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Assistant Director of Marketing

Job Details



Founded in 1764, Brown is a leading institution for education, discovery, and global intellectual progress as well as one of the largest employers in Rhode Island. Working at Brown brings more than just a paycheck and generous benefits; it offers an opportunity to contribute to a greater good. Join us in supporting the pursuit of knowledge and individual growth that defines higher education and enriches our community.

Job Description:

About Brown:

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University’s benefits, visit the University Human Resources web page here for further information.

About the Opportunity:

Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.

Responsibilities:

The School of Professional Studies at Brown University is seeking an Assistant Director of Marketing to join its dynamic marketing communications team. This role collaborates with team leadership on the development of the marketing strategy and oversees its execution. This strategy supports the growing portfolio of master’s and non-degree programs at the School of Professional Studies at Brown University.

Under the supervision of the Director of Marketing and Communications, this position serves as the primary contact for marketing initiatives, working with colleagues across the department on project intake, managing and reviewing work, monitoring budgets, and ensuring timely deliverables. In close collaboration with the Paid Media Specialist, this position is responsible for overseeing the paid media campaigns in their respective platforms across a variety of channels (social, search, display, radio, email, print, OOH), allocating program budgets and making optimizations. This position also maintains and grows relationships with media partners, and seeks out new opportunities to ensure best practices are implemented and optimal performance is achieved.

The Assistant Director of Marketing position also has a strong focus on the tracking, reporting and analysis across the sales funnel, including the integration of leads into the CRM, conversion tracking of applications and enrollments, and other key performance indicators. This position supervises one or more direct reports.

Qualifications:

Experience & Education
  • Bachelor's Degree in Marketing, Advertising, Business or related field and 5-7 years related experience

  • Demonstrated knowledge of marketing channels and ability to learn and implement new ones

  • Proficiency in managing paid advertising campaigns across multiple channels including search, social, print, radio and other platforms

  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment

  • Demonstrated experience of collaboration working and communicating with direct team and across departments with varied stakeholders

  • Strong technical skills and familiarity with Google analytics (GA4); tracking, analyzing and reporting out on performance of marketing campaigns

  • Experience with CRM tools, project management and workflow software, and ability to learn new

  • systems

  • Experience in higher education marketing or nonprofit marketing preferred.

  • Experience with data visualization software such as Tableau or Power BI preferred.

Job Competencies
  • Excellent organizational, project management, and production skills involving multiple, simultaneous projects

  • Ability to allocate and manage budgets

  • Ability to understand strategic objectives and align and adjust initiatives

  • Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.

  • Ability to perform and manage multiple projects under tight deadlines

  • Thorough understanding of marketing permissions, copyright and all aspects of intellectual property management for marketing

  • Possess a willingness and ability to support and promote a diverse and inclusive campus community.

Salary Grade:

10

Submission Guidelines:

Applicants are asked to include a resume and cover letter. This position requires work on Brown's campus in Providence, with flexibility to work remotely multiple days per week. Brown University cannot provide visa sponsorship for this position.

Background Check:

All offers of employment are contingent upon a successful completion of a background check.

Recruiting Start Date:

2024-04-04

Job Posting Title:

Assistant Director of Marketing

Department:

School of Professional Studies

Grade:

Grade 10

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

37.5

Position Work Location:

Hybrid Eligible

Submission Guidelines:

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

Still Have Questions?

If you have any questions you may contact employment@brown.edu .

EEO Statement:

Brown University is an E-Verify Employer.

As an EEO/AA employer , Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.

Company

Brown University

Founded in 1764, Brown is a nonprofit leading research university, home to world-renowned faculty, and also an innovative educational institution where the curiosity, creativity and intellectual joy of students drives academic excellence.

The spirit of the undergraduate Open Curriculum infuses every aspect of the University. Brown is a place where rigorous scholarship, complex problem-solving and service to the public good are defined by intense collaboration, intellectual discovery and working in ways that transcend traditional boundaries. As a private, nonprofit institution, the University advances its mission through support from a community invested in Brown's commitment to advance knowledge and make a positive difference locally and globally.

Brown is a leading research university, where stellar faculty and student researchers deploy deep content knowledge to generate new discoveries on those issues and many more. What sets their work apart? Collectively, Brown's researchers are driven by the idea that their work will have a positive impact in the world.

Brown students and faculty are tackling the nation’s opioid crisis. Planning the next Mars landing site. Uncovering the locations of ancient civilizations. Advising world leaders on new political models. Exploring new frontiers in multimedia arts. In each of their intellectual endeavors, our scholars and researchers are uncommonly driven by the belief that their work must — and will — have an impact in their communities, in society and the world.

We are a learning community grounded in a commitment of respect for the diversity of viewpoints that is fundamentally essential to intellectual discovery. We encourage the right of all individuals to express ideas and perspectives — and we embrace the value of vigorous debate in pursuit of knowledge.

Providence, Rhode Island — Brown's home for more than two and a half centuries — is a vibrant place to live, work and study, a stimulating hub for innovation, and a city rich in cultural diversity. 

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