programs that addresses those needs


•    Prices training contracts and negotiates pricing with clients. Develop final training contract within the institutional guidelines and with Dean approval


•    Works with staff to plan, coordinate, implement and evaluate customized contract training programs including scheduling, faculty recruitment, and other course logistics 


•    Researches state requirements for licensing and industry certification, and sets up appropriate courses/programs


•    Achieves enrollment and revenue goals 


•    Monitors progress and outcomes of projects to ensure constituent satisfaction


•    Assesses, plans, implements and evaluates business related continuing education courses including scheduling, faculty recruitment, course budgets, curriculum design, marketing and course/event logistics


•    Works with local partners to coordinator conferences and programs; working with Digital Services, Catering and Security


•    Maintains standards, policies and procedures for non-credit business, certification and licensure area as outlined by the Maryland Higher Education commission, Maryland Community College Association for Continuing Education and Training and all appropriate accrediting agencies


•    Makes presentations to workforce agencies concerning and local business regarding HCC resources both academic and non-credit


•    Acts as a representative for HCC at various business and local community events


•    Works with Public Relations and Marketing and Digital Services to develop marketing materials for contract training and open enrollment courses


•    Manages quality control including course evaluations and designing learning environments


•    Develops partnerships of stakeholders in the college's service area and in the state that support of economic and workforce development 


•    Prepares and submits internal and external reports


•    Supervises the activities and training of adjunct faculty


•    Works collaboratively with the college's consortia partners including the Western Maryland Consortium, Washington County Economic Development and Maryland Department of Labor and Commerce


•    Serves on college committees and task forces


•    Performs general administrative duties required for program and project success


•    Collaborates with other staff and divisions on grants to develop courses and promote opportunities





Master’s degree required in an education or business-related field from an accredited institution.  Ten years of experience in workforce program development, marketing, management, and/or related field preferably in a higher education environment.



Strong ability to work independently; marketing and promotional skills; basic understanding of and experience in economic development; necessary financial/accounting/analytical skills to manage a budget and price and negotiate training agreements; skills; effective leadership, management and organizational skills; excellent oral and written communication skills; the ability to manage multiple projects simultaneously, and an ability to establish positive relationships with a wide variety of businesses/ industries.

Candidates should also have experience with Microsoft Office Suite, the ability to travel to various training, work and other sites and to attend meetings within and outside the college's service area; knowledge of employer expectations of professional and technical skills related to the college's service area, and knowledge of the Maryland Workforce system.


Office, with the responsibility of traveling to meeting with local constituents in the service area.



For more information on this position and to formally apply, please visit HCC's employment page at  


Questions may be directed to the Human Resources Office at 240-500-2585 or email


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