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Assistant Athletic Director for Communications and Marketing

Employer
Lincoln University of Pennsylvania
Location
Lincoln University, Pennsylvania (US)
Salary
Commensurate with experience
Date posted
Apr 3, 2024
Website
https://www.lincoln.edu

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Position Type
Administrative, Student Affairs, Athletics
Employment Level
Administrative
Employment Type
Full Time

Job Details

Job Title:                         Assistant Athletic Director for Communications and Marketing

Classification:                 Professional

Division:                          Student Affairs & Enrollment Management

Department:                    Athletics

Reports:                          Director of Athletics

FLSA Status:                   Exempt

 

Job Summary

The Assistant Athletic Director for Communications and Marketing is responsible for the development, coordination and implementation of athletic media and marketing plans for the intercollegiate sports programs. The individual will be responsible for all athletic public relations in conjunction with the University’s Media Relations Office and outside media constituents. The incumbent will be responsible for management of all in-game statistics and management of their records along with their distribution to the visiting opponent, CIAA and NCAA. The individual will be responsible for the athletic website to include design, athletic stories, statistical data, records, and history on current and past Lincoln University athletes, coaches and administrators and the management/monitoring of the athletic department social media platforms. The position requires effective communication skills and the ability to provide public relations advice and counsel to the Director of Athletics, athletic staff and student-athletes. The position requires the ability to market the athletic program to various venues and to develop or manage the creation of graphics for the social media platforms.(i.e. corporate sponsors, media, prospective student-athletes). This position will also manage all aspects of our Live Stream platforms including management of staff, third party groups and any television productions (live or taped delayed). The Director of Athletics will serve as the primary supervisor as well as one of the Associate Athletic Directors within the department for this position.

 

Qualifications

  • Excellent verbal and written communication skills and interpersonal skills
  • Proficiency in all Microsoft Office products
  • Proficiency in Adobe Creative Suite
  • Ability to work flexible schedule including late night and weekend hours
  • Have streaming and broadcast operations experience. i.e. Blue Frame/Production Truck/Scorebot.
  • Management of third party entities in relation to live stream, statistical services, social media content creation and game day staff.
  • Working knowledge of website management (preferably SIDEARM)
  • Maintains and updates the Intercollegiate Athletics Website
  • Serves as primary media contact for multiple programs managing media relations, publications, and social media
  • Helps execute the department’s social media strategy across all platforms to increase viewers and creative content
  • Ability to develop and maintain relationships with members of the media, coaches, student-athletes, athletics staff, parents, fans, and alumni
  • Must be able to supervise communications staff (Interns, contractors & third party)
  • Assists with the creation of a variety of videos for social media, in venue, and marketing campaigns.
  • Ability to work independently as well as lead projects
  • Performs other duties as assigned within the scope, responsibility, and job requirements
  • Experience in assigned worked area, knowledge of marketing and promotional programs, and experience / exposure working in different types of NCAA Division II settings.
  • Must be able to support the University’s and Athletics Department’s mission.
  • Create an atmosphere of compliance while adhering to all OSHA, NCAA, CIAA and Lincoln University Athletic Department & University Rules and Regulations.
  • Must be able to multitask and prioritize events and conditions dealing with fundraising and the management of the athletic program.
  • Proficient in StatCrew, NCAA Genius and other statistical software
  • Maintain detailed and accurate files and records.
  • Work effectively with a wide range of constituencies.
  • Use good judgment in recognizing the scope of authority.
  • Organize tasks and time to ensure timely completion of all projects and responsibilities.
  • Adapt to and support a changing work environment.
  • Work extended days and weekends.
  • Ability to operate an automobile, possession of a valid driver’s license, and an insurable driving record.
  • Travel by air or ground transportation.

Educational Qualifications

  • Bachelor’s Degree required.
  • Master’s degree or an equivalent combination of training and experience preferred.

Physical Demands

Moderate lifting up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and body mobility to stoop, kneel, bend and reach.

 

Work Environment

Work is primarily performed in a university campus environment and requires a flexible schedule including evening and weekend work. Travel for administrative work is expected. The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.

Company

Learn. Liberate. Lead.

Since its founding more than 165 years ago, those three words have defined our mission at Lincoln University. We're dedicated to empowering our students with the knowledge, confidence, and connections to achieve success and rise to the top.

Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), educates and empowers students to lead their communities and change the world.

We're dedicated to empowering our students with the knowledge, confidence, and connections to achieve success. When you choose Lincoln University as your workplace, you're doing more than just getting a job. You're becoming part of a campus community that is tight like a family and filled with people who look out for each other. You're becoming part of the latest chapter in a long and proud history of learning at the nation's first degree-granting historically black college and university (HBCU).

As our Alma Mater school song calls it, our "dear old Orange and Blue" has been devoted to and defined by our core values of respect, responsibility, and ultimately, results. Those values and our commitment to the success of our students have long attracted an interracial and international body of enrollees from our community, region, and around the world.

Since our founding in 1854, our impact has been tremendous. In fact, during our first 100 years, Lincoln graduated approximately 20 percent of the black physicians and more than 10 percent of the black attorneys in the nation. Our alumni have led more than 35 colleges and universities and scores of prominent churches. They also include U.S. ambassadors; mission chiefs; federal, state, and municipal judges; mayors; and city managers. Others have made names for themselves in creative and entertainment fields, including writers, directors, comedians, and film executives.

Established as The Ashmun Institute in 1854, the institution was renamed Lincoln University in 1866.

Located on 429 acres in southern Chester County, our main campus marries tradition and modern facilities, with sweeping pathways that encourage walking and contemplation within a safe and scenic landscape. Lincoln is within about an hour of several major cities: we are 45 miles from Philadelphia; 55 miles from Baltimore; and in Delaware, 25 miles from Wilmington, and 15 miles from Newark. These cities not only provide a variety of entertainment and leisure options but many important job and internship opportunities for our students.

Lincoln University of Pennsylvania

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