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Enrollment Communications Coordinator

Job Details



Position Description

Eastern University is looking for a talented writer and communicator with excellent organizational skills, a detail-oriented mindset, and an aptitude to successfully learn new technologies in a supportive environment. This Enrollment Communications Coordinator will be part of Eastern’s dynamic Marketing & Communications team and will partner closely with our vibrant Undergraduate and Graduate Enrollment teams. This individual will be entrusted with maintaining and creating various aspects of our print, email, and text communications for both our undergraduate and graduate populations.

Eastern University is a diverse, Christ-centered community preparing graduates to impact the world through Faith, Reason, and Justice. We look forward to welcoming this new team member to our growing community. This position will benefit from the flexibility of a hybrid schedule. The Marketing & Communications team is permitted to work remotely on Mondays and Fridays as responsibilities allow.

Position Responsibilities

1. Organizing Communications Campaigns:
  • Campaign Coordination: Oversee all details of the assigned enrollment communications campaigns, making time-sensitive edits, acquiring and documenting approvals and updates from stakeholders; monitoring scheduling and print product delivery; and troubleshooting communication issues.
  • Project Management: Assist in leading the annual email and print campaign reviews for traditional undergraduate, online undergraduate, and graduate recruitment with relevant stakeholders, including revising and submitting edited materials to the design team.

2. Writing & Editing:
  • Write and edit engaging audience-specific email and print content including subject lines, cover photos, content copy, and calls-to-action.
  • Evaluate communication flows on a regular basis, using results to enhance engagement, efficiency, and service for both internal and external customers.
  • Coordinate event communications, Salesforce event creation, and updates to the web with relevant stakeholders. Assist with overseeing a comprehensive calendar of virtual events for Graduate Studies.

3. Technology & Training:
  • Participate in regular team meetings aimed at improving effectiveness, enhancing customer service, and advancing overall communications skills and knowledge of Eastern's brand.
  • Learn relevant software and participate in ongoing training regarding academic programs, Enrollment’s CRM (TargetX for Salesforce), Marketing Cloud Account Engagement (Pardot), Twilio, and relevant policy changes.
  • Performs other duties as assigned.
Qualifications

General Requirements

  1. Demonstrate personal Christian faith and an affirmation of the EU Mission and ethos.
  2. Show evidence of personal and professional integrity and character. Embodies values of caring and compassion, justice and integrity, competence and affirmation. Demonstrates commitment to diversity.
  3. Demonstrate commitment to the student-focused and value-centered characteristics of the university as articulated in the EU Mission, Vision, and Core Commitments.

Basic Competency Requirements

  1. Strong written and oral communication skills.
  2. Detail oriented, with strong project management skills.
  3. Strong creative, organizational, problem solving, and time-management skills. Works well with tight deadlines in a team environment. Flexible, team-oriented, collaborative.
  4. Evidence of capacity for strategy and tactical implementation.
  5. Research acumen; capacity to collect, manage, analyze, and apply data to inform enrollment communications, strategies, tactics, planning and practices.
  6. Ability to make timely decisions in a fast-paced environment.

Ideal Competencies

  1. A bachelor’s degree or 3-4 years of relevant work experience.
  2. Experience in marketing and communications, or higher education admissions, is preferred.
  3. Experience utilizing Salesforce or similar CRM preferred, but not required.
  4. Salesforce’s Marketing Cloud Account Engagement (Pardot) experience is a plus, but not required.
  5. HTML experience is a plus, but not required.


Company

 Eastern University

About Eastern University 

Eastern University is a Christian university of the arts and sciences that integrates faith, reason and justice for students in its undergraduate, graduate, Seminary, urban, professional and international programs. Applicants should have a Christian commitment compatible with its mission and be willing to endorse by signing Eastern University’s doctrinal statement. The university complies with federal and state guidelines of nondiscrimination in employment; members of protected classes are encouraged to apply.

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