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Associate Vice President of Public Relations

University of Rochester
14611, Rochester (US)
Commensurate with experience
Date posted
Mar 25, 2024

Job Details

Comprised of 8 unique schools with more than 1,000 faculty, 12,000 students and 30,000 staff, the University of Rochester is a leading research university with a long tradition of breaking boundaries. As a community, the University is defined by a deep commitment to Meliora - Ever Better. Embedded in that motto are the values we share: equity, leadership, integrity, openness, respect, and accountability. 

The Office of University Marketing and Communications serves as a central hub for messaging and brand management. We collaborate, create, lead, and consult in support of the University’s mission and goals. As the University’s central marketing and communications office, our integrated team works to raise awareness about the University and strengthen Rochester’s reputation as one of the world’s leading academic and research institutions.

The Office of University Marketing and Communications is seeking an Associate Vice President of Public Relations. This newly created role is responsible for the development of a proactive media program that amplifies the impact of the University. The Associate Vice President of Public Relations leads a small team of professional communicators and works collaboratively with senior leaders to advance the University's public relations objectives. In addition, this role develops the issue management framework and leads response planning and execution.

Key responsibilities and areas of focus for the Associate Vice President of Public Relations include:   

Media Relations Strategy

  • Develop and execute proactive media relations initiatives aligned with institutional mission and strategic priorities.

Content Creation

  • Oversee the development of compelling content, including media alerts, op-eds, speeches, etc., to effectively communicate key messages.

Issues Management and Crisis Communications

  • Develop and implement an issue management framework for swift crisis response to protect the institution's reputation and community well-being.

Presidential and Executive Communications

  • Collaborate with the President's staff to enhance the University’s reputation and support University objectives through effective communication strategies.

Stakeholder Engagement

  • Foster relationships with internal and external stakeholders to streamline media relations efforts and advance University interests and partnerships.

Leadership and Management

  • Lead and support a high-performance PR team, fostering a culture of collaboration, innovation, and excellence. Provide supervision, coaching, and management of PR staff, ensuring efficient teamwork and addressing personnel matters.

The ideal candidate for the Associate Vice President of Public Relations will bring over 10 years of extensive, senior-level media relations experience. This individual will exemplify team-player and collaborative skill sets, possess sophisticated thinking abilities, and demonstrate the highest levels of proficiency in issues management and crisis communications. The ideal candidate will be very comfortable working in a fast paced, highly matrixed environment. 

Experience in higher education is highly desired/preferred. Candidates will also need to demonstrate their ability to maintain the highest levels of confidentiality and discretion when dealing with sensitive information.

Job ID: 251267   


The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s Mission to Learn, Discover, Heal, create – and Make the World Ever Better.    

In support of our values and those of our society, the University will select faculty and staff without regard to age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law.  This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations. 


As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.


Founded in 1850, the University of Rochester is one of the nation’s leading research universities and is the cultural, artistic, healthcare, and educational leader for the region. The University is home to nearly 12,000 students and 3,900 full- and part-time faculty, who serve the University’s teaching, research, and clinical missions in eight schools and colleges and its renowned medical center.


Located in the city of Rochester, on the southern shore of Lake Ontario and northwest of the picturesque Finger Lakes in New York State, the university is fortunate to be located in a community rich in history and promise. Rochester offers its 1.1 million area residents the amenities of a large metropolitan area with a cost of living not available in many areas of comparable or larger size. The university’s extensive engagement with the Rochester community spans cultural opportunities provided by the Eastman School of Music and the Memorial Art Gallery to direct involvement with public institutions, such as a successful partnership with East High School, which aims to serve as a model for revitalizing urban public education.





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