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Digital Communications Manager

University of Oregon
Oregon, United States
Salary Not specified
Date posted
Jun 11, 2024

Digital Communications Manager

Job no: 533652

Work type: Officer of Administration

Location: Eugene, OR

Categories: Communications/Public Relations/Marketing, Student Life/Services

Department: SSEM Strategic Communications
Appointment Type and Duration: Regular, Ongoing
Salary: $50,000 - $60,000 per year
Compensation Band: OS-OA06-Fiscal Year 2023-2024
FTE: 1.0

Application Review Begins

May 8th, 2024; position open until filled

Special Instructions to Applicants

Please include the following in your online application to receive full consideration: 1. a resume including relevant work history, dates of employment, and education; and 2. three professional references. Candidates will be notified prior to references being contacted and have a chance to update information if necessary.

Department Summary

The Division of Student Services and Enrollment Management advances the University of Oregon's tradition of excellence by enrolling and retaining high-achieving scholars from Oregon, across the country, and around the world. We work on behalf of prospective students, current students, and their families through each phase of the enrollment process: the college search, admission, registration, financial aid, matriculation, transition, and onward to graduation.

The Office of Strategic Communications within the Division of Student Services and Enrollment Management has responsibility for all communications with prospective students, current students, parents and families of current and prospective students, and other target audiences for the purposes of student recruitment and retention. The Office of Strategic Communications is made up of a team of 14 professional creatives including web developers, graphic designers, writers, photographers/videographers, CRM managers, and project managers. The office also includes student designers, writers, and photographers.

Position Summary

The Digital Communications Manager uses innovative communication strategies to contribute to the attainment of Student Services and Enrollment Management's short- and long-term goals, including enrollment, retention, graduation, community building, and development efforts.

This position makes decisions with some independence and is responsible for sending millions of emails and thousands of text messages each year. The position works collaboratively with external audiences, internal leadership, and professional and student team members to develop strong digital communication plans that target subpopulations and complex email and text campaigns.

This position makes decisions that impact the future direction of the Office of Strategic Communications and Marketing. Examples of responsibilities to be carried forth with exclusivity include developing messages and visual identity for email campaigns and other CRM assets, creating automated email and text campaigns, assisting with CRM systems health management and improvements, building and maintaining CRM-based portals, reports, and queries; managing texting, chat, and online meeting assets for SSEM units.

Managing digital communications and data through CRM, texting, and chat is critical, as the recruitment and retention goals for SSEM are key to the success of the University of Oregon. Decisions also impact the ability of administrative, classified, and student staff to perform critical university work. The position represents the Office of Strategic Communications and Marketing, the Division of Student Services and Enrollment Management, the Division of Student Life, and by extension, the university as a whole.

This position may travel to represent the university at public events for recruitment and must rely on sound judgment in discharging all duties. The successful candidate will have the ability to work effectively with faculty, staff, and students from a variety of diverse backgrounds.

Hybrid, Remote Eligible: This position is based in Eugene with some level of flexibility including the option to work on-site, hybrid, or fully remote. All adjusted work arrangements require supervisor and leadership approval.

Minimum Requirements

  • Bachelor's degree and two years of experience in strategic communications/communication strategy in higher education, enrollment management, or related field OR an equivalent combination of education and experience totaling six years.
  • Knowledge of and experience in CRM management.

    Professional Competencies

  • Outstanding project management skills.
  • Ability to bring a strategic orientation to daily work and decision-making.
  • Ability to balance multiple priorities and meet tight deadlines.
  • Ability to generate imaginative solutions and create cost-effective alternatives.
  • Strong presentation skills for reaching internal stakeholders and external audiences.
  • Ability to meet and manage frequent deadlines requiring a high level of accuracy and efficiency.
  • Patience, tact, resourcefulness, and the ability to remain calm under pressure are all necessary traits for this position.
  • Lead and set guidelines and strategy for campus-wide texting.
  • Ability to do basic HTML coding and work with web, CRM, client, and data teams to automate campaigns.
  • Ability to create mobile-responsible emails and content.

    Preferred Qualifications

  • Experience with large relational databases and SQL.
  • Three years of experience with student data.
  • Master's degree from an accredited institution.
  • Strong passion for and knowledge of technology, emerging media, and interactive strategy.
  • Knowledge and experience working with SQL.
  • Knowledge of Adobe Creative Suite and Chicago Manual of Style.
  • Experience serving the needs of diverse populations.
  • Verbal and written fluency in Spanish.

    FLSA Exempt: Yes

    All offers of employment are contingent upon successful completion of a background inquiry.

    The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit

    The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at or 541-346-5112.

    UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.

    In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at

    To apply, visit


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