Skip to main content

This job has expired

Web Content Specialist, University Libraries

Job Details

Posting Details

Position Information

Fiscal Year

Position Title
Web Content Specialist, University Libraries

Classification Title
Instructional Support Technician

Distinctive Collections

Posting Number

Posting Link


Position Type

Professional Appointment Term

Salary Grade

Posting Detail Information

Position Summary

The University at Buffalo Libraries are seeking a skilled Web Content Specialist to create engaging and user-friendly web content to enhance our online presence. This position will involve collaborating with various departments to develop and maintain website content that supports the needs of our academic community, as well as managing the University Libraries’ social media presence. As part of the Communications Team within the University Libraries , you will report to the Web Manager and Lead Designer.

Primary duties will include:
  • Managing and updating the University Libraries’ website content to ensure accuracy, relevance, and accessibility by utilizing the UB content management system, LibApps, and Siteimprove.
  • Developing and implementing a social media strategy to promote library resources, services, and events across various platforms (e.g., Facebook, Instagram, X (Twitter), YouTube, Pinterest, TikTok).
  • Monitoring social media channels for feedback, inquiries, and trends, and responding to user comments and messages in a timely manner.
  • Analyzing metrics and insights to track performance and inform content decisions.
  • Collaborating with the Communications Team and University Libraries stakeholders to maintain and promote the University Libraries’ web style guide, branding guidelines and other web contributor guidelines as needed.
  • Performing content audits to assess existing web/social media content performance and accessibility ( WCAG ) requirements.
  • Collaborating with cross-functional teams, including IT, marketing, and academic departments to integrate library services and resources into the institutional website.
  • Providing creative input for visual content development, including infographics, video, and photography.
  • Maintaining and improving the University Libraries’ information architecture for the best integration of web-based services.
  • Supervising one to two student assistants.

The University Libraries is a welcoming multicultural environment that serves an increasingly diverse constituency of patrons. Our employees, services, collections, and policies honor and reflect this diversity and we invite individuals to apply whose perspectives and experiences will enrich and strengthen our organization.

Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. We support your growth and development through our career coaching and training department and we qualify as a public service loan forgiveness organization. Learn more about our benefit packages .

About The University at Buffalo
The University at Buffalo (UB) #ubuffalo is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo .

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications
  • A bachelor’s degree with two years of relevant experience in marketing, communications, journalism, or related field. A combination of education and experience may be considered in lieu of the education requirement.
  • Demonstrated ability to create, edit, and publish content within CMS platforms, including text, images, videos, and other multimedia elements.
  • Strong writing, editing, proofreading, and verbal communication skills, with impeccable attention to detail.
  • Experience with content creation, scheduling, and analytics tools (e.g., Google Analytics) for social media and the Web.
  • Basic understanding of HTML, CSS, and basic web development concepts.
  • Demonstrated ability to work within a team environment.
  • Ability to take the initiative, develop and carry out projects, and manage multiple priorities and deadlines.
  • Demonstrated commitment to enhancing diversity, equity, and inclusion in organizations.
Preferred Qualifications
  • Professional experience in an academic library or library web content development.
  • Understanding of accessibility standards ( WCAG ) and best practices for creating inclusive web content.
  • Experience designing and conducting usability testing and other user experience studies.
  • Knowledge of graphic design principles and experience with design software (e.g., Adobe Creative Suite).
Physical Demands

Salary Range
$53,151 - $57,000

Additional Salary Information


North Campus

Posting Alerts

Special Instructions Summary

Applicants must be eligible to work within the United States in a full-time capacity without visa sponsorship. Please do not apply if you cannot satisfy this requirement.

In your cover letter, please highlight the most relevant qualifications you would bring to this position based on the posting, and tell us how your background, perspective, and experience will help us fulfill our mission and meet our goals.

All candidates who are contacted by the search committee should be prepared to discuss how they see themselves contributing to the University’s equity, diversity, and inclusion efforts.

Additional Information

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at

Is a background check required for this posting?

Background Check Notification

Contact Information

Contact's Name
Jesse Meyer

Contact's Pronouns

Contact's Title
Human Resources Officer

Contact's Email

Contact's Phone

Posting Dates


Deadline for Internal Applicants

Deadline for External Applicants

Date to be filled


Number of References Required

Reference Cutoff Date

Instructions to Applicant

For more information, click the "How to Apply" button.


University at Buffalo

UB is New York’s largest public university, one of America’s leading research universities and a flagship in the SUNY system.

UB is a top 40 university in a top city in which to attend college, and with more than 1,300 acres across three unique campuses, there is always something new to explore. Regular shuttle service takes students between North Campus and South Campus, and the Downtown Campus is easily accessible by Metro Rail

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert