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Digital Marketing Specialist 1

Dallas, Texas
Salary commensurate with experience and qualifications
Date posted
Mar 22, 2024

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Salary Range: 

Salary commensurate with experience and qualifications


About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.


SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools.


SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.


Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.


SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.


About the Department:

The Deason Criminal Justice Reform Center at SMU Dedman School of Law is a nationally recognized research and advocacy center that combines data-driven research and compelling stories to advocate for sensible criminal justice reform. With a unique focus on the Sixth Amendment Right to Counsel and a continuing emphasis on criminal legal systems in small, tribal, and rural (STAR) communities, the Deason Center sets SMU apart as an innovative and impactful hub of criminal legal research and policy advocacy.


The Deason Center believes that supporting the professional growth of staff should be a top priority. Therefore, in addition to SMU’s competitive benefits package, the Deason Center offers extensive professional development, training, and educational opportunities.


Candidates from diverse and/or historically underrepresented backgrounds are strongly encouraged to apply.


About the Position:

We are looking for an experienced marketing professional who will assist in the development and execution of a digital marketing strategy that promotes the Deason Center's work in transforming the criminal legal system. This position will be responsible for the daily management of social media, website content, event planning and marketing, community engagement, and other marketing initiatives.

Essential Functions:

Create multiplatform marketing materials for Deason Center research projects, translate reports and policy briefs for various platforms and develop original digital content that aligns with platform-specific strategies.

Plan in-person and virtual events that will engage stakeholders and advance the Deason Center's research and policy agenda. Promote events online and on social media to increase public participation and raise awareness. Manage all pre-event planning and logistics, ensure the completion of event-related tasks, and take responsibility for successful execution from start to finish.

Maintain and improve content for the Deason Center's website to ensure that all content is current and in accordance with the Center's digital marketing strategy

Maintain and improve the organization's email marketing strategy, and craft engaging external emails and newsletters.

Manage day-to-day activity on existing social media platforms and leverage growth opportunities on emerging platforms. Craft engaging social media content with sharp copy and compelling graphics, and post the content regularly. Identify emerging trends and issues on social media and online and capitalize on opportunities to make Deason Center research part of the conversation online.

Maintain a digital media content schedule that grows audience and drives increased engagement


Education and Experience:

Bachelor’s degree is required. Bachelor's degree in Marketing, Communications, Public Relations, or Journalism is preferred. 


A minimum of two (2) years of experience is required.

Knowledge, Skills and Abilities:

Candidate must demonstrate professional experience in digital content management, social media marketing, and planning and marketing events, workshops, and webinars. Strong visual design skills, basic web development and coding are required. Candidate with functional knowledge of trends, measurement, and marketing and public relations best practices is required.

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.  

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.  


Required software skills:

  • Adobe Creative Suite (Photoshop, InDesign, Premiere) Commonly used graphic design tools (such as Canva) Email marketing tools (preferably Mailchimp) Social media management tools (such as Hootsuite or Buffer)

Physical and Environmental Demands:

  • Sit for long periods of time Bend/Squat/Kneel Push/Pull Carry/lift over 50 lbs. Reach above shoulders

Deadline to Apply:

Open until filled. 

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,



SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

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