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(Hybrid) Assistant Director of Undergraduate Enrollment Management - School of Medicine Health

West Virginia University
Morgantown, West Virginia, United States
Salary Not Specified
Date posted
May 29, 2024

West Virginia University Health Science Center is currently accepting applications for a (Hybrid) Assistant Director of Undergraduate Enrollment Management for the School of Medicine Health Professions

About the Opportunity

The Assistant Director of Undergraduate Enrollment Management (AD-UEM) develops and leads initiatives designed to strategically increase undergraduate enrollment in School of Medicine (SoM) Health Professions programs. The AD-UEM serves as the chief undergraduate enrollment management officer for the division, is part of the leadership team, and is critical in strategic planning, decision-making, and policy development.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
• 13 paid holidays ( staff holiday calendar )
• 24 annual leave (vacation) days per year
• 18 sick days per year
(for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

What you’ll do:

  • Build assessment into all recruitment initiatives (e.g., email communications, travel), analyzing results of activities and adjusting recruitment strategies as needed. Track regional, national, and international trends in enrollment management and projected demographics. Track data specific to Health Professions programs to identify applicant/matriculant patterns.
  • In collaboration with other Health Professions team members, develop an annual strategic recruitment plan and deliverables, based on: Prior years’ data; Current and projected enrollment in all Health Professions programs; and c urrent trends.
  • Based on the annual strategic recruitment plan, organize and implement a communications plan that:
    • Includes multiple modalities (e.g., print, email, and call/text campaigns);
    • Is customized to segment (e.g., prospects, inquiries, applicants, admitted, or deposited students; freshmen, transfers, or graduate students; and other key stakeholders, such as parents, counselors, or HS/college faculty);
    • Highlights key program differentiators; and
    • Provides students with timely information that helps them navigate the application and enrollment process.
  • Based on the annual strategic recruitment plan, and in collaboration with other Health Professions team members, develop an annual recruitment travel schedule. Serve as the primary undergraduate recruiter for Health Professions programs, coordinating with others in Student Services and within academic departments to ensure appropriate staffing for recruitment travel and on-campus events (e.g., open houses, group visits). Assess additional requests for travel based on resources and cost/benefit to the Health Professions division.
  • Coordinate faculty/staff involvement in recruitment campaigns to ensure deadlines are met and work is completed.
  • In collaboration with the strategic communications team, manage recruitment materials (e.g., brochures, giveaway items). Develop new material and revamp and update current material. Ensure supplies are ready for each season and throughout the recruitment cycle as needed.
  • Serve as primary contact for prospective undergraduate students and families. Meet with families and students on campus and develop personalized visits, including group visits, class visits, and virtual and in-person open houses.
  • Develop and maintain relationships with key stakeholders in the state and region and, if strategically viable, beyond (e.g., high schools for first-time freshmen, universities/colleges for transfer and professional/graduate prospects). Develop strategies to identify and enter new markets.
  • Manage the Health Professions Student Ambassador group:
    • Recruit and train students to represent Health Professions programs at recruiting events, including but not limited to open houses, NSO, group visits, and hometown high school recruitment.
    • Coordinate ambassador involvement in recruitment campaigns to ensure deadlines are met and work is completed.
  • Serve as primary undergraduate liaison for Health Professions programs with campus partners, e.g., Office of Admissions.
Admissions and Change of Major:
  • Support prospective students throughout the application process, working to ensure they understand the process and helping to resolve issues.
  • Manage the transfer admission and major change processes for all students seeking to transition into SoM undergraduate programs. For programs with specific admission criteria, review candidates for compliance with admission requirements and, in collaboration with program faculty, determine eligibility and provide procedural guidance to students. As needed, refer transfer and change of major students to a member of the academic advising team for support through their transition into SoM. Serve as the departmental liaison with the University transfer concierge.
Strategic Planning and Unit Leadership:
  • Engage in long-term planning for the unit and ensure that the goals of the unit are aligned with the overall goals of the School of Medicine Health Professions.
  • Serve as a presenter and guest lecturer for reputational enhancement at various venues including high schools, colleges/universities, and WVU-related functions and classes.
  • Analyze enrollment data and compile reports.
  • Works on special projects and other duties as assigned.
Qualifications :
  • Bachelor’s degree; Master’s preferred.
  • A minimum of two (2) years of experience:
    • Student recruitment
    • Customer service
    • Marketing and communications (preferably including professional social media experience)
  • A minimum of one (1) year of experience:
    • Strategic planning/project or program management
    • Supervising or managing student volunteers
  • Excellent written and oral communication skills
  • Excellent time management and organizational skills.
  • Comfortable and effective public speaking skills.
  • Demonstrated ability to work collaboratively with internal and external constituents.
  • Demonstrated customer service skills.
  • Demonstrated ability to think analytically, complete research, and create and carry out assessments.
  • Demonstrated competency with software including Excel and Word. Target X, MailChimp, and Banner preferred.
  • Valid Driver's License
At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.

Creating an inclusive, engaged, and dynamic learning environment is core to WVU’s academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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