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Communications & Marketing Coordinator

Employer
Lincoln University of Pennsylvania
Location
Lincoln University, Pennsylvania (US)
Salary
Commensurate with experience
Date posted
Apr 29, 2024
Website
https://www.lincoln.edu

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Position Type
Faculty Positions, Communications
Employment Level
Administrative
Employment Type
Part Time

Job Details

Job Title:                  Communications & Marketing Coordinator

Classification:         Administrative

Division:                   Institutional Advancement

Department:             Office of Communications and Public Relations

Reports:                    Director of Communications and Public Relations

FLSA Status:           Part-Time, Hourly

 

 

JOB SUMMARY:

 

The Communications & Marketing Coordinator will take a lead role in developing Lincoln University’s marketing strategy. This position leads research, planning, budgeting, and implementation of all University marketing and advertising initiatives and oversees creative development through work with the Division of Institutional Advancement, the Office of Communications & Public Relations and external parties.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop strategic marketing plans for new and existing university events.
  • Work with Communications staff to develop creative marketing campaigns that include print, television, and radio ads.
  • Research, plan, and budget, all marketing initiatives.
  • Establish strong media relationships with local TV, radio and newspaper organizations.

 

EDUCATION:

  • Bachelor’s degree in Business Administration or Marketing, an accredited institution.

 

EXPERIENCE:

  • Ten to fifteen years of experience in marketing management with increasing responsibilities for multi-faceted direction and planning within a University environment.

QUALIFICATIONS:

  • Must be able to make decisions supporting the University’s mission and goals.
  • Must have excellent communication skills, oral and written.
  • Must have interpersonal skills, and the ability to work within a culturally diverse organization.
  • Graphic design skills, including InDesign, Illustrator and Photoshop, desired
  • Extensive knowledge of marketing principals, planning and budgets.
  • Evidence of democratic and participatory leadership style.
  • Ability to work in a student-centered environment and interact effectively with a variety of constituents on and off campus.
  • Excellent analytical skills.
  • Must have a high level of professional appearance and demeanor.
  • Ability to maintain a high level of confidentiality.

 

PHYSICAL DEMANDS:

 

Moderate lifting up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and body mobility to stoop, kneel, bend and reach.

 

WORK ENVIRONMENT:

 

Work is primarily performed in a university campus environment and requires a flexible schedule including evening and weekend work.  Travel for administrative work is expected.  The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.

Company

Learn. Liberate. Lead.

Since its founding more than 165 years ago, those three words have defined our mission at Lincoln University. We're dedicated to empowering our students with the knowledge, confidence, and connections to achieve success and rise to the top.

Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), educates and empowers students to lead their communities and change the world.

We're dedicated to empowering our students with the knowledge, confidence, and connections to achieve success. When you choose Lincoln University as your workplace, you're doing more than just getting a job. You're becoming part of a campus community that is tight like a family and filled with people who look out for each other. You're becoming part of the latest chapter in a long and proud history of learning at the nation's first degree-granting historically black college and university (HBCU).

As our Alma Mater school song calls it, our "dear old Orange and Blue" has been devoted to and defined by our core values of respect, responsibility, and ultimately, results. Those values and our commitment to the success of our students have long attracted an interracial and international body of enrollees from our community, region, and around the world.

Since our founding in 1854, our impact has been tremendous. In fact, during our first 100 years, Lincoln graduated approximately 20 percent of the black physicians and more than 10 percent of the black attorneys in the nation. Our alumni have led more than 35 colleges and universities and scores of prominent churches. They also include U.S. ambassadors; mission chiefs; federal, state, and municipal judges; mayors; and city managers. Others have made names for themselves in creative and entertainment fields, including writers, directors, comedians, and film executives.

Established as The Ashmun Institute in 1854, the institution was renamed Lincoln University in 1866.

Located on 429 acres in southern Chester County, our main campus marries tradition and modern facilities, with sweeping pathways that encourage walking and contemplation within a safe and scenic landscape. Lincoln is within about an hour of several major cities: we are 45 miles from Philadelphia; 55 miles from Baltimore; and in Delaware, 25 miles from Wilmington, and 15 miles from Newark. These cities not only provide a variety of entertainment and leisure options but many important job and internship opportunities for our students.

Lincoln University of Pennsylvania

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