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Senior Director of Enrollment Management, Hickory

Employer
Appalachian State University
Location
Boone, North Carolina, United States
Salary
Competitive Salary
Date posted
Apr 19, 2024
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Position Title
Senior Director of Enrollment Management, Hickory

Position Number
099561

Department
Admissions - 240300

Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications
  • Bachelor’s degree.
  • Strong interpersonal and leadership skills are essential, including initiating and maintaining internal and external relationships.
  • Highly developed organizational and interpersonal skills.
  • Excellent written, oral, and public speaking skills.
  • Results-oriented leader with the energy to work with a sense of urgency.
  • Collaborative team player who can inspire others to work with a sense of purpose and urgency.
  • Minimum of 5 years of successful experience in higher education positions related to student enrollment, marketing, recruitment, and/or online programs.
  • Demonstrated experience executing successful new student enrollment tactics, plans, partnerships, and marketing strategies.
  • CRM experience, preferably Technolutions/Slate.
  • Skill and comfort working with various communities, religions, languages, and cultural backgrounds.
  • Ability to lead teams that may or may not directly report to this position.
License/Certification Required

N/A

Essential Duties and Responsibilities

Primary Purpose:

Appalachian State University’s division of Enrollment Management seeks a talented, energetic and innovative professional to join its team as Senior Director of Enrollment Management with primary focus on App State’s Hickory campus . The Senior Director will further App State’s excellent record of innovation, student enrollment success and high graduation rates. The ideal candidate will be a team player who contributes broadly to the university’s enrollment success while focusing sharply on enrollment growth at the Hickory campus. This role provides inspiring and forward-looking leadership to support the university’s strategic mission. The Senior Director will be asked to provide service excellence to the many stakeholders who care about and support App State’s enrollment success and especially for the communities and partners committed to Hickory which is one of the newest university campuses in America. Success of the position will come through leading cross-functional teams, paying attention to enrollment driving details and data, building mutually beneficial partnerships with community based organizations, government offices, schools, non-profit partners and others. Reporting to the Associate Vice Chancellor for Enrollment Management, the Senior Director will work very closely with the Vice Chancellor for Enrollment Management and the Enrollment Management Leadership Team, the Hickory director of campus operations, Hickory staff and faculty, and the Hickory On-site Coordinating Team.

The ideal candidate will be a team player who can thrive in a matrix management environment. That environment is one where talented leaders within the enrollment division and beyond collaborate to optimize enrollment in Boone, Hickory and Online. This professional will join a team that demonstrates daily dedication to the success of App State.

The Senior Director will enjoy the opportunity to make a substantial impact on students, communities, and the state. The Senior Director has a unique opportunity in America these days to lead the growth of a new campus. The Hickory campus has great promise for the state of North Carolina and the Senior Director will be instrumental in that campus’ success. The Senior Director will supervise Enrollment Management staff and students who are stationed in Hickory. The Senior Director will execute new student recruitment plans, development of new external partnerships and broadly incorporate faculty and staff in Hickory into the flows of recruitment and retention work. The position will ensure that campus visits to Hickory are best-of-class and that staff perform with service excellence at all times. The Senior Director will coordinate with staff who plan recruitment events such as open houses, pop up visits across the region, virtual financial aid and admissions sessions, etc. The Senior Director will work in data-informed ways that increase access to App State and lowers hurdles and removes barriers for students and families. In collaboration with others the director will help develop tactics and strategies for gaining new markets and for maintaining enrollment strength in existing markets. The Senior Director will be a positive leader who is able to bring people together from disparate backgrounds in order to achieve goals.



Services Provided:

Enrollment Management is committed to leading the university to enrollment success. The Senior Director will be a highly visible leader for the Hickory campus. The Senior Director will primarily focus on Hickory student recruitment, and will also contribute to student retention, and to App State’s success in Boone and Online. Working in collaboration with others, the services provided by the AVC include:
  • Advancing the mission of Appalachian State University by serving as a campus leader and resource to the faculty, administration and staff while guiding the creation and implementation of effective enrollment policies and practices
  • Developing external partnerships that lead to increased college going rates in the Hickory area and metropolitan service area
  • Working with energy to make a difference for students, not only large numbers, but importantly one-by-one
  • Communicating with campus stakeholders regarding matters of importance, planning and project development
  • Promoting student-focused processes and procedures. Lowering hurdles and removing barriers to access, admission and business operations.
  • Collaborating with Hickory faculty, staff and leadership
  • Further strengthening the reputation of App State and the support for the Hickory campus
  • Demonstrating the highest commitment to outstanding customer service
  • Producing data, analyses, reports and presentations that optimize decision-making and success.
  • Sharing market information regularly with the Vice Chancellor and the Enrollment Management leadership team
  • Operating effectively within budgetary and human resource allocations while making cogent suggestions for difference-making investment options
  • Maintaining and developing programming for student interest generation, lead generation, application generation and enrollment yield
  • Collaborating on the development and execution of a data-rich enrollment plan for App State’s growing campus in Hickory
  • Contributing to making Hickory known as a positive workplace while assisting with recruiting and retaining talented staff and building positive morale
  • Working in collaborative spirit with campus partners and demonstrating a team attitude at all times
  • Regularly exhibiting positivity and encouragement




Organizational and Principle Work Relationships:
  • Service leadership in the Division of Enrollment Management will be alongside a group of highly talented and committed staff working in Hickory.
  • The Senior Director will regularly interact with a supportive and committed group of leaders on the Vice Chancellor’s leadership team.
  • Coalesce the Enrollment Management staff stationed in Hickory so that a sense of team is further strengthened and so that the service excellence and enrollment goals are clear and aggressively pursued
  • Hire, train, and retain student workers, tour guides, and staff
  • Provide professional development opportunities and encourage teamwork.
  • The role has many functional relationships in which advisory and collaborative working relationships are required, such as with student affairs, advisors, academic affairs, facilities, chancellor’s staff, library, and other offices represented in Hickory.
  • The Senior Director will work in a way that demonstrates the understanding that this role is not narrowly tailored, that the role will be asked to assist in various ways, at various times and days. This is a consummate team player role.
Suggested Salary Range
Competitive and commensurate with qualifications

Physical Demands of Position

The physical requirements of this position include the ability to stay sedentary for periods of time, the ability to perform activities under close visual acuity, and the use of hands and fingers to operate a computer, telephone, keyboard, etc. This position also requires some light lifting.

All duties are to be performed with or without reasonable accommodation.

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University’s Job Board:
  • Cover Letter
  • Resume
  • List of three professional references with contact information
Evaluation of applications will begin immediately and continue until the position is filled.

Quick Link
https://appstate.peopleadmin.com/postings/45599

099561

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