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Job Details



Hiring Department

Executive Communication & Marketing

Job Description

Digital Service, a department of MU Marketing & Communications, seeks a Search Engine Optimization Specialist who demonstrates strategic and creative thinking and problem solving in managing all SEO (Search Engine Optimization) activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will manage all SEM (Search Engine Marketing) campaigns on Google, Yahoo and Bing to maximize ROI. You will be responsible for working within a team of Marketers, Web Developers, UI/UX designers and backend content management and hosting programmers to implement SEO strategies and practices that support the marketing and communications goals of the University of Missouri. The successful candidate has experience with content management systems (Drupal or WordPress), has knowledge about how content management systems should be configured and managed to support SEO goals, and is eager to support university departments to optimize their search engine results.

Digital Service provides and supports the website technology and supporting systems for all colleges and schools on the Columbia, MO campus, the University of Missouri System websites and many core business unit websites. We work with faculty, staff and students across Mizzou, vendors, and affiliated groups to meet their digital communications needs.

Key Responsibilities
  • Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC (pay-per-click) initiatives and campaigns. Manage campaign expenses, staying on budget, estimate monthly costs and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy.
  • Work with the web development team to ensure SEO best practices are properly implemented on newly developed and existing websites.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Adhere to university standards.
Shift

8:00 am to 5:00 pm

Minimum Qualifications

Bachelor's degree or an equivalent combination of education and experience and 4+ years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

Proven and up-to-date SEO and SEM experience managing PPC campaigns across Google, Yahoo and Bing. In-depth experience with website analytics tools. Working knowledge of HTML, CSS and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithm.

Anticipated Hiring Range

Salary Range: $58,573 – $65,000

Grade: GGS-11

University Title: Web Developer III

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume, Cover Letter

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits .

Values Commitment

We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

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Company

Mizzou

The University of Missouri was founded in 1839 in Columbia, Mo., as the first public university west of the Mississippi River and the first state university in Thomas Jefferson's Louisiana Purchase territory. MU provides all the benefits of two universities in one — it's a major land-grant institution and Missouri's largest public research university.

Considered one of the nation's top-tier institutions, Mizzou has a reputation of excellence in teaching and research, and is the flagship campus of the four-campus University of Missouri System. It is one of only 34 public universities, and the only public institution in Missouri, to be selected for membership in the Association of American Universities. MU offers more than 280 degree programs — including more than 75 online degree options — and is designated as comprehensive doctoral with medical/veterinary by the Carnegie Foundation for the Advancement of Teaching.

Mizzou is recognized nationally and receives top rankings for its programs in many areas, including journalismdispute resolutionfamily and community medicinecampus writing program and Freshman Interest Groups. As one of only six public universities in the country with medicineveterinary medicine and law all on one campus, MU provides Missouri with an educated work force of doctors, veterinarians and lawyers.

At Mizzou, we know how to make an impact—and our work reaches far beyond our campus. When you become part of our community, you’ll be part of our collective effort to teach, to learn and to drive change that results in better lives and brighter futures for the world.

Mizzou Tigers are lifelong learners, and that includes our faculty and staff members. All employees have the opportunity to pursue personal and professional growth and acquire new skills for their own benefit and the benefit of the university.

Our university seeks to support the whole employee, and that includes a competitive compensation and benefits package, support that will help you find work/life balance, a focus on career planning and plenty of opportunities to find and be recognized for your success.

We support an engaged and energized university community through competitive medical, dental and vision insurance as well as diverse programs to support whole-person wellness.

Mizzou empowers employees to make a lasting financial plan with retirement plan options, some of which are accessible to all faculty and staff, no matter their eligibility for other benefits.

Mizzou is a world-renowned educational and research institution, and our first-rate faculty, staff and students are part of something big. If you’re looking for a vibrant community that offers endless opportunities to grow and make a difference throughout our state, the nation and the world, our university may be the place for you. 

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