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Assistant Director of Marketing and Communications, Recreational Sports

Job Description

When was the last time you changed the world?

In Virginia Tech’s Division of Student Affairs, that’s exactly what we’re doing every day—guiding, nurturing, and supporting students as they learn and grow into the leaders and world-changers of today and tomorrow.

We’re currently searching for an Assistant Director of Marketing and Communications to join our Recreational Sports team in Blacksburg, VA to help us in our mission. So, if you’re passionate about educating and empowering every Hokie to take an active and engaging day-to-day approach to their wellness in order to enjoy a long, healthful, and purpose-filled life, please keep reading.

1) You’ll be serving as the strategic marketing and communications director for the Rec Sports team. You will also serve as a leader on the Student Affairs Communications Leadership Council.
2) You’ll be reporting directly to the Director of Recreational Sports while working closely with the Director of Communications for Student Affairs.
3) You’ll be designing and coordinating the marketing, communications and outreach plans for the Recreational Sports department which includes social media, website design, data analysis and visualization, photography and videography, graphic design, press releases, and a wide range of other strategic-level marketing and communications efforts to promote physical activity, well-being, recreation program involvement, membership sales and facility rentals and services. Additionally, you will provide leadership and activation oversight for sponsorships and strategic partnership agreements.
4) You’ll be hiring, training, and supervising professional staff and student employee outreach, marketing and communications team to maintain project schedules and ensure a high quality of work and timely delivery of services.
5) You’ll be maintaining and developing joint partnerships within the Student Affairs division and will be serving on committees and working on teams as needed or desired.
6) You’ll be offered a base compensation package between $60,000 -$66,000 along with a comprehensive benefits package which includes health insurance, paid leave, retirement, tuition assistance, VT discounts, and so much more!

1) THE UNIVERSITY: Virginia Tech as an employer is committed to developing well-rounded employees who are active members of the university community as well as the community at-large. From comprehensive insurance plans to tuition assistance, Virginia Tech offers employees a variety of benefits and perks to help team members build a fuller and more balanced life.
2) THE DIVISION: For our students and ourselves, the Student Affairs division believes that changing the world requires courageous leadership and commitment to curiosity, integrity, civility, and service to others. Our culture is defined by a commitment to our Aspirations for Student Learning.
3) THE TEAM: The Department of Recreational Sports enhances the quality of life for the university community by educating and encouraging participation in activities that promote healthy lifestyles, social interactions, and leadership skills. The department creates an atmosphere that encourages individuals to develop life-long involvement in recreational activities and is dedicated to meeting the changing needs of a diverse community by offering quality structured and informal recreational opportunities.

Required Qualifications
• Bachelor’s degree in communications, marketing, sports marketing, print journalism, media relations or a related discipline.
• Experience developing a strategic marketing plan for a diverse and comprehensive department.
• Extensive experience with social media platforms, social media marketing and management of multiple social media accounts; staying current in social media trends and can use social media tools to engage and promote Recreational Sports programmatic initiatives.
• Demonstrated excellence in communication and customer service skills, both written and verbal.
• Ability to establish and maintain effective, cooperative working relationships with faculty, staff, and administrators.
• Strong time management and organizational skills, working independently with little supervision and as part of a team on multiple tasks and projects; including the ability to prioritize projects and tasks based on workflow and current deadlines.
• Exemplary writing and editing skills, with an understanding of the special requirements of writing for the web, such as the use of keywords/SEO, navigation, and the importance of brevity.
• Experience working with graphic design software such as the Adobe Creative Suite and Canva.
• Experience in publication activities such as writing, editing, designing, and preparing materials for special events, calendars, brochures, fliers, and press releases.
• Ability to network effectively to establish relationships and partnerships that benefit all programmatic efforts and advance initiatives of the department and Student Affairs.
• A strong commitment to promoting inclusion and diversity as aligned within the Student Affairs division and the university.
• Prior experience supervising staff or student workers.

Preferred Qualifications
• Experience with marketing, communications and social marketing in a university environment or sports/recreation setting.
• Demonstrated knowledge and/or skills in photography, videography and graphic design strongly preferred.
• Demonstrated knowledge of current media trends, printing processes, and techniques.
• Demonstrated knowledge of website, design, and video editing software and equipment.
• Knowledge using project management software and social media content systems.

Appointment Type


Salary Information

$60,000 - $66,000

Work Schedule

Monday - Friday 8:00 a.m. - 5:00 p.m.

Review Date


Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Donna Dickerson at during regular business hours at least 10 business days prior to the event.

Advertised: April 15, 2024
Applications close:

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