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Director, Direct Marketing

Job Details



Founded in 1764, Brown is a leading institution for education, discovery, and global intellectual progress as well as one of the largest employers in Rhode Island. Working at Brown brings more than just a paycheck and generous benefits; it offers an opportunity to contribute to a greater good. Join us in supporting the pursuit of knowledge and individual growth that defines higher education and enriches our community.

Job Description:

The Director of Direct Marketing will oversee the Advancement Marketing team, while working with the Executive Director, Data Strategies and Marketing to develop the overall direct response marketing strategy for the Advancement Division, with a particular focus on the Brown Annual Fund (including The Brown Fund, Athletics Annual Fund, Brown Medical Annual Fund, School of Engineering Annual Fund, and School of Public Health Annual Fund). The incumbent will manage the strategies for segmentation, ask amounts, and messaging with an eye toward increasing engagement, growing dollars, strengthening participation, and demonstrating Brown’s values of diversity, equity, inclusion, and belonging within all communications. Additionally, the Director will devise specific plans for engagement communications, stewardship efforts, and mass solicitations that target over 100,000+ prospects and yield approximately $10 million/year in cash from 10,000+ donors included in Brown’s overall alumni participation rate. Furthermore, the incumbent will ensure that messaging is appropriately targeted based on population/segmentation and is consistent across all channels (direct mail, email, texting, student calling, web, and social media) and all Advancement teams.

The Director will also be expected to stay current regarding industry trends in direct marketing and engage in regular professional development to remain knowledgeable about the best practices in the field. This includes actively organizing and participating in benchmarking efforts to assess Brown's performance against peer institutions, while also identifying areas for improvement. The incumbent will leverage innovative marketing techniques to ensure that Brown remains at the forefront of higher education direct marketing and will actively seek opportunities for professional development and networking within higher education fundraising to stay informed about emerging trends, technologies, and best practices.

This position reports to the Executive Director, Data Strategies and Marketing and will work closely with colleagues within the Advancement Analytics, Advancement Communications, Alumni Relations, Advancement Information Services, Data Management, and Brown Annual Fund teams in order to develop strategies to increase the effectiveness of engagement and solicitation efforts. The incumbent will be relied upon to provide consistent status updates related to the health of the marketing program, while proactively introducing new tactics and approaches to help achieve success and meet fundraising goals.

Brown University is committed to advancing diversity, inclusion, and equity and an Affirmative Action/Equal Opportunity Employer.

Job Qualifications

Education and Experience
  • Bachelor’s degree required.

  • Minimum of 7 years experience required in marketing and/or communications required.

  • Minimum of 2 years supervisory experience required.

Required Qualifications
  • Previous experience managing a direct marketing program required.

  • Comprehensive understanding of print, digital (email and social), and phone direct marketing channels

  • Excellent communications skills, both written and oral, and proofreading skills required.

  • Knowledge of tools and marketing practices for measuring success of engagement efforts.

  • Supervisory and management experience with the ability to coach, mentor, and tailor professional development plans for individual staff members.

  • Excellent computer skills, including Microsoft Office and PowerPoint Google Suite. Video Conferencing technology such as Zoom, Google Meet, and Microsoft Teams.

  • Superior interpersonal skills with proven ability to successfully interact and collaborate with colleagues.

  • Ability to navigate a fast‐paced, results‐oriented environment and demonstrated flexibility in meeting shifting demands and priorities.

  • Ability to handle confidential information with complete discretion required.

Preferred Qualifications
  • Experience in higher education

  • Knowledge of Brown University and its mission

Job Competencies
  • Demonstrated commitment to diversity and inclusion as well as an understanding of the contributions a diverse workforce brings to the workplace.

  • Demonstrated project management and problem-solving skills, including organizational skills to meet goals and objectives through effective program and project planning.

  • Detail-oriented and analytical, but also able to see the “big picture”

  • Must possess a positive attitude, self-motivation, and creativity.

  • Ability to multi-task and handle multiple priorities in a fast-paced environment

  • Ability to adapt to changing technologies is essential

Applicants are asked to submit a cover letter and resume with their application. All offers of employment are contingent upon a completed criminal background check and education verification satisfactory to Brown.

Benefits of Working at Brown:

Information on the Benefits of Working at Brown can be found here .

Recruiting Start Date:

2024-06-03

Job Posting Title:

Director, Direct Marketing

Department:

Advancement

Grade:

Grade 12

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

37.5

Position Work Location:

Hybrid Eligible

Submission Guidelines:

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

Still Have Questions?

If you have any questions you may contact employment@brown.edu .

EEO Statement:

Brown University is an E-Verify Employer.

As an EEO/AA employer , Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.

Company

Brown University

Founded in 1764, Brown is a nonprofit leading research university, home to world-renowned faculty, and also an innovative educational institution where the curiosity, creativity and intellectual joy of students drives academic excellence.

The spirit of the undergraduate Open Curriculum infuses every aspect of the University. Brown is a place where rigorous scholarship, complex problem-solving and service to the public good are defined by intense collaboration, intellectual discovery and working in ways that transcend traditional boundaries. As a private, nonprofit institution, the University advances its mission through support from a community invested in Brown's commitment to advance knowledge and make a positive difference locally and globally.

Brown is a leading research university, where stellar faculty and student researchers deploy deep content knowledge to generate new discoveries on those issues and many more. What sets their work apart? Collectively, Brown's researchers are driven by the idea that their work will have a positive impact in the world.

Brown students and faculty are tackling the nation’s opioid crisis. Planning the next Mars landing site. Uncovering the locations of ancient civilizations. Advising world leaders on new political models. Exploring new frontiers in multimedia arts. In each of their intellectual endeavors, our scholars and researchers are uncommonly driven by the belief that their work must — and will — have an impact in their communities, in society and the world.

We are a learning community grounded in a commitment of respect for the diversity of viewpoints that is fundamentally essential to intellectual discovery. We encourage the right of all individuals to express ideas and perspectives — and we embrace the value of vigorous debate in pursuit of knowledge.

Providence, Rhode Island — Brown's home for more than two and a half centuries — is a vibrant place to live, work and study, a stimulating hub for innovation, and a city rich in cultural diversity. 

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