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Director of Marketing & Public Relations

Employer
Arkansas State University Beebe
Location
Beebe, Arkansas
Salary
Commensurate with experience
Date posted
May 29, 2024

Job Details

GENERAL DESCRIPTION
The director of the Office of Marketing and Public Relations will oversee, coordinate and participate in the development of marketing strategies and products for the college. The director also collaborates with internal stakeholders to support recruitment, fundraising and community engagement efforts. Other responsibilities include design and implement multiple marketing and communication campaigns to support various college programs and events. Additionally, the director oversees the creation of press releases, articles, marketing materials, content management of the website and other written communications.


ESSENTIAL DUTIES AND RESPONSIBILITIES
1.  Develop and implement a comprehensive marketing and public relations plan.
2.  Manage the college’s website, social media, digital marketing campaigns, email, and print/electronic publications to ensure brand consistency.
3.  Coordinate and/or cover photography and videography for college events.
4.  Lead the production of high-quality promotional materials, including digital, print, and multimedia content.
5.  Lead and mentor the marketing and public relations team, fostering a collaborative and high-performance environment.
6.  Cultivate strong relationships with media outlets.
7.  Serve as official point of contact for college communications and handle crisis communications, providing leadership and direction to manage the college’s response to crises.
8.  Development and maintenance of standard operating procedures for all marketing and public relations activities.
9.  Forecasts, drafts, implements, and oversees the department’s operating budget.
10.  Maintains knowledge of emerging products and services.
11.  Performs other related duties as assigned.

Required Education/Experience: A minimum of a Bachelor’s degree in marketing, communications, public relations, or a related field. Minimum of two years of experience in marketing, communications, or public relations.

Company

Arkansas State University-Beebe

Founded in 1927, Arkansas State University-Beebe is an operationally separate, two-year institution of the Arkansas State University System. With campuses located in Beebe, Heber Springs, Searcy, the Little Rock Air Force Base, and online, the college offers associate degrees, certificates, and non-credit training for business and industry. ASU-Beebe is nationally recognized by the Aspen Institute for student success rates. 

Company info
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