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Associate Director, Communications

Job Details

Classification Title: Associate Director, Communications
Salary: $85,666.00 Annually

Department: Marketing and Communications

Pay Grade: ADM7

Reports To: Executive Director, Marketing and Communications

FLSA Status: Exempt

Unit: Administrative

Opening Date: 4/1/2024

Closing Date: 4/28/2024, 11:59 p.m.



GENERAL STATEMENT OF JOB

Reporting to the Executive Director, Marketing and Communications, this position will develop a comprehensive communications strategy to position Middlesex College as a destination for students to receive a high-quality, affordable education, and as a worthwhile investment for stakeholders who want to impact the community.

Developing and implementing a strategy to fulfill that goal, the Associate Director, alongside the Executive Director, will be responsible for overseeing the Communications branch of the department of Marketing and Communications, which will include media relations, internal communications, Executive communications, the College’s external public website, and any crisis communications.

SPECIFIC DUTIES AND RESPONSIBILITIES

Essential Functions:

  1. Develops and executes media relations plans by working closely with staff and campus community to identify relevant news stories from within the College.
  2. Builds relationships with local, regional, and national reporters, and proactively pitches media on College news and stories to secure placement in local, state-wide, and regional media outlets.
  3. Generates and manages a general media list and other lists tailored for topic of news.
  4. Uses media monitoring software for regular evaluation of effectiveness of media relations plans.
  5. Writes speeches, scripts, talking points, statements, and messaging documents for College leadership, and assists in editing and proofreading materials from various departments.
  6. Oversees the web management team responsible for the College’s web presence, including the external public website and the College’s employee intranet.
  7. Conducts website audits to evaluate current web effectiveness; develops process and governance documents to formalize website management.
  8. Creates plans for improvement of the external public website in coordination with Executive Director and College leadership and develops implementation plan with web management team.
  9. Oversees the master events calendar on InfoNet.
  10. Assists in crisis communications to employees and the media, including through text alerts, e-mails, websites, and social media.
  11. Collaborates with leadership to develop a content schedule and messaging for digital signage on campus.
  12. Supports the College’s Event team to develop materials for College events, including Convocation and Commencement.
  13. In coordination with the Executive Director, oversees budget for purchase of communications-related software and materials.
  14. Selects, organizes, and supervises Communications staff and is responsible for their training and performance, including regular evaluations.
  15. Performs other duties as assigned.




MINIMUM QUALIFICATIONS


  • Bachelor's degree;
  • Five (5) years’ experience in public relations, communications or a related field;
  • Strong writing and proofreading skills; and
  • Supervisory experience.


PREFERRED QUALIFICATIONS


  • Experience working in higher education, government, or the non-profit sector;
  • Knowledge and experience with Adobe Suite;
  • Proficient knowledge of content management systems (preferably WordPress) SEO, Google Analytics, Google AdWords;
  • Strong relationship-building skills and ability to balance many projects at once and meet tight deadlines; and
  • Excellent written, verbal, and interpersonal skills, with an ability to work with a diverse population.
PHYSICAL REQUIREMENTS



The work is light work which requires exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently or constantly to move objects. Additionally, the following physical abilities are required:
  • Hearing 2: Ability to receive detailed information through oral communication, and to make the discrimination in sound.
  • Mental Acuity: Ability to make rational decisions through sound logic and deductive processes.
  • Speaking: Expressing or exchanging ideas by means of the spoken word including the ability to convey detailed or important spoken instructions to other workers accurately and concisely.
  • Talking 1: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
  • Visual Acuity 1: Have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and/or extensive reading.
SUPPLEMENTAL INFORMATION



SCHEDULE : Monday – Friday, 8:30 a.m. to 4:30 p.m., with some evenings and weekends.

RETIREMENT : Pension Eligible

NJ First Act



Any Middlesex College employee hired after September 1, 2011 will have to meet the New Jersey residency law requirement.

Equal Opportunity Employer



Middlesex College is an equal opportunity employer and prohibits discrimination on the basis of race, creed, color, national origin, ancestry, age, gender, marital status, familial status, religion, affectional or sexual orientation, atypical hereditary cellular or blood trait, genetic information, liability for service in the armed forces of the United States, or disability.

Affirmative Action and Compliance Statement



Middlesex College is firmly committed to a policy of Equal Opportunity and Affirmative Action. The College will implement this policy to assure that the educational programs, activities, services, benefits and employment opportunities offered by the College are available to all persons regardless of sex, race, creed, national origin, ancestry, nationality, color, marital status, civil union or domestic partnership status, affectional or sexual orientation, gender identity, age, handicap (and/or disability), service in the armed forces, atypical hereditary cellular or blood trait, genetic information, refusal to submit to genetic tests, or refusal to make available results of genetic tests, in accordance with State and Federal laws. All employees and students are expected to accept these principles and to reflect their spirit in everyday relationships with fellow employees and students. Inquiries regarding compliance may be directed to the Affirmative Action Officer, Middlesex College, Chambers Hall, 2600 Woodbridge Avenue, Edison, New Jersey 08818-3050.

Company

Middlesex College

Middlesex College is a place where everyone has equal access to opportunity and a chance to THRIVE… in education, exploration, growth and personal progress.

Our students are recent high school graduates looking to take the first two years toward a bachelor’s degree; others want to start a great career right after graduating from Middlesex College. Some may be adult students who have been out of school for a while, looking to upgrade their skills or start college. They are returning military veterans seeking an education. They are also recent immigrants looking to improve their English skills or participate in workplace training.

Less than an hour from New York City, our home county is strategically located near lucrative career opportunities in technology, healthcare and business, with employers like Johnson & Johnson and the fast-growing autonomous technology industry.

Our students hail from every town in Middlesex County, the most diverse county in the state according to the 2020 U.S. Census, and nearly 40 countries.

Thanks to scholarships and grants, we make it possible for anyone to afford Middlesex College without getting into debt. Students and families who make less than $65,000 are eligible for grants covering the entire cost of tuition.

Our caring faculty nurture students as they prepare to transfer to a four-year college or enter the world of work, providing career guidance and extending help beyond normal office hours.

Middlesex College is an inclusive workplace that welcomes diverse perspectives and lived experiences, and values each person's contributions.

Join our team in serving a diverse population of more than 12,000 students. The campus community, representing a variety of ages, races, ethnicities, interests, and backgrounds, all work together toward the common goal of providing access to a quality, affordable education to a diverse population.

We understand that total rewards play an important role when choosing where to work. Full-time employees enjoy work-life balance, competitive and equitable compensation, and a friendly, inclusive work environment.

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