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SCHOLARSHIP PROGRAM - DIGITAL FUNDRAISER

Employer
Point Foundation
Location
Remote work from either San Francisco Bay Area, Los Angeles Area, Chicago or New York City (only)
Salary
$62,000 to $67,000 BOE
Date posted
Apr 17, 2024

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Job Details

Point Foundation (Point) is searching for a dedicated and data-driven Development Manager, Digital Fundraising to join our vibrant team. As the Development Manager, Digital Fundraising, you'll be at the forefront of our online fundraising efforts, turning clicks into critical resources for the LGBTQ community helping advance the way we connect with our supporters.

Here's why you'll love this role:

- Be a strategic game-changer: You'll bring your expertise in online donor trends and technology to the table, shaping our fundraising strategy and maximizing income.

- Become a digital fundraising maestro: You'll oversee everything from crafting compelling email appeals to managing social media leads, ensuring every digital channel delivers results.

- Unlock the power of data: You'll optimize our CRM and fundraising platforms, ensuring seamless communication and donor journeys that drive engagement and retention.

- Fuel innovation: You'll test new initiatives, optimize email campaigns, and develop automations that power our fundraising success.

- Collaborate with an enthusiastic team: You'll work alongside inspiring colleagues in Development and Communications to create impactful, omni-channel campaigns.

The Ideal Candidate:

- Proven record of success in fundraising, especially online.

- Deep understanding of digital marketing best practices.

- CRM and email marketing platform expertise (Raiser's Edge, HubSpot, MailChimp, Fundraise Up, etc.)

- Strong communication, organization, and people skills.

- A passion for the LGBTQ community and social issues.

Join Point and make a difference in the lives of LGBTQ+ scholars!

Point Values

Accountability, Authenticity, Diversity Equity and Inclusion, Empowerment, Innovation and Integrity & Trust

DEI at Point

Point Foundation recognizes that LGBTQ, racial, and social injustices exist in our nation and is committed to intentionally cultivating diversity, equity, and inclusion in every aspect of the organization. 

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Position Overview for Development Manager, Digital Fundraising

In this new role, the Development Manager, Digital Fundraising, will report to the Senior Director of Development, and provide critical insight and support for development activities with attention dedicated to maximizing income, supporter recruitment, and retention. Main areas of responsibility include oversight of how our CRM and fundraising platforms interact with one another, converting generated social media leads to donations, and optimizing digital channel communications, including email fundraising appeals, search, paid ads, and social.

As part of this effort, the Development Manager will also work on all areas of the digital strategy including planning and implementation deliver a coherent and consistent package of expert support across the different fundraising areas.

Location:             Los Angeles Region, San Francisco Bay Area, Chicago, or New York City only. Point Foundation Staff currently works fully remote but only applicants that reside in one of these four regions/cities will be considered for this position.

Salary:                  $62,000 - $67,000 BOE

ESSENTIAL DUTIES AND RESPONSIBILITIES

-Contribute to the Development Department’s overall strategy and execution of its fundraising goals by bringing knowledge of current online donor trends and technology.

-Manage consultant(s) on direct marketing and digital fundraising campaign content and execution.

-Oversee creation and execution of online cultivation, stewardship, and engagement communications, as well as direct solicitations.

-Ensure Point’s donor database and communication platforms are optimized to work correctly and efficiently.

-Monitor and report on digital fundraising campaigns.

-Work across teams to ensure online and offline fundraising campaigns are integrated and digital channels are used effectively for retention and development of supporters.

-Develop online and offline supporter stewardship journeys to grow income and retain support.

-Develop and test new initiatives and innovative concepts for fundraising; optimize click and open rates as well as conversion rates of emails by executing email campaign testing and social media message testing.

-Develop email automations and journeys for donor user segments.

-Responsible for creating, editing, and updating website content (maintaining and optimizing); work with team members to develop new website functions.

-Monitor digital fundraising trends, emerging audiences, and competitor activity.

- Collaborate with Communications and Marketing team to maintain and evolve Point’s fundraising section of the website.

- Coordinate with other members of the Development and Marketing and Communications team on omni-channel fundraising campaigns, ensuring the creation and delivery of messaging is consistent across all platforms.

- Execute digital advertising and social media ad campaigns for lead generation and conversion.

- Work within an existing brand voice, both in visual representation and editorial style, to support the consistency of messaging across campaigns and the organization.

- Participate in special projects and other duties as assigned.

REQUIREMENTS

- A demonstrated record of fundraising is required

- Understanding of moves management

- Working knowledge of Raiser’s Edge, HubSpot, Fundraise Up, MailChimp, and/or similar CRMs, email, and social platforms, etc.

- Strong communication, organizational, interpersonal, and administrative skills

- Ability to work as part of a team and advance as a development professional

- Positive, cheerful, and professional demeanor

- Willingness to commit to the mission, vision, and goals of Point Foundation

- Knowledge of the LGBTQ community and related social issues

- Ability to meet deadlines and maintain confidentiality

CORE COMPETENCIES

- Integrity

- Customer-focus

- Energy/enthusiasm

- Persuasiveness/assertiveness

- Persistence/tenacity

- Awareness of politics

- Team environment and collaboration with other staff members

- Setting clear and fair stretch goals

- Managing time well

- Demonstrated creativity, resourcefulness, and flexibility

Compensation & Benefits

- Salary range BOE $62,000 to $67,000

- Employer paid medical plans (health, dental, vision)

- Monthly technology stipend ($150)

- Flexible spending account

- 403(b) retirement plan (with 3% employer matching)

- Generous vacation, personal and sick time schedule

To apply: Submit cover letter and a resume in order for applicants to be considered for our staff positions. Use your cover letter to demonstrate why you would be an ideal candidate for this position based on the job description/duties/requirements. Due to the anticipated high volume of applications, we are unable to accept phone inquiries. Applications will be reviewed on a rolling basis

Company

Point Foundation (Point) provides financial support, leadership training, mentoring, and community to lesbian, gay, bisexual, transgender and queer (LGBTQ)  college students from around the world attending US-accredited educational institutions.

Point seeks to build community and springboard a new generation of LGBTQ leaders toward success. Point does this through scholarship financing, leadership development, mentorship, and community support, making it the nation’s largest scholarship-granting organization for LGBTQ students.

Company info
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