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Enrollment Marketing & Communications Manager



Roles

The Enrollment Marketing and Communications Manager will play a critical role in driving student enrollment by managing strategic marketing and communications initiatives and processes. They will collaborate with various stakeholders, including external marketing partners and university admissions teams to develop and execute effective marketing campaigns. This role requires a combination of marketing expertise, monitoring lead performance across multiple admissions pipelines, and a deep understanding of target audiences and market trends.

Responsibilities
  • Marketing Strategy Development: Work closely with the Marketing and Communications team to develop comprehensive marketing strategies that align with strategic enrollment goals and objectives; Ability to communicate with various prospective student audiences and segments.
  • Lead Generation: Work with marketing team and external partners to utilize lead generation tactics, accurately capturing prospective student information and building a database of qualified leads for follow-up by the admissions team.
  • Admissions Support: Serve as a primary point of contact between marketing and admissions teams, collaborating, providing information, and making recommendations for optimal outcomes.
  • Digital Marketing Collaboration: Work with internal and external marketing team members and make recommendations for digital and social media marketing campaigns across various platforms, including search engine marketing (SEM), and digital display advertising, to generate leads and attract prospective students across audiences.

  • Content Creation: Develop compelling and relevant content for marketing materials to various audiences, including web and digital copy, social media posts, emails, and print, to engage prospective students and showcase the benefits of a Northwood University education.

  • Data Analysis and Reporting: Monitor and analyze the performance of marketing campaigns, enrollment metrics, and conversion rates, and provide regular reports and analysis to inform decision-making and optimize enrollment strategies.

  • Continuous Improvement: Stay informed about higher education marketing and enrollment trends, best practices, and emerging technologies in marketing and enrollment management, and implement continuous improvements to enhance the effectiveness of marketing efforts.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master's degree preferred.
  • Proven experience in marketing, enrollment management, or admissions within the higher education sector.
  • Strong understanding of marketing principles, digital marketing strategies, and lead generation tactics.
  • Excellent communication and interpersonal skills, with the ability to effectively engage with diverse audiences and build relationships with internal and external clients.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
  • Strong analytical skills, with the ability to interpret data, track objectives and key results (OKRs), and generate actionable insights.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
  • Passion for higher education and a commitment to promoting access to higher education opportunities.
  • Creative mindset, with a passion for developing innovative marketing campaigns
  • Self-motivated with a proactive approach to problem-solving
  • Knowledge of Microsoft Office and Adobe products preferred
Expectations
  • Northwood University has an institutional philosophy which emphasizes free enterprise in a context of limited government and individual responsibility. The ideal candidate will have a strong attraction to the mission and core values of Northwood University. Applicants are encouraged to familiarize themselves with the University’s outcomes at www.northwood.edu/aboutus/ .

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